Truth: Your startup doesn’t need more customers—it needs a clear Ideal Customer Profile (ICP) and laser-focused execution from everyone involved.Scaling from $5M to $25M ARR profitably? It’s bloody hard, and most startups hit roadblocks or fail along the way, especially in the tricky Series A to Series B growth phase.Why? ➡️ Most startups make the fatal mistake of chasing every customer, instead of focusing on the right ones.In this episode of Making Revenue Tick, join Richard Washington as he sits down with Paul Wingfield, Global Sales Director and master of ICP strategy, to uncover the exact steps needed to scale profitably. Paul shares his detailed playbook on how to nail your ICP and scale to $25M ARR with clarity and precision. No fluff—just actionable insight.What You’ll Learn:How to align sales and marketing around a well-defined ICPWhy trying to serve everyone is a recipe for failureHow narrowing your ICP directly leads to higher conversion ratesWhy profitability should always beat growth-at-all-costsIf you’re a startup founder, revenue leader, or early-stage company aiming to grow your ARR to $25M+, this episode is packed with strategies you can’t afford to miss.Key Topics:Ideal Customer Profile (ICP)Startup Growth StrategySales and Marketing AlignmentScaling Profitably from Series A to Series BCreating Specialized Roles for Success⏰ Watch the episode tomorrow at 12:30 PM (UK), 07:30 AM (Eastern) and learn how to master your ICP and scale efficiently!Are you ready to scale your startup to $25M ARR? Hit the play button and let’s get started!Connect with Paul: https://www.linkedin.com/in/paul-wingfield/Connect with Richard: https://www.linkedin.com/in/richwash/Read Growth Magnet: https://www.linkedin.com/newsletters/7083793079794556928/#startupgrowth #ICPStrategy #ScalingStartups #ARRGrowth #SeriesAtoB #SalesAlignment #revenuegrowth #makingrevenuetick #PaulWingfield #richardwashington #startup #scaleup #techsales #seriesa #seriesb #tech #saas #ticktalent #icp

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