Get first access to Buyer Coding here: https://www.buyercoding.com/Most “closed lost” reasons are complete BS.“It was price.”“It wasn’t the right time.”“They went with a competitor.”In reality, you lost the deal because you didn’t understand how that buyer makes decisions.In this best bits episode, Rich Patterson breaks down the 5 Buyer Codes — a simple framework that helps you read buyers properly and sell the way they want to buy.You’ll learn:Why most closed lost reasons are wrong (and what’s actually happening)The 5 buyer types and how to spot them quicklyHow to adapt your approach in real time on callsWhy generic discovery questions are killing your dealsHow to build real champions instead of “happy ears”If you’re tired of deals stalling, ghosting, or slipping for reasons that don’t make sense — this will change how you sell.🎙️ Watch the full episode:https://youtu.be/SU9IP5NGyTY?si=HHSmE67D_rZolrAR📩 Get the best insights from every episode:The Growth Magnet newsletter (bite-sized, practical, no fluff)https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7083793079794556928👇 Connect with Rich Pattersonhttps://www.linkedin.com/in/richhitsgoals/Follow Richard on LinkedIn: https://www.linkedin.com/in/richwash/#buyercoding #salespsychology #salestraining #salesskills #wmyt #ticktalent

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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