Are you building the business you truly intend, or just a version of success shaped by inherited expectations? Many women founders step into entrepreneurship with immense capability, only to find themselves trapped by patterns of ambition absorbed from corporate culture or societal norms. The result? A relentless pursuit of growth that drains freedom, energy, and focus, without creating the optionality and value they envisioned. In this episode, Eleanor explores the difference between inherited ambition, the drive to always grow bigger and chase external metrics, and sophisticated ambition, which aligns with your personal vision, values, and the purposeful architecture of your business. Drawing on real-world examples and research, she explains why inherited ambition often leads to burnout, depleted teams, and misaligned work, and how sophisticated ambition can create a business that is sustainable, aligned, and valuable. Watch the full video here: https://youtu.be/kgNmr8Y2wvA Get full show notes and more information here: https://safimedia.co/WO106 Follow Eleanor on LinkedIn and Instagram here: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/

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