Women in The Coaching Arena

174 | Motivation Isn't Enough: What Successful Coaches Do Instead - with Rebecca Liljendahl

18 Jun 2026

Contributed by Lukas

What if consistency isn’t about discipline, but about designing habits for your real life? In this episode, Joanna speaks with habit specialist Rebe...

173 | How to Price Your Coaching Services

11 Jun 2026

Contributed by Lukas

If you’ve ever worried about charging too much, charging too little, or wondered whether anyone will actually pay your rates, this episode will help...

172 | From Redundancy And Zero Clients To A Fully Booked Coaching Business In Months with Dr Andy Sockanathan

04 Jun 2026

Contributed by Lukas

Many people believe that building a successful coaching business takes years. But what happens when you lose your job, have no clients, and decide to ...

171 | How to Start a Coaching Business (What Actually Matters)

28 May 2026

Contributed by Lukas

Many coaches leave their training feeling inspired, motivated and completely unsure how to get clients. In this episode, Joanna shares the honest real...

170 | From “Nice to Have” to “Must Have” Coaching Offers

21 May 2026

Contributed by Lukas

Have you ever had someone tell you your coaching offer sounds “really great”… and then completely disappear?In today’s episode, Joanna shares ...

169 | From sporadic sessions to secure, high-value clients - Kiran Goodman

14 May 2026

Contributed by Lukas

Joanna shares a powerful conversation with Kiran, a coach who went from sporadic one-off sessions and self-doubt to securing corporate contracts, high...

168 | How to Get Coaching Clients Without Social Media

07 May 2026

Contributed by Lukas

Joanna shares a clear and practical approach to building a coaching business without relying on social media, focusing on visibility, trust, and meani...

167 | Why You Feel Stuck in Your Coaching Business (And How to Move Forward)

30 Apr 2026

Contributed by Lukas

Have you ever noticed that the more you think about your business, the harder it feels to move? This episode explores the moment many coaches reach wh...

166 | How to Get Coaching Clients (Simple Strategy)

23 Apr 2026

Contributed by Lukas

If you’re a qualified coach and clients aren’t coming in consistently, where does your mind go first? Do you assume something is wrong… or that ...

165 | Starting a Coaching Business? Do This First (5 Steps That Actually Work)

16 Apr 2026

Contributed by Lukas

What would I actually do if I had to start again with no audience, no clients, and no reputation? In this episode, I share the five things I’d focus...

164 | Why Your Coaching Offer Isn’t Selling (And How to Fix It)

09 Apr 2026

Contributed by Lukas

Joanna shared today that many coaches aren’t struggling because they lack skill… but because what they’re selling isn’t clear enough to buy. I...

163 | How to Choose Your Coaching Niche

02 Apr 2026

Contributed by Lukas

How many times have you told yourself you just need to “figure out your niche” before you can move forward? Joanna shares why this question keeps ...

162 | The Hidden Work Behind a Fully Booked Coaching Diary.

26 Mar 2026

Contributed by Lukas

The more you understand the hidden work behind a coaching business, the easier it becomes to stay consistent long enough to see the results. In this e...

161 | From Hourly Selling to Premium Packages That Sell - Teresa Wilson

19 Mar 2026

Contributed by Lukas

What if the thing holding your business back isn’t your experience, but your clarity? In this episode of Women in the Coaching Arena, Joanna speaks ...

160 | If I Started Again in 2026, This Is What I’d Do

12 Mar 2026

Contributed by Lukas

After building multiple coaching practices and supporting hundreds of coaches, Joanna Lott reveals the five foundations that genuinely create momentum...

159 | 8 Tiny Habits to Get Your First 10 Coaching Clients in 2026

05 Mar 2026

Contributed by Lukas

Discover eight simple habits that can help you build real, steady momentum in your coaching business. Joanna Lott shares the honest truth about what a...

158 | Building a Fully Booked Business (Her Way) - Jenny Weidner

26 Feb 2026

Contributed by Lukas

A fully booked coaching business doesn’t come from doing more. It comes from choosing more deliberately. Joanna Lott is joined by coach Jenny Weidne...

