Publicist Mickey Mikkelson specializes in gaining exposure and brand recognition. Using his independent firm, Creative Edge, he teaches indie authors around the world how to market their books, foster their own reader communities, and build sustainable brands. Mickey has worked in PR for almost five years and has helped bestselling authors like Tosca Lee and Robert J. Sawyer gain publicity. In addition to running Creative Edge, he is a regular collaborator with TopShelf, a popular must-read magazine for booksellers and authors that focuses on promoting and publishing. To contact Mikkelson, follow the link below.From Creative-Edge.services:“At Creative Edge, we are a Team and a Community. The entire organization believes strongly in collaboration, the authors, myself, and the key partnerships we have developed. I am passionate about working in conjunction with my clients and finding innovative and creative ways to ensure that each represented client has promotional and marketing success.” -Mickey Mikkelson Whether you’re traditionally published or indie, writing a good book is only the first step in becoming a successful author. The days of just turning a manuscript into your editor and walking away are gone. If you want to succeed in today’s publishing world, you need to understand every aspect of the business - editing, formatting, marketing, contracts. It all starts with a good book, then the real work begins. Join international bestselling author J.D. Barker and indie powerhouses, J. Thorn and Zach Bohannon, as they gain unique insight and valuable advice from the most prolific and accomplished authors in the business.In this episode, you’ll discover:How Mickey started Creative EdgeWhen to seek out a publicistWhy publicity doesn’t always equate to salesThe importance of having a “vision” for your bookDifferences between short-term and long-term growthLinks:An Important Letter from The Authors Guild - https://www.authorsguild.org/who-we-are/letter-president/J. D. Barker - http://jdbarker.com/J. Thorn - https://theauthorlife.com/Mickey Mikkelson - https://www.creative-edge.services/contact.htmlCreative Edge - https://www.creative-edge.services/TopShelf - https://topshelfmagazine.net/index.php/magazineProudly sponsored by Kobo Writing Life - https://kobowritinglife.com/Music by Nicorus - https://cctrax.com/nicorus/dust-to-dust-ep Voice Over by Rick Ganley - http://www.nhpr.com and recorded at Mill Pond Studio - http://www.millpondstudio.comContact - https://writersinkpodcast.com/contact/ “Muggable” quote by Harley Christensen - https: Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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