The siren call of a BuzzBall is hard to ignore. The neon sphere at your checkout counter is the $5 (or less) cocktail fueling a $500 million empire. In 2024, RTD sales spiked 16.5% while other booze categories stayed flat, and they show no signs of slowing down. In the wine world, XXL, the so-called "Moscato without manners" pushes the same boundary with candy-sweet flavors and 15–20% ABV, flipping the script on the sober-curious trend. In this episode, resident spirits expert Kara Newman breaks down what's driving the RTD boom, with a curated BuzzBallz tasting. Writer-at-large Reggie Solomon brings us a Wine Enthusiast first: a tasting note for BlowPop, plus tips for enjoying XXL—yes, even over your salad. Is there a guest you want us to interview? A topic you want us to cover? We want to hear from you! Email us at [email protected]. Remember to rate and review us on Apple Podcasts, Spotify or wherever you listen to podcasts. Go to WineEnthusiast.com for the latest beverage industry coverage and all the tools you need to bring your love of wine to life. And wait, there's more! Get over 70% OFF the original cover price by subscribing to Wine Enthusiast magazine today! FOLLOW US: TikTok: @wineenthusiast Instagram: @wineenthusiast Facebook: @WineEnthusiast X: @WineEnthusiast

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related