Julia Hartz: How to Build, Scale, and Exit a Billion-Dollar Startup From Scratch | Entrepreneurship | E398
episode
Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast
1h 24m
3 speakers
8 chapters
transcribed 4 months ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main topic discussed in this episode?
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What is Julia Hartz's empathy-driven founder mindset?
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How did Julia launch a startup without a business background?
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We were processing more refunds than revenue. Our Tableau dashboards broke because our revenue was negative. 14 years in the making was actually completely gone in 14 days. Wild.
Wild.
What gap did Julia identify when co-founding Eventbrite in 2006?
Julia Hartz is co-founder and former CEO of Eventbrite. She helped turn a bootstrapped idea into a household brand through grit, vision, and relentless execution.
I wasn't thinking that in my life I would be part of starting a company. Certain people come together, call it fate, the universe. Those people may have complimentary skill sets such that they're able to create something magical. Changing the company was a non-negotiable. We couldn't actually keep going. I started with a core question, which was given what we know about this business, what would we do if we could do it all over again?
You said entrepreneurship is like it's kind of in your head. What did you mean by that?
How did Julia lead Eventbrite through crisis and change?
A lot of people feel ownership for a company, no matter what their title is. I realize that now more than ever, while it's incredibly valuable to have a founder running the company, you have to be leveling up every single day.
What is like your top three pieces of advice for entrepreneurs tuning in right now who want to build a company as big as Eventbrite is?
I can't stress enough the importance of
Yeah, fam, what does it take to build a company for 20 years, take it public, watch it nearly disappear overnight, and still come out calling it the honor of your life? Few people can answer that question better than Julia Hartz, the co-founder and former CEO of Eventbrite, the world's largest and most trusted events marketplace. In this episode, we unpack how Julia built Eventbrite from scratch, led it through a crisis, and came out with a deeper understanding of what it really takes to build a company that can evolve beyond you. You'll hear the hard-earned lessons on leadership, culture, resilience, reinvention, and how to make tough decisions when everything is changing fast. If this is your first time here, welcome, and make sure you follow the show and come back every week for more conversations like this.
Julia, welcome to Young and Profiting Podcast.
What factors contributed to the return of live events?
Thank you. I'm excited to be here. I'm so excited for you to be here. I have been a longtime user of Eventbrite and what you've built is just so incredible. So I'm just so excited to pick your brain and learn from you. And my first question is really about your character and like how you see yourself. So you went from working at the Ugly Mug when you were 14 years old to then creating Eventbrite, which you exited, you built into a huge company, sold billions of tickets. What's the through line from the girl who worked at the Ugly Mug at 14 to the woman who is sitting here today?
I think the through line is hard work and an attention to what others need.
How does Julia build a company culture that evolves?
And I'll tell you a quick story that was pretty impactful at the Ugly Mug. So the Ugly Mug was this craft coffee shop that opened in my hometown of Santa Cruz, California. It was sort of the first of its kind. This guy came to town with this really fancy Italian manual espresso machine and a collection of Ugly Mugs. And I was the opening shift on the weekend.
What leadership skills are underrated in today's business landscape?
So 5 a.m. on a Saturday was my gig. And there was a woman who would stand outside, wait for us to open. And she'd come in. She'd be the first to order her coffee. And no matter what I did to try to get her order right, she had a complaint and she was vicious.
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Chapters
8 chapters
1
What is the main topic discussed in this episode?
0:00–0:09
2
What is Julia Hartz's empathy-driven founder mindset?
0:09–0:20
3
How did Julia launch a startup without a business background?
0:20–1:14
4
What gap did Julia identify when co-founding Eventbrite in 2006?
1:14–1:57
5
How did Julia lead Eventbrite through crisis and change?
1:57–3:13
6
What factors contributed to the return of live events?
3:13–3:57
7
How does Julia build a company culture that evolves?
3:57–4:22
8
What leadership skills are underrated in today's business landscape?
4:22–1:24:06
Speakers
3 identifiedMore from Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast
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