Building a coaching business isn’t just about chasing results. It’s about falling in love with the process itself. Today, I share some honest truths about entrepreneurship, the rollercoaster every coach faces, and why enjoying the sport of business is the real key to long-term success. If you’ve ever felt stuck in the highs and lows, this episode will give you perspective and encouragement to keep going.Key Timestamps[00:00] The Sport of Entrepreneurship[03:00] The Reality of Investments[04:00] The Rollercoaster of Entrepreneurship[05:00] Becoming a CEO[06:00] Celebrating Small Wins[07:00] The Value of Masterminds[09:00] Uncomfortable Truths of Business[12:00] Accountability and Self-Review[14:00] Learning the Basics“Fall in love with the process, because if you can enjoy the work before the big results come in, you are already winning.”If you’re a coach who feels weighed down by slow progress or the ups and downs of building your business, this episode will help you shift perspective, see the growth in the journey, and find strength in the game itself.✨ Let this episode remind you: success comes not from guarantees, but from showing up, trusting yourself, and learning to enjoy the sport of entrepreneurship. If you found this episode of Women in the Coaching Arena helpful, please share it with a friend. Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopFree Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:✨ 2026 Coaches’ Planner – Your Three Ways to Join InA few years ago, I couldn’t find a planner that truly supported coaches - something that balanced growing a business with growing as a person. So, I created one. Three years on, it’s become a trusted tool for hundreds of coaches to plan an aligned and...

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