Recruiters Go the Extra Mile to Woo College Grads
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What is the main topic discussed in this episode?
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Here's your Money Briefing for Friday, April 22nd. I'm J.R. Whelan for The Wall Street Journal. At many college campuses around the country, job fairs are out and smaller, more intimate meetings with employers are in.
Why are college grads in unusually high demand this spring?
With the competition for workers at a fever pitch, companies and recruiters are pulling out all the stops to find their newest crop of workers.
At Baylor University, for example, Academy Sports and Outdoors rented out the presidential suite of the football stadium and had hors d'oeuvres and a speed networking event for these small group conversations.
Lindsay Ellis covers young professionals in the workplace for the WSJ. Coming up, we'll talk with her about these stepped-up recruiting efforts and what they mean for students aiming to land their first job out of school. That's after the break.
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Amid one of the tightest job markets in recent memory, employers are focusing their attention on young professionals coming out of college this spring. But they're not just relying on the standard old meet and greet job fairs. To land the next generation of workers, some companies and recruiters are pulling out all the stops.
Which industries and entry-level roles are employers trying to fill?
How so? Well, to find out, we're joined now by WSJ workplace reporter Lindsay Ellis. Hey, Lindsay, thank you so much for taking the time to chat.
Thank you for having me.
So, Lindsay, just to get us started, why are college students graduating this spring in such high demand?
I've heard two reasons from companies. The first is we've seen many workers quit and start new jobs, and these companies have gaps even at the entry level that need filling. And the second is that some also have seen expanded business over the last few years, and now is the opportunity for them to bring on more people.
You know, from the great resignation to existing workers asking for and getting significant raises, we've seen how the competition for workers has upended many areas of the job market. How has that impacted the competition for new younger workers? And what kinds of jobs are the companies trying to fill?
Yeah, so the National Association of Colleges and Employers has found that employers plan to hire at least 30% more new graduates this year than they did last year. And they actually found in their survey that oil and gas industry, they are sort of expanding college hires the most. The employers that I talked to outside of that industry say that they're trying to hire in jobs that range from the supply chain to computer science to finance. And in some fields like tech and finance and consulting, too, the starting salaries are even in the six figures.
Wow, six figures. I don't remember six figures when I graduated from college.
Me neither.
Okay, but to get to that point, employers have to cut through the competition and seal the deal with the students that they're recruiting. What kinds of things are companies doing to grab their attention, you know, beyond the traditional job fair?
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Chapters
6 chapters
1
What is the main topic discussed in this episode?
0:00–0:47
2
Why are college grads in unusually high demand this spring?
0:47–2:15
3
Which industries and entry-level roles are employers trying to fill?
2:15–4:44
4
How are companies redesigning campus recruiting beyond traditional job fairs?
4:44–5:44
5
What are specific on-campus tactics employers used at Baylor, USC and other schools?
5:44–8:09
6
Why are employers trading large job-fair volume for smaller, high-touch interactions?
8:09–9:18
Speakers
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