Ep 147Most wine drinkers assume the wines they see are the only wines that exist, but that couldn’t be further from the truth.In part two of my conversation with Unpinned Wine Club founder, Ashwin Muthiah, he offers insight into how wine discovery actually works, from the systems that favor familiarity to the biases that keep lesser known grapes out of view.He shares how his own lived experience in wine regions across Europe shaped a different approach to curation, one rooted in storytelling, balance, and drinkability. He uses this unique approach in selecting wines for his monthly club shipment.We also dive into what natural wine really means, why it gained a reputation for being “funky,” and how Ashwin thinks about balancing experimentation with drinkability. Along the way, he highlights rare and underrepresented grapes from places like Greece, Hungary, and Georgia, and explains why pronunciation, pricing, and perception all play a role in what we choose to drink.If you’ve ever felt boxed into the same familiar wines, this episode offers a clearer look at why that happens and what’s really shaping wine discovery.Skip the waitlist to join the UnPINNED Wine Club with this exclusive link just for pod listeners - https://unpinnedwineclub.com/pages/access-upwcqrzThank you to our exclusive sponsor, Last Bottle, for sponsoring this episode. Go to www.lastbottlewines.com and use code CORKANDFIZZ for 10% off your order! (And be sure to sign up for their mailing list so you never miss a bottle!)Connect with AshwinWebsite - https://unpinnedwineclub.com/Instagram - https://www.instagram.com/unpinnedwine/ Grapes mentioned by AshwinXinomavro (Greece)Juhfark, Furmint (Hungary)Kisi (Georgia)Episode Highlights:Wine discovery is shaped by access, not just tasteHow wine club themes are curatedForgotten and underrepresented grape varietiesNatural wine vs flawed wineWhy pronunciation affects buying decisionsHow comparison tastings lower the risk of trying new winesExamples of grapes from Greece, Hungary, and GeorgiaWhat did you think of the episode? Text me!Support the showDon't Forget to Download my Free Wine Tasting Guide! - https://www.corkandfizz.com/free-wine-tasting-guide Connect with me:Cork and Fizz - https://www.corkandfizz.com/Instagram - https://www.instagram.com/corkandfizz/Facebook - https://www.facebook.com/corkandfizz/Email - [email protected]

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related