157 | PR isn't just for big brands - with Lucy Werner

19 Feb 2026

Contributed by Lukas

PR doesn’t belong to big brands with big budgets – it belongs to anyone willing to be clear, human, and seen. Joanna Lott is joined by PR speciali...

156 | Why You Can’t Build Authority Without Taking a Stand

12 Feb 2026

Contributed by Lukas

If your content is designed to keep everyone comfortable, it’s probably costing you clients. In this episode, Joanna Lott explores why real authorit...

155 | Stop chasing Linkedin likes - focus on this instead

05 Feb 2026

Contributed by Lukas

What if the posts getting the least engagement on LinkedIn are the ones most likely to make you money? In this episode, Joanna Lott challenges the obs...

154 | The Decide Once Method

29 Jan 2026

Contributed by Lukas

Let’s talk about overthinking and how it’s slowing your business down. Today, Joanna explores one of the most common growth blockers she sees in c...

153 | How to build a School Hours, Term-Time only Coaching Business

22 Jan 2026

Contributed by Lukas

Not every business needs to be built on hustle. In this episode, Joanna Lott shares how she’s built a profitable coaching business that works within...

152 | From Burnt-out HR Director to Thriving Career Coach

15 Jan 2026

Contributed by Lukas

What does it really look like to build a coaching business over time? In this episode, Jo interviews her first-ever paying Business of Coaching client...

151 | The Moment You Almost Do the Thing (And Why You Stop)

08 Jan 2026

Contributed by Lukas

Joanna Lott is a business coach for qualified coaches, and in this episode, Joanna explores the quiet moment just before action, the pause that looks ...

150 | You 2.0: Here's Your Identity Upgrade

01 Jan 2026

Contributed by Lukas

In this New Year’s Day episode, Joanna Lott invites listeners to think beyond goals and focus on identity. She explores how lasting change comes fro...

149 | My Annual Review of 2025: A Year of Capacity

25 Dec 2025

Contributed by Lukas

Joanna Lott shares her sixth annual business review, recorded on the cusp of Christmas and rooted in real life rather than perfect timing. In this ref...

148 | How many Discovery Calls do you actually need to hit your income goal?

18 Dec 2025

Contributed by Lukas

Let’s connect your income goals to real numbers and, more importantly, to the actions that truly make your coaching business work. In this episode, ...

147 | The Idea That Could Ruin Your Business

11 Dec 2025

Contributed by Lukas

Why your clever ideas might be the biggest threat to your business. Today, Jo shares the story behind the Jeff Bezos quote that stopped her in her tra...

146 | Before you set one more goal, pause. You might be missing the most important step

04 Dec 2025

Contributed by Lukas

At this time of year, a season of extremes often appears. Joanna sees coaches either pushing hard to squeeze everything in or stepping back completely...

145 | How Francoise Built a Thriving Niche Coaching Business While Working Full Time

27 Nov 2025

Contributed by Lukas

Francoise’s story is a thoughtful reminder that you can grow a meaningful, profitable coaching business even when life feels full. She didn’t leav...

144 | Four Coaching Niches About to Boom Thanks to AI

20 Nov 2025

Contributed by Lukas

Everyone’s talking about AI with panic and hesitation. But if you’re a coach, this moment holds huge potential. In this episode, Jo explores four ...

143 | Three Reasons You Stop Showing Up (and How to Start Again)

13 Nov 2025

Contributed by Lukas

When momentum fades, it rarely happens overnight. One missed post, one busy week, one small drift, and suddenly it feels harder to show up the way you...

142 | Your Business Is Not a Project - It’s a Practice

06 Nov 2025

Contributed by Lukas

We all start with enthusiasm: the new website, the rebrand, the next big idea. But what if the real growth doesn’t come from the bursts of effort…...

141 | The Truth About When to Create a Course or Group

30 Oct 2025

Contributed by Lukas

So many coaches dream of creating an online course or group programme. It gives you more freedom, more impact, more income. But scaling too early can ...

