How One Book Generated $7 Million for This Business | Entrepreneurship | How We Profit | E5
episode
Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast
1h 17m
2 speakers
8 chapters
transcribed 2 months ago
Transcript
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Transcript generated automatically by AI and may contain errors.
How did Chandler Bolt build a $10 million business?
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What are the misconceptions about making money from books?
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How can authors effectively use SEO for their books?
Get 10% off their four-week AI competency program at experience.mindstone.com slash yap. Quince makes your summer wardrobe feel easier with elevated essentials at radically low prices. Go to quince.com slash profiting for free shipping on your order and 365-day returns. As always, you can find all of our incredible deals in the show notes or at youngandprofiting.com slash deals. The book is not going to make you rich, but publishing a book will.
What strategies does SelfPublishing.com use to generate revenue?
And so use the book to grow your business. This book has brought in roughly $7 million in revenue over the last 12 months for the business. It's how do we use the book to get more leads, more sales, more referrals, and create a revenue engine in the business. Today's guest turned his book into what he calls a $7 million business card. Chandler Bolt is the founder and CEO of SelfPublishing.com.
How can AI be utilized to scale a publishing business?
His company helps aspiring authors write, publish, launch, and market their books. I was snowboarding in Austria on a study abroad that was like my last hurrah. I published the book, realizing that the day I snowboarded, I made 400 bucks from the book. Nice. That showed me that there's something to this whole book thing. Tell us how big selfpublishing.com is. We're doing about 10 million a year. We've done roughly 80 million over the last decade. 100% bootstrapped. I own the whole company.
What are the most profitable book ideas for entrepreneurs?
What do you typically charge a client? Average order value is 10 grand. They could pay anywhere from six on the lowest end to 100K on the highest end. So what's the difference in terms of the services? Yeah, so the lowest end is...
How do books serve as client funnels for businesses?
You said you had employees in the Philippines and then you ended up doing U.S. employees. Why did you make that change? Gosh. What's your advice to listeners tuning in who have their own businesses? They haven't had like an organizational AI revolution within their company. Where should they start? I think if your team is not adopting AI, it's your fault. You've got to hire someone to start building this. You're leaving so much money on the table.
What are the best practices for maximizing ROI from a book?
You got to start by it. Chandler, welcome to Young and Profiting Podcast. Glad to be here. I am pumped for this interview because I feel like so many people want to understand how to make money from books and how self-publishing works. And this is a new series called How We Profit where we basically unpack business models. So first, I want to unpack the business model of your company, selfpublishing.com. And then I want to understand the business model behind authors and how you make money with books. So let's start with selfpublishing.com. What is your company? Who do you serve? And explain it to me like I'm a 12-year-old. So yeah, so we're an online education and service company. We help people write and publish books that grow their impact and their business.
And so our bread and butter is helping people write books that grow their business. We coach them through the process. There's a bunch of services involved. So whereas a traditional publisher takes all the rights and royalties and is super slow and antiquated and boring, we're kind of the best of both worlds for authors. And who is your target customer? Like what is your ideal perfect customer?
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Chapters
8 chapters
1
How did Chandler Bolt build a $10 million business?
0:00–0:27
2
What are the misconceptions about making money from books?
0:27–0:56
3
How can authors effectively use SEO for their books?
0:56–1:25
4
What strategies does SelfPublishing.com use to generate revenue?
1:25–1:49
5
How can AI be utilized to scale a publishing business?
1:49–2:18
6
What are the most profitable book ideas for entrepreneurs?
2:18–2:32
7
How do books serve as client funnels for businesses?
2:32–2:56
8
What are the best practices for maximizing ROI from a book?
2:56–1:17:17
Speakers
2 identifiedMore from Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast
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