In this episode of Women's Business, I speak to Sophie Griffiths, a strategic marketing and meta ad specialist who shares her journey from corporate life to entrepreneurship. Sophie discusses her earliest work memories, dealing with her father's frequent redundancies, and the significant impact of burnout she experienced at various stages of her life. We delve into how she transitioned from a high-achieving corporate career at British Airways to facing an unexpected redundancy during her maternity leave, leading to a crisis of confidence. Sophie opens up about her diagnosis of ADHD, overcoming the challenges of motherhood while building a business, and the importance of authentic self-presentation in creating a personal brand. We talk about her advice for women forced into entrepreneurship by circumstance, how she approaches pricing and money mindset, and her ambition and drive, even as a mother. Sophie's story is one of resilience, adaptability, and finding joy and flow in her work. Tune in for an inspiring conversation on how to navigate the twists and turns of business and personal growth. Find Sophie on Instagram here Find Sophie's website here Don't forget to join in the conversation with me on Instagram here ------- Thank you so much to Sophie herself for sponsoring this week's episode! Getting ads live is one thing, but making them work is another and that's why Sophie has added 6 weeks of support to her already brilliant Audience Builder Course. Sophie's approach isn't just to look at the ads but what makes the ads work eg your lead magnet and the content you're creating. The course helps you to get started building a Superfans System and is about growing an audience that are excited to buy from you. The live cohort starts 19th May for 6 weeks and the course is usually £250+VAT, but you can get 10% off using the code WILDER10 so jump in and take control of your audience growth at www.sophiegriffiths.co/abc-1)

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