Joanna shared today that many coaches aren’t struggling because they lack skill… but because what they’re selling isn’t clear enough to buy. If someone landed on your offer right now, would they instantly recognise themselves in it, or would they need to work it out? Joanna walks through why offers often fall flat and how to turn what you do into something people can clearly understand, connect with, and say yes to.Timestamps: 00:00 – The real problem00:01 – Format vs outcome00:02 – Selling the transition00:03 – Why structure matters00:05 – Simple offers win00:06 – Let your offer evolve00:08 – Designing around your life“People don’t buy coaching because of the format. They buy because they want something in their life to change.” - Jo LottTake one offer you have right now and rewrite it so someone can see the before, the after, and the journey in one sentence.Useful LinksThe Clear Yes Workshop — 22 April, 1:00–2:30 PM (BST) Learn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:Clear Yes Workshop - Strengthen Your Niche MessageJoin Me Live: The Clear Yes Workshop If you know you’re great at what you do but potential clients still are not fully understanding your value, this workshop is for you. On Wednesday 22 April, 1.00 - 2.30pm BST, I’m hosting The Clear Yes Workshop. A live training designed to help you strengthen your niche, message and promise so clients stop saying “sounds interesting” and start saying “how do I work with you?” Inside, I’ll help you create messaging that feels clearer, stronger, and more compelling so your coaching is easier to sell. You’ll leave with: A clearer way to explain what you do A stronger message that resonates More confidence talking about your coaching Bonus for the first 15 sign-ups: A personalised Loom review of your messaging after the workshop. Investment: £39 + VAT Sign up via the link below. https://go.joannalottcoaching.com/yesworkshop

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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