Having a unique coaching system will help you to differentiate yourself from the competition, refine and perfect your process, and create multiple streams of income. Jo encourages you to focus on what your clients want, not just what they need, and determine your pricing based on the transformation you provide.IN PERSON EVENT - DARE GREATLY - 26 MAYCreating a Signature Coaching Offer [00:00:26]Jo discusses the importance of having a signature coaching system and how it can differentiate you from other coaches, create more reliable outcomes, and allow you to filter out clients who aren't a good fit.Selling What They Want, Not What They Need [00:05:31]Jo explains the importance of positioning your coaching in a way that resonates with clients and addresses their immediate desires, using the analogy of the front door and back door.Identifying Your Ideal Client's Front Door Issue [00:07:23]Jo advises coaches to actively lead with their ideal client's front door issue, the big goal they are currently aware of and actively seeking, to attract clients and help them achieve their goals.Creating a Compelling Headline [00:10:18]Crafting a headline that resonates with clients by understanding their front door issue and expressing it in concrete terms.Steps in a Coaching Program [00:11:18]Outlining three to six steps in a coaching program to provide a tangible roadmap for clients.Determining Pricing [00:12:13]Thinking about pricing in terms of the transformation provided versus the cost of a session and confidently setting prices.Useful LinksJoanna Lott's websiteConnect with Jo on LinkedInDownload the 12 ways to get clients nowRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:✨ 2026 Coaches’ Planner – Your Three Ways to Join InA few years ago, I couldn’t find a planner that truly supported coaches - something that balanced growing a business with growing as a person. So, I created one. Three years on, it’s become a trusted tool for hundreds of coaches to plan an aligned and prosperous year. You can now choose the option that suits you best (links below) 1️⃣ Free Digital Download – Get instant access to the online version of the 2026 Coaches’ Planner. 2️⃣ Printed Planner on Amazon – Order your copy to write in and keep by your side all year. 3️⃣ Dare Greatly Online Workshop – Thursday 4 December – Join me live as we plan together. You’ll receive a...

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