Your Brilliant Difference Podcast with Finka Jerkovic: Personal Branding for Career Advancement
Episodes
Episode 206: Special Announcement from Finka
06 Jun 2025
Contributed by Lukas
I've got an announcement. My third book is in the works, and I've got a solid draft that I can now work with. To get to the next stage of my writing...
Episode 205: The Power of Coaching to Brilliant Differences
23 May 2025
Contributed by Lukas
Struggling to tap into your team's full potential? You know your employees are talented, yet you can't seem to bring the most out of them. Chances are...
Episode 204: 3 Coaching Skills Every Leader Needs—Let's Do LAPs!
15 May 2025
Contributed by Lukas
There are three coaching skills you cannot forgo in your leadership and career, and they are LAP: Listen. Ask questions. Pause. Seems simple...
Episode 203: How to Create a Successful Coaching Session: 5 Things You Need to Do
08 May 2025
Contributed by Lukas
What are the elements of a successful workplace coaching session? What makes an employee eager to grow and change vs. stuck in their ways? I'll answ...
Episode 202: Workplace Coaching vs. Edge Mover's Coaching and Why You Need the Latter
01 May 2025
Contributed by Lukas
Workplace coaching has been used for years to garner performance and results from employees...but it only goes so far. Traditional workplace coaching ...
Episode 201: CHARISMA Framework: How to Establish Executive Charisma
24 Apr 2025
Contributed by Lukas
People with executive presence often have charisma, or executive charisma. What is it and how can you establish yours? First off, charisma is your abi...
Episode 200: Storytelling: Your Executive Presence Secret Weapon
17 Apr 2025
Contributed by Lukas
If you've ever wondered, "How can I have more executive presence?" this episode is for you. Stories have been shared for millennia and are 22x more me...
Episode 199: How to "Own a Room": 3 Executive Presence Primers
10 Apr 2025
Contributed by Lukas
People with executive presence are often told they know how to "own a room," igniting engagement and attention without saying a word. But what does th...
Episode 198: What It Means to Have Executive Presence (+ an Exercise to See Where You're At)
03 Apr 2025
Contributed by Lukas
It's elusive. People often don't know exactly what it is or looks like. Let's change that. Discover exactly what it means to have executive presence, ...
Episode 197: Value-First Centre of Influence Framework: Proven Method to Build Career-Elevating Relationships (Part 4 of Influence Without Authority Series)
27 Mar 2025
Contributed by Lukas
To have influence, you need to tap into the influence of others. You need a centre of influence (COI). Influence is built and nurtured; it's not somet...
Episode 196: 5 Communication Styles in the Workplace — Which Do You Speak? (Part 3 of Influence Without Authority Series)
20 Mar 2025
Contributed by Lukas
Do you know how you think, speak, and make decisions? What about for those you work with? If not, it's no wonder why your brilliant ideas aren't landi...
Episode 195: 3 No-Nonsense Rules for Influencing Executives and Senior Leaders (Part 2 of Influence Without Authority Series)
13 Mar 2025
Contributed by Lukas
If your message isn't sticking, it's because you're not doing these three things. I'll teach you exactly what these rules for influencing executives a...
Episode 194: Why is Influence Important in Leadership? Learn From My Doozies (Part 1 of Influence Without Authority Series)
06 Mar 2025
Contributed by Lukas
You hear it all the time: you need to have influence at work. But why is influence important in leadership and what does it look like done right and w...
Episode 193: 10 Strategies to Approach Change and Master Edge Moves in Your Career (Part 4 of Edge Moves Evolution Series)
27 Feb 2025
Contributed by Lukas
Approaching change and trying something new can be downright scary. But what if it didn't have to be? It seems society has conditioned people to make ...
Episode 192: How to Identify Your Edge Moves (Part 3 of Edge Moves Evolution Series)
20 Feb 2025
Contributed by Lukas
It's time to continue your Edge Moves Evolution journey. Get right to the good stuff at 2:26! Thank you for joining Finka for another week and committ...
Episode 191: 6 Types of Edge Moves (Part 2 of Edge Moves Evolution Series)
13 Feb 2025
Contributed by Lukas
We're back to guide you on your Edge Moves Evolution journey. In episode 190, Finka covered what Edge Moves are, what motivates you to change, what yo...
Episode 190: Edge Moves: A Brilliant Difference Investment Strategy (Part 1 of Edge Moves Evolution Series)
06 Feb 2025
Contributed by Lukas
We talk a lot about Brilliant Differences on the Your Brilliant Difference Podcast. After all, it's in the name. The power of identifying your two wor...
Episode 189: A Manager's Checklist for Moving into Senior Leadership (Part 4 of Leadership Mastery for Managers Series)
30 Jan 2025
Contributed by Lukas
Welcome to the concluding episode of the Leadership Mastery for Managers series on the Your Brilliant Difference Podcast. While it's not detrimental t...
Episode 188: Meaningful Management: How to Lead and Work with Purpose (Part 3 of Leadership Mastery for Managers Series)
23 Jan 2025
Contributed by Lukas
Welcome to another episode of the Your Brilliant Difference Podcast and part 3 of the Leadership Mastery for Managers series. If you haven't already, ...
