This week Jermaine kicks it with Brett Berish, founder and CEO of Sovereign Brands. Brett's presence has been felt in the wine and hip hop world for quite some time, having worked with everyone from Jermaine Dupri to Jay Z, and this was before launching the incredibly successful brand Luc Belaire. Sovereign Brands has managed to make partnerships with multiplatinum artists like; Rick Ross, Lil Wayne, and Wiz Khalifa just to name a few. Like the artists that Brett works with he has continued his reign with hit after hit, but selling millions of bottles not albums. During their conversation they discussed; how Brett got his start in the business, his relationship with Rick Ross, developing the right artist partnerships, and how to be a disruptor in your industry. This is a branding master class from one of the best in the business.

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