What is the ugly truth about the world of beauty: Is it doing more harm (to both you and the planet) than good? Join us for a conversation with CEO, Susannah Dellinger of the Bright Beauty Collective as she shares her journey over the past 17 years as a top executive for leading luxury brands such as Trish McEvoy, Laura Mercier, Dr. Brandt Skincare to name a few. She started her own personal health journey when faced with sudden hormonal issues, adult-onset acne, unexplained infertility, and a devastating miscarriage. She soon realized the ugly truth about the world of beauty and began to ask the question is it doing more harm than good, especially to yourself and the planet?During her journey, she began to discover effective brands with beautiful skincare and makeup products that left out toxicities, utilized alternative energy sources, gave back to the community, used reusable packaging, and minimized beauty’s footprint on the planet. With the firm belief that these rising conscious beauty brands could compete against the big names if given the right access to retail advantages, she founded the Bright Beauty Collective (BBC) in October 2021. Using her expertise in the luxury beauty industry, she is giving conscious brands such as Indie Lee, OGEE, One Love Organics, Jillian Dempsey, RMS Beauty, Solara Suncare, and Kjaer Weis a voice, presence, and the tools to stand out on the shelves, with the hope that big-name brands will take notice and start following suit.In our conversation, we discuss the role marketing plays in the multi-billion-dollar industry and how conscious brands can compete. We also dive into the stories we tell ourselves and how to overcome and take that step of courage to have an impact. In only a few short years, Susannah has taken an idea and passion and turned it into a multi-million-dollar industry raising awareness and educating consumers about conscious beauty choices globally. Today she has over 140 freelancers that lead this charge across the globe.Warning – this is an episode that is a must to listen to. You will better understand not only what you put into your body but what you put on it and the potential harm it will cause. In addition, if this episode resonates please listen to our conversation with Kori Estrada where we dive into oral care and its footprint. Add link Would you like to better understand how you show up as a leader? Visit our website at www.wilempowered.com and take our free leadership quiz.Thanks for listening and please do share this episode with someone you feel needs to hear it. #beauty #conscioiusbeauty #consciousleadership #wilempowered #brightbeautycollective #womenleaders #empowered

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