A fully booked coaching business doesn’t come from doing more. It comes from choosing more deliberately. Joanna Lott is joined by coach Jenny Weidner for an honest, reflective conversation about a year inside The Business of Coaching, exploring how Jenny moved from uncertainty and isolation to a fully booked, values-led coaching business built on clarity, courage, and intention.Key Timestamps[00:00] From education to coaching[02:10] The hotel room moment[05:40] Stepping out from behind the laptop[08:30] Selling in a way that fits[11:45] From accidental to intentional[14:50] What’s changed and what’s next[17:10] The biggest takeawayThis episode shows what becomes possible when you stop forcing a business model and start building one that genuinely fits who you are.Decide on one door you’re ready to walk through properly and commit to it for the next season of your business.Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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