Women in The Coaching Arena

21 | 4 Lessons Learned From Launching a Group Programme

03 Aug 2023

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If you've ever wanted to launch a group programme, or want to improve your current programme this is for you. Jo shares her experience and tips for successfully launching and running a group coaching program. She also announces a competition to win a 1-to-1 coaching session with her for reviewing the podcast. Jo emphasises the importance of having a clear program promise and niche, knowing your stats before launching, and delivering an amazing onboarding experience. She encourages coaches to set a launch date, map out the necessary steps, and start building the audience and content required to fill the group programme.The Eight-Week Promotion Period [00:02:19]Jo discusses the importance of giving yourself at least an eight-week promotion period when launching a group program, as it takes time and preparation to effectively promote and attract participants.Creating a Clear Program Promise [00:04:42]Jo emphasises the need to create a clear program promise for a group program, focusing on the tangible difference it can make in participants' lives rather than just the topic or goal.Delivery and Creating an Interactive Learning Experience [00:08:04]Jo talks about the importance of creating an interactive learning experience in a group program, where participants can gain valuable insights from their peers and feel a sense of community. She also mentions the power of vulnerability in connecting with others on a deep level.Episode summary:Clear program promise [00:11:36]Importance of having a clear program promise that speaks to the end goal of the participants.Knowing your stats [00:11:36]The importance of knowing your audience and their numbers before launching a group coaching program.Delivery and onboarding experience [00:12:42]Tips for offering an amazing onboarding experience and group calls to ensure participants show up every week and gain referrals.Useful LinksEmail Jo to mention that you've reviewed the podcast to be entered into the competition to win a 1:1 sessionConnect with Jo on LinkedInDownload the 12 ways to get clients nowJoanna Lott's websiteRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:✨ 2026 Coaches’ Planner – Your Three Ways to Join InA few years ago, I couldn’t find a planner that truly supported coaches - something that balanced growing a business with growing as a person. So, I created one. Three years on, it’s become a trusted tool for hundreds of coaches to plan an aligned and prosperous year. You can now choose the option that suits you best (links below) 1️⃣ Free Digital Download – Get instant access to the online version of the 2026 Coaches’ Planner. 2️⃣ Printed Planner on Amazon – Order your copy to write in and keep by your side all year. 3️⃣ Dare Greatly Online...

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13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

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Women in The Coaching Arena

21 | 4 Lessons Learned From Launching a Group Programme

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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