Dive into one of the most emotionally loaded and business-critical topics for coaches: pricing. If you’ve ever struggled to know what to charge or doubted whether people would pay your rates, you’re not alone. In this episode, Jo Lott helps you price your services with greater confidence, clarity, and alignment to your values.Useful LinksKey Timestamps:[00:00:00] Introduction to pricing: why undercharging keeps too many coaches stuck.[00:03:00] Calculate what you need to charge to hit your monthly income goal.[00:05:00] Creating tangible coaching offers to move from selling vague sessions to high-value programmes [00:07:00] Mapping the client journey[00:09:00] What most coaches forget when pricing and why your rate isn’t pure profit.[00:11:00] Unpacking the gendered beliefs that keep women from charging well and how to rewrite those stories.[00:20:00] The 3-part pricing framework, journaling prompts, and why your beliefs are the real needle-movers.Pricing isn’t about being greedy. It’s about honouring the value you create and the life you want to build. - Jo LottI hope this episode gave you the permission and practical steps to stop second guessing your rates, and start owning the incredible transformation you offer.Because when you price with intention, you don’t just make more money — you make a bigger impact.Useful LinksFree 3-Day Next Level Podcast Training SeriesLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:✨ 2026 Coaches’ Planner – Your Three Ways to Join InA few years ago, I couldn’t find a planner that truly supported coaches - something that balanced growing a business with growing as a person. So, I created one.

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