Send us a textDr. April Murdaugh is a Purse Strings-approved financial advisor in Fleming Island, Florida, and the CEO of Woman to Woman Financial. Through her wealth management firm, she is dedicated to helping educate, empower, and encourage women to create and grow generational wealth. We are honored to have her on the show today to share her remarkable story and the five biggest financial mistakes she sees women make. Here’s some of what we discuss in this episode:0:00 - Intro1:11 – Dr. April’s experience with widowhood and financial hardship + journey to financial advising 8:18 – Avoidance in financial planning9:53 – Negotiating for higher salaries or fees + working with a coach 13:40 – Prioritizing retirement planning over college savings for children22:07 – Not having a will or estate plan26:44 – Giving your spouse complete control over your finances 32:29 – Having financial conversations with your partnerLearn more about Dr. AprilDr. April D. Murdaugh is a fee-based financial advisor based in Fleming Island, Florida. She specializes in assisting successful women executives and business owners in creating a financial plan that outlines how to live the life they deserve.Having experienced homelessness, widowhood, and divorce- losing everything three times in her life-she is deeply committed to aiding women in fortifying against setbacks and navigating life transitions to achieve financial prosperity.She has held leadership roles in various professional organizations including past president of the Professional Women's Council, president of the National Association of Insurance and Financial Advisors-North Florida Chapter, and Treasurer of the Women in Transportation-Northeast Florida Chapter.She was also President of the American Business Women’s Association-Orange Park Charter Chapter in 2019 and 2020 and was recognized as one of the Top Ten Women American Business Women in 2021. Among her accolades, she received the Small Business Leader of the Year award in 2020 and was named Best Financial Advisor in Jacksonville in 2018 and 2019. Dr. April D. Murdaugh is an approved Purse Strings Professional. She is a mom to four wonderful adult children. In her spare time, she enjoys reading, music, exercising, kayaking, and hiking.Episode LinksDr. April on Purse Strings: -Follow & connect with us! Website Facebook Page Facebook group Instagram TikTok LinkedIn YouTube Reddit Resources Have questions? Click this to check out our expert Q&A for tips from industry experts, tailored to help women address their most common financial concerns. Subscribe to our newsletter to receive financial tips delivered weekly here! Explore our free guides to help you on your financial journey

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