Many coaches leave their training feeling inspired, motivated and completely unsure how to get clients. In this episode, Joanna shares the honest reality of starting from scratch, from leaving a stable HR career and navigating self-doubt to learning sales, visibility, pricing, and how to attract paying clients.Timestamps:00:00 - Coaching vs Business02:00 - Leaving Employment03:00 - Designing Your Life04:00 - Money Reality05:00 - Niche & Offers07:00 - Stop Hiding in Learning09:00 - Visibility & LinkedIn11:00 - What Actually MattersThis episode is a reminder that building a coaching business is not about having the perfect website, logo, or strategy from day one. It’s about having the courage to start before you feel fully ready.Useful LinksDownload the 12 ways to get clients nowDare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026Learn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:Dare Greatly Event - June, in person and onlineBefore we get into today’s episode, tickets are now on sale for my signature event, Dare Greatly. This year, we’re focusing on how to 10X your results from the same effort. We all have such limited time, and there are so many things you could be doing in your business. But often, what’s missing is clarity on the one bottleneck that would make everything else flow so much more easily. At Dare Greatly, we’re going to zoom out so you can see your whole business ecosystem clearly. And when you can see the full picture, the next right step becomes far more obvious. This isn’t just learning. You’ll map out your business visually and join the roundtable conversation you most need right now - whether that’s clarity on your person, your offer, your reach, or your conversions. It’s happening both in person and online. If you’d like to join us in person for the full day, it’s taking place on Friday 26 June at the Roehampton Club in Barnes - a beautiful private members club where you’ll feel the shift from busy coach to serious business owner the moment you walk in. There’s free parking, and it’s also just a five-minute walk from Barnes station. Or you can join us online on Monday 29 June for a shorter version of the event. Sign up here https://go.joannalottcoaching.com/daregreatlysummer2026liveandonline

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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