In last week's free workshop, a question came up that resonated with many of you, and I'm excited to delve into it further in this week's Women in the Coaching Arena podcast.Should you focus on business-to-business (B2B) or direct-to-client (B2C) sales in your coaching practice? This decision is crucial, especially in executive, leadership, or career coaching, as it significantly influences your marketing strategies, lead generation activities, and overall messaging.The Pros and Cons of B2B and B2C Coaching (00:01:20)This topic discusses the differences between business-to-business (B2B) and business-to-client (B2C) coaching, including the pros and cons of each approach.Marketing Strategies for B2B Coaching (00:05:02)This topic explores the marketing strategies and activities that are effective for business-to-business (B2B) coaching, including building relationships with decision-makers, attending industry events, and showcasing thought leadership.Marketing Strategies for B2C Coaching (00:06:04)This topic discusses the marketing strategies and activities that are effective for business-to-client (B2C) coaching, including social media marketing, personal branding, and connecting directly with potential clients.Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:✨ 2026 Coaches’ Planner – Your Three Ways to Join InA few years ago, I couldn’t find a planner that truly supported coaches - something that balanced growing a business with growing as a person. So, I created one. Three years on, it’s become a trusted tool for hundreds of coaches to plan an aligned and prosperous year. You can now choose the option that suits you best (links below) 1️⃣ Free Digital Download – Get instant access to the online version of the 2026 Coaches’ Planner. 2️⃣ Printed Planner on Amazon – Order your copy to write in and keep by your side all year. 3️⃣ Dare Greatly Online Workshop – Thursday 4 December – Join me live as we plan together. You’ll receive a printed planner in the post plus a few thoughtful extras. Whichever option you choose, my hope is that this planner helps you create a calm, clear, and successful year ahead. ➡️ [Free Online Planner] https://go.joannalottcoaching.com/coachesplanner2026 ➡️ [Printed Planner on Amazon]...

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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