Stories are one of the most powerful tools we have as coaches, but many of us worry about oversharing, repeating ourselves, or not knowing which stories to tell. In this episode, Joanna is joined by storytelling expert Susan Payton, author of The Business of Stories, to uncover how to use storytelling to connect with your audience and attract clients. Together, they explore practical ways to find, structure, and share your stories so they resonate with impact.Key Timestamps:[00:00:00] Introduction: The Power of Stories[00:03:00] Susan’s Turning Point[00:10:00] Why Stories Work in Marketing[00:14:00] How to Find Stories in Everyday Life[00:19:00] Simple Structures to Share Your Stories[00:23:00] The Three Core Stories You Need[00:29:00] Oversharing vs. Impactful Storytelling[00:37:00] Taking Leaps of Faith and Final InsightsThis episode is for coaches and business owners who want to attract the right clients and stand out online by using stories that feel real, honest, and deeply connecting.“Storytelling is never going to go away – it’s how humans have always connected, and it’s how they always will.” – Susan PaytonYour stories are the bridge that connects your audience to your work – don’t be afraid to share them.If you’d like to harness the power of storytelling with Susan Payton, join her legendary free Storytelling 5 Day Challenge.Useful LinksLearn about The Business of Coaching programmeFree 3-Day Next Level Podcast Training SeriesSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:✨ 2026 Coaches’ Planner – Your Three Ways to Join InA few years ago, I couldn’t find a planner that truly supported coaches - something that balanced growing a business with growing as a person. So, I...

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related