140 | These 7 Influence Levers Changed How I Attract Clients - Forever

23 Oct 2025

Contributed by Lukas

Have you ever wondered why some coaches attract clients with ease while others, doing all the same things, struggle to gain traction? Today, Jo shares...

139 | Imitate, Then Innovate

16 Oct 2025

Contributed by Lukas

So many coaches chase clever ideas, but it’s the clear ones that create clients. In this episode, Jo shares why you don’t need to reinvent the whe...

138 | The 3 Qualities That Separate Thriving Coaches From the Rest

09 Oct 2025

Contributed by Lukas

After working with over 150 coaches, Jo has noticed clear patterns in what sets thriving coaches apart from those who get stuck. It’s never about fa...

137 | I asked 100+ coaches what they struggle with most. These 3 questions came up again and again...

02 Oct 2025

Contributed by Lukas

Do I really need to niche? How much marketing is enough? And how do I know which tasks actually grow my business? In this episode, Jo tackles three of...

136 | How to use storytelling in your content - with Susan Payton

25 Sep 2025

Contributed by Lukas

Stories are one of the most powerful tools we have as coaches, but many of us worry about oversharing, repeating ourselves, or not knowing which stori...

135 | Fall in Love with the Game

18 Sep 2025

Contributed by Lukas

Building a coaching business isn’t just about chasing results. It’s about falling in love with the process itself. Today, I share some honest trut...

134 | How to Train AI Like Your Best Coaching Assistant

11 Sep 2025

Contributed by Lukas

Most coaches I speak to have dabbled with AI, but they stop at “fine.” The truth is, fine won’t help you stand out, attract more clients, or fre...

133 | Six Years In: How June Hogan Turned a £200 Start into a Thriving Coaching Business

04 Sep 2025

Contributed by Lukas

When June Hogan started her coaching business, she earned just £200 in her first six months. No clients, no niche, and no real idea how to make it wo...

132 | How Lina Rediscovered Her Niche, Reclaimed Her Confidence and Rebuilt Her Business on Her Terms

28 Aug 2025

Contributed by Lukas

Get inspired by today’s episode, where Jo is joined by Lina Rimasauskiene, a finance coach, who transformed burnout and uncertainty into clarity, co...

131 | 13 Ways to Get a Client Today

21 Aug 2025

Contributed by Lukas

Wondering what actually works to get a client, not in six months, but this week? This episode gives you a clear, actionable plan. Jo shares a step-by-...

130 | Pricing Your Coaching to Maximise Your Revenue

14 Aug 2025

Contributed by Lukas

Dive into one of the most emotionally loaded and business-critical topics for coaches: pricing. If you’ve ever struggled to know what to charge or d...

129 | A Step by Step Guide to Starting and Growing a Coaching Business

07 Aug 2025

Contributed by Lukas

If you’re in the early stages of your coaching business or you’re circling back to rebuild stronger foundations, tune in to this episode. Jo share...

128 | Why now is a good time to go for it in your coaching business

31 Jul 2025

Contributed by Lukas

This is the sign you’ve been waiting for if you’ve been teetering on the edge of starting your coaching business or holding back from taking bolde...

127 | How to structure your coaching sessions

24 Jul 2025

Contributed by Lukas

If you’ve ever wondered how to structure your coaching sessions into a compelling and client-centred program, without losing the essence of real coa...

126 | The inner game of high fee coaches and consultants - with Jessica Fernley

17 Jul 2025

Contributed by Lukas

If you’ve ever felt the pull to build a higher-fee, higher-impact business, but found yourself wrestling with doubt, money mindset blocks, or the fe...

125 | How to get clients through podcast guesting - with Victoria Bennion

10 Jul 2025

Contributed by Lukas

If you’ve ever wondered whether guest podcasting is worth your time or how to actually turn interviews into clients, this is the episode you’ve be...

124 | How to Make a Great LinkedIn Profile That Attracts Clients

03 Jul 2025

Contributed by Lukas

Creating a LinkedIn profile that attracts your ideal clients doesn’t have to be overwhelming. In this episode, Jo walks you through the essential in...

