The more you understand the hidden work behind a coaching business, the easier it becomes to stay consistent long enough to see the results. In this episode, Joanna shares the part of building a coaching business that rarely gets talked about: the time, energy, and consistency required before the clients come.This episode is for coaches who are showing up consistently but questioning whether the time they’re spending on marketing is normal, and need reassurance that they’re on the right track.Timestamps:[00:00] The real question behind “how much marketing?”[01:00] Why coaching and business are two different things[02:00] What marketing actually includes[03:00] A 20-hour week breakdown[04:00] Reframing marketing as part of your mission[05:00] Curating your LinkedIn feed[06:00] Changing beliefs through your contentPowerful quote from the episode:“Visibility creates opportunities.” - Jo LottToday, choose one small action that creates visibility and trust that it is building something, even if you can’t see it yet.Useful LinksDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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