In about mid-January, I finally got an invite to one of the most coveted social media platforms in 2021: Clubhouse. For those who don't know, Clubhouse is a new social media platform that uses the power of voice as a means of connecting people far and wide. It was on Clubhouse that I connected with the amazing wine communicator, Renée Sferrazza, known as @wine.by.renee on Instagram. Renée is a Certified Sommelier with the Court of Master Sommeliers; she’s also a writer, communicator, consultant, and host who is breaking down the world into simple sips, one glass at a time. I invited Renée onto the podcast to talk to us about this new social media sensation and give some actionable tips on how and why brands should be using it to create deeper connections with their fans online.Join Renée's room on Clubhouse every Saturday at 8pm EST/5pm PSTFollow Renée on Instagram and Clubhouse at @wine.by.renee Follow Heather on Instagram and Clubhouse at @craftandclusterOther ways to connect with RenéeEmail: [email protected]: www.reneesferrazza.comDisclaimer: The information contained on this podcast and the resources available for download through the accompanying website are for educational and informational purposes only. The information contained on this podcast and the resources available for download through the accompanying website is not intended as, and shall not be understood or construed as legal, financial, tax, medical, health, or any other professional advice. Get full access to The Wine Marketing Field Guide at www.winemarketingfieldguide.com/subscribe

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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