123 | How Kim signed her first coaching clients in month one (while raising two young children)

26 Jun 2025

Contributed by Lukas

In this episode, I sit down with Kim Holland, a career coach for parents, who transitioned from employed coach to business owner in under six months. ...

122 | The Truth About Building a Coaching Business That Lasts

19 Jun 2025

Contributed by Lukas

What does it really take to build a coaching business that not only starts but lasts? Today, Jo Lott shares the raw, real, and sometimes uncomfortable...

121 | How to replace ALL your marketing with a single story - with Kris Jones

12 Jun 2025

Contributed by Lukas

If you could ditch the overwhelm of constant content creation and replace all your marketing with just one story, would you? In this episode, Jo Lo...

120 | How To Build An Audience With Zero Followers (What They Don’t Tell You)

05 Jun 2025

Contributed by Lukas

You don’t need more followers to grow your audience - you need more resonance. In this episode, Jo breaks down the real strategy behind audience bui...

119 | Melissa Left Credit Suisse. Now She’s Running a Coaching Business on Her Terms

29 May 2025

Contributed by Lukas

After being made redundant from her global role at Credit Suisse, Melissa Schmidiger leapt into coaching and joined the Business of Coaching. One year...

118 | How to Set (and Stick To) Your Coaching Prices Without Second Guessing Yourself

22 May 2025

Contributed by Lukas

If you’ve ever lowered your coaching price mid-sentence, avoided saying it altogether, or thrown in extra bonuses to make your offer feel “worth i...

117 | What I’d Do Differently If I Were Starting My Coaching Business Today

15 May 2025

Contributed by Lukas

Welcome to Women in the Coaching Arena. Jo Lott, business mentor and ICF-accredited coach, is sharing the candid lessons she wishes she’d learned ea...

116 | The Business Benefits of an Alcohol-Free Life with Chloe Myers

08 May 2025

Contributed by Lukas

In this episode, Jo Lott speaks with Chloe Myers, an EMCC Senior Practitioner Coach and founder of Hopscotch Coaching, about her bold decision to quit...

115 | How to future proof your business with AI - without losing the human touch

01 May 2025

Contributed by Lukas

Can AI and human connection truly coexist in coaching? In this eye-opening episode, Jo Lott explores how forward-thinking coaches can embrace AI tools...

114 | Coaching in a Cost-of-Living Crisis: How to Stay Visible and Valuable

24 Apr 2025

Contributed by Lukas

What if economic uncertainty could actually be a launchpad for your coaching business, not a setback? In this energising episode, Jo Lott reveals how ...

113 | Showing Up Is Not Showing Off: Ditching Fear and Owning Your Visibility with Vicki Knights

17 Apr 2025

Contributed by Lukas

Jo has an incredible guest on the podcast this week - Vicki Knights, a brand photographer, positive psychology practitioner, and visibility strategist...

112 | Coaching vs. Mentoring vs. Consulting – What Am I Actually Selling?

10 Apr 2025

Contributed by Lukas

Jo Lot dives deep into the world of coaching, mentoring, and consulting, breaking down the key differences and helping you get crystal clear on what y...

111 | Micro-Quitting and Comparisonitis: What’s Really Holding Coaches Back – with Candy Motzek

03 Apr 2025

Contributed by Lukas

In this episode, Jo is joined by guest Candy Motzek – former engineer, corporate exec, and now trusted business coach for aspiring coaches. Candy is...

110 | Behind the scenes of my LinkedIn growth

27 Mar 2025

Contributed by Lukas

Want to grow your personal brand and stand out on LinkedIn? In this solo episode, Jo Lott takes you behind the scenes of her journey to expand her Lin...

109 | How Merve quadrupled her clients and 2.5x’d her coaching revenue in one Year

20 Mar 2025

Contributed by Lukas

This week, Jo Lott interviews Merve K. Hokamp, who shares her remarkable journey of building a successful coaching business after leaving her corporat...

108 | How to stop overthinking and get it done

13 Mar 2025

Contributed by Lukas

If you find yourself stuck in overthinking and procrastination, juggling multiple roles as an entrepreneur or coach, then you won’t want to miss tod...

