Passion and ambition are inextricably intertwined. Passion, our internal drive, is the force that guides our ambition and leads us to meet our goals. These two components are essential for a thriving family business. However, family members must be able to find their own passions and ambitions not only in the business setting but also in their personal lives. The structure of family businesses is changing as women move to the forefront of the workforce, and the next generations of family business leaders are bringing new ideas to the table. It is imperative for family businesses to harness these new voices without sacrificing the wisdom of the older generations. In this episode of our WiFB Conversations, Susanne Bransgrove and Ramia Marielle El Agamy discuss passion and ambition, how best to utilise them within a family business and the succession challenges facing family businesses.

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