How High Food Prices Are Changing Consumers’ Shopping Habits

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WSJ Your Money Briefing 10 min 4 speakers 4 chapters transcribed 2 months ago
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What is the main topic discussed in this episode?

ReliaQuest Advertiser 0:00
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J.R. Whalen 0:30
Here's your Money Briefing for Tuesday, September 27th. I'm J.R. Whelan for The Wall Street Journal. With inflation near 40-year highs, a trip to the grocery store has become one of the biggest household expenses for many Americans. And that's left many people walking down the shopping aisles making tough choices to support their families while making ends meet.
Jamaica Bonvillain 0:54
It makes you feel like you're drowning sometimes, you know, when you know that you're doing everything that you can to provide.
J.R. Whalen 1:00
On today's show, we'll discuss how trips to the grocery store are weighing on people's finances and how rising prices are changing the way they shop. Plus, Wall Street Journal reporter Rachel Wolf will join us with more on the impact on families. That's after the break.
ReliaQuest Advertiser 1:14
This podcast is brought to you by ReliaQuest. Cyber criminals are constantly attacking. They want your data. They want your identity. They want your innovation. ReliaQuest fortifies your business with agentic defense, AI that detects, contains, and eliminates cyber threats in minutes. It helps your security team move faster at the work that matters most to protect the business now and delivers insights to help them predict what's next. ReliaQuest, agentic defense for the enterprise. Learn more at ReliaQuest.com. That's R-E-L-I-A-Q-U-E-S-T.com.
J.R. Whalen 1:51
Grocery prices were up more than 13% in August from a year earlier, according to government data.

How have grocery prices changed recently and why does this episode focus on them?

J.R. Whalen 1:56
That's the biggest 12-month jump since 1979. Wall Street Journal reporter Rachel Wolf spoke with shoppers at a store just outside of New Orleans about how they're coping. We'll hear from Rachel in a moment, but first, one of the shoppers she spoke with is Jamaica Bonvillain, who struggled to keep up while shopping for herself, her eight-year-old son, and two teenagers. And she joins me now. Jamaica, thank you very much for being with us.
Jamaica Bonvillain 2:19
Thank you for having me.
J.R. Whalen 2:20
So Jamaica, how does your current typical grocery bill today compare with, say, a year ago?
Jamaica Bonvillain 2:26
A year ago, wow, it's increased several hundred dollars, actually. You know, it's pretty close to doubled from last year. And we don't walk out with very many bags. It's always over a hundred dollars for, let's say, I just run in to grab two packs of meat, you know, dinner, two nights, just a few things that I need, not everything. Yeah, it's well over a hundred bucks each time.
J.R. Whalen 2:50
What are the most expensive things on your grocery list these days?
Jamaica Bonvillain 2:53
Oh, wow. Definitely meats. The meats have went up. It's crazy. Milk went up. Chips, the price of chips, it's really shocking, but that even drastically went up. Like $2, I'd say. It's crazy.
J.R. Whalen 3:13
How has the sharp rise in prices changed the way you shop?
Jamaica Bonvillain 3:16
I shop in bulk with the things that I can because, you know, it's four of us here. I have two teenagers and an eight-year-old boy. So, yeah, they can consume some food. And I'm not the mom that's going to go for the cheaper, less healthy things because, I mean, it's my kids' health. You know, it's important. So, the things that I can buy in bulk, I'll do at Sam's. We have a nice size family. I have four siblings and my mom and my stepdad, we share Sam's memberships. So, that helps. Dollar store for everyday household things, cleaning supplies, paper towels, toilet papers. Those are the areas that I will skim the cheaper route in. to make up for the healthier choices in groceries, gas, there's just no way around that.
Jamaica Bonvillain 4:04
There's different areas that we definitely pick from to make up the difference.
J.R. Whalen 4:09
What kind of an impact have higher grocery prices had on your overall household finances?

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