107 | Exploring Shadow Work: A Conversation with Teresa Wilson

06 Mar 2025

Contributed by Lukas

In today's episode of Women in the Coaching Arena, host Jo Lott welcomes special guest Teresa Wilson, a Coach and Shadow Work Specialist. Together, th...

106 | Four game changing concepts that shifted how I approach business

27 Feb 2025

Contributed by Lukas

If you’re focused on building a sustainable and profitable coaching business, this episode is packed with valuable insights. Jo Lott shares the key ...

105 | 6 Branding Secrets to Make You the Go-To Coach in Your Niche

20 Feb 2025

Contributed by Lukas

In today's saturated coaching market, your personal story isn't just a nice-to-have—it's your secret weapon for standing out. Jo believes that while...

104 | How Laura built a proven system to win clients and had her highest-earning year

13 Feb 2025

Contributed by Lukas

Today, Jo Lott interviews Laura, a maternity return coach who transformed her business from inconsistent client acquisition to a proven, systematic ap...

103 | Selling with Ease: How to Make More Sales Through Email - with Lisa York

06 Feb 2025

Contributed by Lukas

Today, Joanna Lott welcomes digital sales strategist Lisa York for a value-packed discussion on marketing and sales. Lisa shares her unconventional b...

102 | 5 Years of (Brutally) Honest Business Experience in 15 Minutes

30 Jan 2025

Contributed by Lukas

With honesty, no hype, and practical insights, Jo shares five key lessons for building a successful coaching business.Jo emphasizes in this episode th...

101 | How Clare Went From “What Now” to Confidently Launching Her Style Coaching Business

23 Jan 2025

Contributed by Lukas

Jo Lott interviews Clare Silk, a style coach who helps entrepreneurs elevate their confidence through fashion and mindset work. Clare shares her journ...

100 | Celebration_ Join My 14-Day ‘Get a Client’ Challenge (+ Big Giveaway!)

16 Jan 2025

Contributed by Lukas

​​In this milestone 100th episode, Jo Lott celebrates the podcast's success, sharing invaluable insights and lessons learned from her journey, and...

99 | Deep vs Shallow Nurturing - How to combine both to get clients

09 Jan 2025

Contributed by Lukas

Discover the transformative power of deep and shallow nurturing. Jo breaks down these two powerful marketing strategies that transformed her business....

98 | Why now is a good time to go for it in your coaching business

02 Jan 2025

Contributed by Lukas

Now is the perfect time to pursue your coaching business, as Jo Lott emphasizes the thriving state of the coaching industry and the urgent need for co...

97 | Trends & Predictions in The Coaching Industry for 2025

26 Dec 2024

Contributed by Lukas

The coaching industry is evolving in exciting ways, and Jo Lott shares her insights on the emerging trends that will shape the coaching industry in 20...

96 | Behind the Scenes of a Year of Scale

19 Dec 2024

Contributed by Lukas

Inspiring annual review of Jo Lott's coaching business journey in 2024. This episode offers a transparent look at her achievements, challenges, learni...

95 | £100k in Insights: Lessons from 5 Years of Masterminds and Business Growth

12 Dec 2024

Contributed by Lukas

Small things can make a big difference in your business. Tiny insights, simple shifts in perspective, or even little-known strategies can unlock massi...

94 | Next Level Series - Day 3 - Building Raving Fans: The art of client care that turns into loyalty and referrals

11 Dec 2024

Contributed by Lukas

This special three-day podcast series is tailored for coaches eager to enhance their businesses by building scalable offers and implementing effective...

93 | Next Level Series - Day 2 - Mastering System and Team for Scale

10 Dec 2024

Contributed by Lukas

This special three-day podcast series is tailored for coaches eager to enhance their businesses by building scalable offers and implementing effective...

92 | Next Level Series - Day 1 - 9 Strategies I use to fill my evergreen group programme every month

09 Dec 2024

Contributed by Lukas

This special three-day podcast series is tailored for coaches eager to enhance their businesses by building scalable offers and implementing effective...

