(Best Bits) CEO Insight: How to Choose Between Full-Time, Interim, or Fractional CROs

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Previously titled “Best Bits: What Great CROs Actually Do (and How to Choose the Right Model - Permanent, Interim or Fractional)” — renamed by the publisher on Aug 4, 2026

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Recorded18 Jan 2026

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Welcome to a Best Bits episode of What Makes You Tick - Tech Leaders Career Stories.In this brilliant clip from our full-length conversation, I’m joined by Grant Richardson, Founder at Arden Insights and CEO of Sunamp, to break down a high-stakes question every tech founder and investor must face:“Which CRO model is right for my business - full-time, interim, or fractional?”But this episode goes way beyond that.We get into what actually makes a Chief Revenue Officer succeed:Why most companies hire CROs too early—or for the wrong reasonsWhat to do when you’re still unclear on product-market fitThe pressure CROs face to build the plane while flying itThe critical first 2–4 weeks: proving value fast and earning trustWhy alignment between sales, marketing & operations is non-negotiableHow to measure success when growth is urgent and time is tightWhat it really means to go “all in” as a CRO (regardless of the contract)Whether you're hiring your first CRO, replacing a misfire, or advising a portfolio company, this episode will help you:Avoid the biggest hiring pitfallsClarify your commercial leadership needsUnderstand the real difference between strategic and operational CROsDecide when to invest—and how to de-risk that decision🧠 This isn’t about job titles. It’s about traction, impact and velocity.💬 Featuring battle-tested insight from a leader who's been in the trenches, scaled revenue in complex markets, and knows what it takes to lead from day one.Connect with Grant Richardson on LinkedIn: https://www.linkedin.com/in/grant-a-richardson/Follow Richard on LinkedIn: https://www.linkedin.com/in/richwash/Read Richard’s Newsletter Growth Magnet: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7083793079794556928Subscribe for more conversations that go beyond tactics — and into what makes the people who build startups tick.#CRO #ChiefRevenueOfficer #Startup #Scaleup #VC #TickTalent #WMYT

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