Most startups get sales, hiring, and brand-building completely wrong.They think sales is about selling. It’s not.They think hiring experience guarantees success. It doesn’t.They think brand is just marketing. That’s a mistake.In this episode of What Makes You Tick, Gal Aga, CEO at Aligned joins Tolu and I to break down the hard truths about scaling revenue teams, building a category-defining brand, and why most startups fail when they try to move upmarket.We answer:- Why do top 1% sellers close bigger, faster? (Hint: They don’t “sell.” They facilitate.)- What’s the biggest hiring mistake in startups? (And why hiring “big logo” execs can kill growth.)- How do you know when you’re actually ready for enterprise sales? (Most startups aren’t.)- Why is your brand not driving inbound leads? (The key to brand equity that most founders ignore.)- How do you build a sales team that doesn’t just hit quota, but changes the business?We also break down:- How to grow ACV without just hiring expensive “enterprise” reps- The real way to master discovery and close six-figure deals- Why internal promotions and hiring for obsession beat hiring for experience- The reason so many startups burn cash on bad sales hires, and how to avoid itIf you’re a founder, sales leader, or GTM exec looking to scale without making expensive mistakes, this is a must-watch.Follow Gal on LI: https://www.linkedin.com/in/galaga/Follow Richard on LI: https://www.linkedin.com/in/richwash/Follow Tolu on LI: https://www.linkedin.com/in/toluadebekun/Read Growth Magnet: https://www.linkedin.com/newsletters/growth-magnet-7083793079794556928/#WMYT #Aligned #GalAga #SalesLeadership #StartupGrowth#HiringMistakes#EnterpriseSales#BrandBuildin

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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