91 | From Fear to Freedom: Mastering Finances as a Coach

05 Dec 2024

Contributed by Lukas

Handling finances can be a daunting task for many coaches, but Jo Lott emphasizes the importance of approaching this topic with a fresh perspective. S...

90 | How to make money as a coach in 2025

28 Nov 2024

Contributed by Lukas

How to make money as a coach in 2025 is the focal point of this episode. Jo Lott explores different strategies for coaches to make more money next yea...

89 | 5 Strategies for Your Most Profitable & Joyful Coaching Year in 2025

21 Nov 2024

Contributed by Lukas

Jo Lott focuses on the power of reflection and strategic planning for coaches as they transition into a new year. She invites listeners to reflect on ...

88 | All In Its Own Good Time

14 Nov 2024

Contributed by Lukas

This week Jo shares her insights from a recent in-person event and dives into the importance of divine timing and patience in the journey to success. ...

87 | Should you offer 1:1 coaching, group coaching, or an online course?

07 Nov 2024

Contributed by Lukas

Deciding between one-to-one coaching, group coaching, or creating an online course can be a pivotal moment in a coach's business journey. Jo Lott expl...

86 | How Levanah Went From Zero to 15 Clients in 6 Months

31 Oct 2024

Contributed by Lukas

Did you know that it’s possible to build a successful coaching business, even as a complete beginner? Joanna Lott interviewed Levanah Gates, who tra...

85 | How to structure your coaching sessions

24 Oct 2024

Contributed by Lukas

Discover how to build viable businesses without compromising coaching principles. Jo Lott, business mentor and ICF accredited coach provides practical...

84 | How to get clients using Linkedin

17 Oct 2024

Contributed by Lukas

Leverage LinkedIn to attract coaching clients. With five years of experience using the platform for various coaching niches, Jo provides practical ti...

83 | 5 Crucial Mistakes to Avoid When Planning and Running In-Person Events

10 Oct 2024

Contributed by Lukas

Are you ready to turn your in-person events into your most powerful marketing tool? Drawing from her own experiences, Jo shares common pitfalls and of...

82 | The Psychology of Premium Clients for Selling 1:1 Coaching

03 Oct 2024

Contributed by Lukas

Let's go deep into understanding and attracting high-ticket, high-value clients for your coaching business. Whether you're just starting out or lookin...

81 | How to Self-Promote: A Coach's Guide to Ethical Marketing

26 Sep 2024

Contributed by Lukas

Jo tackles the crucial topic of self-promotion and ethical marketing for coaches. She shares insights on overcoming the discomfort of self-promotion, ...

80 | How to Land High-Ticket Clients Consistently: The 3-Step Strategy

19 Sep 2024

Contributed by Lukas

Jo Lott, a business mentor and ICF accredited coach, shares a powerful 3-step strategy to help coaches land high-ticket clients consistently. If you'r...

79 | 7 Powerful Ways to Stand Out from Your Competitors in the Coaching Industry

12 Sep 2024

Contributed by Lukas

Hear of 7 powerful strategies to help coaches differentiate themselves in an increasingly competitive industry. This episode provides practical advice...

78 | How to use slow months to build your pipeline

05 Sep 2024

Contributed by Lukas

Join Jo Lott, business mentor and ICF accredited coach, as she shares valuable insights on maximizing slow business months to boost your marketing eff...

77 | Proof over promise: How to build your coaching business by showcasing real results

29 Aug 2024

Contributed by Lukas

Insights on the power of social proof versus big promises when it comes to building a successful coaching business. As someone who has been able to se...

76 | 5 Pre-Launch Mistakes That Are Costing You Thousands

22 Aug 2024

Contributed by Lukas

Let's explore the importance of pre-launch phases in building successful coaching programs. Jo shares her personal experiences, the common pre-launch ...

75 | The 5 Elements of High-Converting Discovery Calls (+ 2 Actionable Tips)

15 Aug 2024

Contributed by Lukas

In this game-changing episode, Jo discusses the secrets to mastering discovery calls. Whether you're struggling with conversions or looking to refine ...