Forbes Riley: Pitch Like a Pro! Sales Secrets That Get People to Say Yes | Sales | E409
episode
Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast
1h 42m
2 speakers
7 chapters
transcribed 1 month ago
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What common pitching mistakes make entrepreneurs sound uncertain and how can you fix your networking intro?
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55% of how you show up for somebody else in their brain is visual. 38% is the tone of your voice and only 7% of the words that you use. Yet everybody who comes to me only cares about the words. Most founders make this mistake.
Forbes Riley. She's the queen of pitching, a best-selling author, TV host, entrepreneur, and pitch expert who has generated over $2.5 billion in product sales.
There's never been an inventor who pitched their own product. In fact, they sucked at pitching. You know why? Because they know so much about the product. They want to tell the backstory and the this. That's not what sells your product.
What is something that entrepreneurs say where you immediately hear it and you're like, oh, if you keep saying it like that, you're going to be broke forever.
If you're a network marketer, I can oust you in about 30 seconds and you don't have to say the name of your company. It's the way network marketers are told to speak. It's horrible. Hi, what do you do? I help so-and-so transform and do this and do that. You missed the point. The point of the what do you do at a networking event is I don't really care what you do.
I care what you... How do we go about believing more in ourselves? What are some of the things that we can do to get more confidence before we go on and pitch? This is what I want for everybody out there. So... Forbes, welcome to Young and Profiting Podcast.
I'm very excited to be here. I flew all the way to Austin just to talk to you and be here for your audience.
I am so honored that you came out here and I'm so excited to talk to you about pitching. You are the pitch queen.
I've got the crown and everything.
Yeah. And I have the new book about it.
So apparently I am the queen of pitch.
You got all the pitch secrets and us young and profiters, we want to find those out. So my first question to you is, what is something that entrepreneurs say where you immediately hear it and you're like, oh, if you keep saying it like that, you're going to be broke forever.
As an entrepreneur, having now trained people every single week, over 200,000 of them for six years, you open your mouth and I can tell you don't know what you're doing. You say words like actually, basically, like, you know, and everyone does these words. They play small. When I ask somebody, so let me ask you, what do you do? What do you say?
I'm a top 100 podcaster, and I'm an entrepreneur with an eight-figure production agency and podcast network.
You know what you just did that you don't realize, and it's okay if I coach you? Yeah. You sort of shake your head no. Isn't that funny?
Mm-hmm. I did. I did stutter a little.
You made me nervous because you're the pitch great. You know I'm nervous. Well, here's what most of you guys do. You start going, hi, what do you do? I help so-and-so transform and do this and do that.
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Chapters
7 chapters
1
What common pitching mistakes make entrepreneurs sound uncertain and how can you fix your networking intro?
0:00–4:25
2
How can you build instant credibility and confidence when pitching in seconds?
4:25–24:22
3
How does Forbes use assumptions, avatars and the ‘question flip’ to sell any product?
24:22–50:34
4
How does Forbes turn features into immediate "yes" responses during a pitch?
50:34–52:52
5
What quick credibility line can you use to prove authority without bragging?
52:52–55:31
6
How did Forbes create belief, set consequences, and transform her life in 99 days?
55:31–1:02:28
7
What concrete demonstration and data strategies boost sales and pitching success?
1:02:28–1:42:16
Speakers
2 identifiedMore from Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast
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