Episode 148: The Secret to Super Fandom with Brittany Hodak

Have you ever wondered what turns the audiences of popular music artists, like Taylor Swift, into devoted fans? You don't need to be a pop star to get super fans, and every business owner deserves them.   In this new Your Brilliant Difference™ Podcast episode, I have the pleasure of chatting with Author and Customer Experience Speaker, Brittany Hodak. Together, we expose the secret to creating superfans and how you can generate fandom by communicating your value and Brilliant Difference™.  Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. She has worked with some of the world's biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. She founded and scaled an entertainment startup to eight figures before exiting, and she is the former Chief Experience Officer of Experience.com. Forbes said of her debut book, Creating Superfans, "If you have customers, you need this book. Period."  What to Expect  Why you need to stand out in a commoditized market by connecting with customers on a deeper level.  How to use the SUPER Model (Start With Your Story, Understand Your Customer's Story, Personalize, Exceed Expectations, Repeat) to create superfans.  How to tell your story in a way that resonates with customers and makes them see themselves in it.  Why embracing your unique qualities and sharing your story are essential to attract and serve superfans.  Chapters  00:00 - Introduction and Background  01:00 - Importance of Standing Out  06:28 - The SUPER Model: Start With Your Story  11:03 - The SUPER Model: Exceed Expectations  13:08 - The SUPER Model: Personalize  14:28 - The SUPER Model: Repeat  23:34 - Creating Superfans Like Taylor Swift  28:03 - Living in Alignment With Your Story  34:11 - Final Message  Resources  5 Customer Experience Lessons You Can Learn From The Eras Tour  Super Fans Masterclass  Connect With Brittany Hodak  https://brittanyhodak.com/   @BrittanyHodak on all platforms   Become a Your Brilliant Difference™ Podcast Guest  Do you have a brilliant story to share about your career, business, leadership development, or team building journey? Click the link to fill out a quick form so we can get to know you and collaborate with you on the podcast: https://finka.typeform.com/to/nyRxwCAf  

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