Jo discusses the buyer's journey and the stages of awareness that potential clients go through. She emphasises the importance of empathy and relatability in moving clients through these stages and crafting an irresistible message. Jo also shares insights on selling to organisations. She recommends educational selling and a multi-touch approach for maximum visibility. Understanding the Awareness Journey [00:01:28]Explains the different stages of a buyer's journey, from being unaware of their problems to becoming aware of possible solutions.Crafting an Irresistible Message [00:03:49]Discusses the importance of creating a message that combines emotion, logic, and urgency to convert potential clients.Navigating the Organisational Maze [00:07:44]Provides strategies for building relationships, tailoring solutions, and leveraging educational selling when selling to organizations.Episode Summary [00:12:22]Useful LinksDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:✨ 2026 Coaches’ Planner – Your Three Ways to Join InA few years ago, I couldn’t find a planner that truly supported coaches - something that balanced growing a business with growing as a person. So, I created one. Three years on, it’s become a trusted tool for hundreds of coaches to plan an aligned and prosperous year. You can now choose the option that suits you best (links below) 1️⃣ Free Digital Download – Get instant access to the online version of the 2026 Coaches’ Planner. 2️⃣ Printed Planner on Amazon – Order your copy to write in and keep by your side all year. 3️⃣ Dare Greatly Online Workshop – Thursday 4 December – Join me live as we plan together. You’ll receive a printed planner in the post plus a few thoughtful extras. Whichever option you choose, my hope is that this planner helps you create a calm, clear, and successful year ahead. ➡️ [Free Online Planner] https://go.joannalottcoaching.com/coachesplanner2026 ➡️ [Printed Planner on Amazon] https://www.amazon.co.uk/Coaches-Planner-2026-consultants-consistency/dp/B0FV3DQ8V4/ref=sr_1_4?crid=1K6IASZ8YOHGF&dib=eyJ2IjoiMSJ9.bPB7Zw1dBezrBieI2MEsdrQfqylgICUqPJ9QXdKZUqlXs1Yr47rEdeKXJ0XTYfC2YUOui89OZjyByQv7J8OLGC76g-n7ptt4Ob1gDOPHkVLN_KfK6H1evsn1ZVgyUxNOhRtjji5M49hJbpjKLE4fPxENyBpJ0TuAcvSgojQSFjpaGaL9ipLyzdgx9HKAYIbbvO7KImGv9VxdapS3ZfwX2wYyRTyKLRawsHdCKC9g1oo.kS1PJECkcq56GerMhTyXw371PUAR5mpMwlwiIAuYSkI&dib_tag=se&keywords=2026+COACHES+PLANNER&qid=1762513816&s=books&sprefix=2026+coaches+planner%2Cstripbooks%2C1186&sr=1-4&ufe=app_do%3Aamzn1.fos.95fd378e-6299-4723-b1f1-3952ffba15af ➡️ [Join the Dare Greatly Online Workshop] https://go.joannalottcoaching.com/DEC25ONLINEDAREGREATLY

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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