Discover the transformative power of deep and shallow nurturing. Jo breaks down these two powerful marketing strategies that transformed her business. Learn how to combine these approaches to create a consistent flow of clients while building genuine relationships and trust. Key Timestamps:[00:01:00] - Deep nurturing: What it is and why it matters[00:02:00] - Examples of deep nurturing content[00:03:00] - Benefits of deep nurturing for your business[00:04:00] - Real-life example: How Jo's podcast transformed her business[00:06:00] - How to implement a deep nurture strategy[00:08:00] - Understanding shallow nurturing and its importance[00:09:00] - The coin analogy: Why you need both strategies[00:10:00] - Common mistakes to avoid[00:11:00] - Implementation steps for combining both strategies[00:13:00] - The client journey staircase modelIf you found this episode useful share it with a friend and hit to subscribe for more insights. Useful Links:Download the Free Digital version of Coaches' Planner (edition 2025)Signature Solution Step-by-Step Self Study CourseHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeThe Next Level Mastermind detailsConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:✨ 2026 Coaches’ Planner – Your Three Ways to Join InA few years ago, I couldn’t find a planner that truly supported coaches - something that balanced growing a business with growing as a person. So, I created one. Three years on, it’s become a trusted tool for hundreds of coaches to plan an aligned and prosperous year. You can now choose the option that suits you best (links below) 1️⃣ Free Digital Download – Get instant access to the online version of the 2026 Coaches’ Planner. 2️⃣ Printed Planner on Amazon – Order your copy to write in and keep by your side all year. 3️⃣ Dare Greatly Online Workshop – Thursday 4 December – Join me live as we plan together. You’ll receive a printed planner in the post plus a few thoughtful extras. Whichever option you choose, my hope is that this planner helps you create a calm, clear, and successful year ahead. ➡️ [Free Online Planner] https://go.joannalottcoaching.com/coachesplanner2026 ➡️ [Printed Planner on Amazon]...

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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