Get your free Nutrition 101 for Body Composition guide to understand the fundamentals of nutrition and personalize your calories/macros:witsandweights.com/free--Diet culture emerged in the 1920s, when calorie counting was invented, cigarettes were marketed as weight loss aids, and thinness became associated with moral virtue for the first time in American history.Discover how the birth of modern diet culture 100 years ago created patterns we're still repeating today.Main Takeaways:Dr. Lulu Hunt Peters invented calorie counting in 1918, selling 2+ million copies of the first diet bestsellerLucky Strike's "Reach for a Lucky instead of a sweet" campaign increased cigarette sales 300% by targeting weight-conscious womenThe moral dimension of dieting (connecting food choices to character and virtue) started in the 1920s and persists todayBizarre 1920s fads (grapefruit diets, tapeworm pills, vibrating belts) reveal humanity's eternal search for effortless weight loss shortcutsEnergy balance remains the core principle, but now we understand the many other nutrition and lifestyle components that matterThe desire for quick fixes is deeply human but misleading... sustainable success comes from embracing fundamentalsEpisode Resources:Join Wits & Weights Physique University for $27/month - get your custom nutrition plan built for free when you use this exclusive podcast listener link: bit.ly/wwpu-free-planGet Chef's Foundry P600 Ceramic Cookware - 50% off at witsandweights.com/chefsfoundryTimestamps:2:37 - Dr. Lulu Hunt Peters, calorie counting pioneer 6:42 - Cigarettes vs. sweets campaign 9:30 - Bizarre 1920s fads (grapefruit diet, tapeworms, and vibrating belts) 12:44 - What the 1920s got right about weight loss 15:18 - 3 major mistakes that persist today 19:17 - Why we still seek the same quick fixes 100 years later 22:21 - Sustainable fundamentals vs. magic solutionsSupport the show📱 Get Fitness Lab - Philip’s science-based AI app for fat loss, muscle building, and strength training for people over 40. It adapts to your nutrition, recovery, and training to improve body composition without guesswork. 🎓 Try Physique University - Evidence-based nutrition coaching and strength training to help you lose fat, build muscle, and master your metabolism with support and accountability (free custom nutrition plan with code FREEPLAN). 👥 Join our Facebook community - Free fat loss, muscle building, and body recomposition strategies for adults over 40 who want practical, science-backed fitness guidance.👋 Ask a question or find Philip Pape on Instagram

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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