In this episode of Women on Wealth, Julina Ogilvie speaks with leadership communications coach and author Dia Bondi about how to ask like an auctioneer. Dia shares why the best opportunities often come when we push into the “Zone of Freaking Out” (Zofo) and stop asking only for what we think we can get. Learn practical strategies to make bigger asks, handle rejection differently, and unlock greater opportunities in your career and life. Timestamps:6:34 – How Dia became an auctioneer and what the auction stage taught her about asking11:04 – The biggest mistake people make: asking for what they think they can get17:24 – The power of “the no” and why rejection shows you’ve maximized the ask24:04 – Setting your “reserve”: defining your minimum before you ask34:04 – The “Zofo” (Zone of Freaking Out) and why the best opportunities live there37:34 – Applying auctioneer strategies to non-financial asks like titles, visibility, and leadership41:24 – Storytelling and framing your ask to create value for the other person47:34 – Practical frameworks for making bigger asks and stepping into new opportunities The information provided is for educational and informational purposes only and does not constitute investment advice and it should not be relied on as such. The statements and opinions expressed in this podcast are those of the author. PWP cannot guarantee the accuracy or completeness of any statements or data. For current PWP information, please visit the Investment Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching with PWP’s CRD #290180The information provided is for educational and informational purposes only and does not constitute investment advice and it should not be relied on as such. The statements and opinions expressed in this podcast are those of the author. PWP cannot guarantee the accuracy or completeness of any statements or data. For current PWP information, please visit the Investment Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching with PWP’s CRD #290180

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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