Episode 187: Manager vs. Leader: These 7 Skills Will Set You Apart (Part 2 of Leadership Mastery for Managers Series)
16 Jan 2025
Contributed by Lukas
Welcome to another episode of the Your Brilliant Difference Podcast and part 2 of the Leadership Mastery for Managers series. If you haven't yet alrea...
Episode 186: 5 Strategies to Design Your Leadership Growth Pathway (Part 1 of Leadership Mastery for Managers Series)
09 Jan 2025
Contributed by Lukas
Welcome back to the Your Brilliant Difference Podcast! While the show paused over the holidays, Finka Jerkovic is back in action with an exciting new ...
Episode 185: End of Year Review: Your Guide to Reflecting and Setting Intentions for 2025
19 Dec 2024
Contributed by Lukas
A whole calendar year is 365 days, about 52 weeks, and 12 months. From a high level, it looks like a whole lot of time, yet at the end of every year I...
Episode 184: Build Your Brand and Credibility with Public Relations: Get the Inside Scoop from PR Pro Abbie Sheridan
12 Dec 2024
Contributed by Lukas
Public relations can be a powerful tool to help you elevate your brand, thought leadership, and credibility. In fact, it has a key similarity to perso...
Episode 183: How to Present Your Authentic, Confident Voice with Julie Johnson
05 Dec 2024
Contributed by Lukas
Whether you're pitching an idea to leadership, leading a meeting, or delivering a keynote at a conference, they're all forms of presenting. Within eac...
Episode 182: Job Transition Plan with Jeff Brown: 3 Strategies to Apply When Interviewing for a New Job
28 Nov 2024
Contributed by Lukas
Many people face the challenge of a job transition, whether it be from a reorganization or their own choice. When it comes your time to move into a ne...
Episode 181: How Managers Can Create Safe, Productive Performance Review Conversations (Backed by Personality Patterns) with Steven Kessler
21 Nov 2024
Contributed by Lukas
'Tis the season for performance reviews. I can picture it from my corporate days, gathering questions and scheduling meetings to have performance disc...
Episode 180: Finding a Balance of Feminine and Masculine Energy at Work
14 Nov 2024
Contributed by Lukas
Regardless of gender, everyone brings a mixture of feminine or masculine energy. Some people lean on one more than the other. Masculine energy is desc...
Episode 179: The Simpatico Communication Method: How to Communicate and Lead with an Aware, Loving Heart with Arnie Buss
07 Nov 2024
Contributed by Lukas
With different personalities, professional and personal backgrounds, and communication preferences, you're bound to experience conflicting conversatio...
Episode 178: 4 Strategies to Advance in Your Career Using Your Brilliant Difference Brand
31 Oct 2024
Contributed by Lukas
For four years, you work through four levels of high school. With each new grade, you get more specific about who you are and what you want to do with...
Episode 177: Top 5 Current Career Barriers and How to Overcome Them
24 Oct 2024
Contributed by Lukas
The workplace is constantly evolving. In 2020, remote work was the norm. Shortly after, hybrid settings took over, and now full-time in-office may be ...
Episode 176: Your Power Unleashed: How to Get Promoted and Noticed with Kisha Wynter
17 Oct 2024
Contributed by Lukas
You have ambitious career goals, and you deserve to achieve them. But let's face it. Getting there and making them happen is easier said than done. Th...
Episode 175: Engineering an Opportunistic and Emotionally Intelligent Workforce with Khristian Jones
10 Oct 2024
Contributed by Lukas
There are two important concepts that make the workplace sphere go round: emotional intelligence (EQ) and giving back to the upcoming generations to e...
Episode 174: Ditch Work Stress for Wellness with Lori Saitz: How to Use Meditation for Decision-Making and Career Advancement
03 Oct 2024
Contributed by Lukas
We live in a world where we're constantly off to the races. Off to the next project. Off to the next meeting. Off to the next social media post. Off t...
Episode 173: From Fired to Fulfilled: How to Embrace Your Authentic Impact with Louise Taylor
26 Sep 2024
Contributed by Lukas
Standing out and embracing your differences isn't easy, but it's one of the most beneficial and fulfilling things that can help you grow personally an...
Episode 172: How to Become a UNICORN Leader with Kristi Straw
19 Sep 2024
Contributed by Lukas
Unicorn isn't just a mythical creature; it's an acronym for the elements of powerful leadership. Picture yourself in a career where you're scared to t...
Episode 171: The ROI of Mentorship with Kellan Brown: How to Build Mentor/Mentee Relationships to Thrive in Your Career
12 Sep 2024
Contributed by Lukas
Teamwork makes the dream work. I know it's an overused saying, but I love it because it's so true. When we open our horizons, especially in our career...
Episode 170: How to Bounce Back From Setbacks with Kerry-Ann Powell
05 Sep 2024
Contributed by Lukas
Have you heard the saying, there are two things you can never escape from in life: death and taxes? Well, there's also something that's inescapable in...
Episode 169: Create a Career by Design, Not Default with Jessica Lackey
29 Aug 2024
Contributed by Lukas
As a corporate professional, no matter the industry, it can be easy to fall into default mode: doing things because they were asked of you or taking n...
Episode 168: "Should I Job Hop?" — Try These 3 Strategies First and Make the Most Out of Your Current Role
22 Aug 2024
Contributed by Lukas
When we don't like something or something isn't serving us, what do we usually do? Get rid of it! But what if that "something" is your job. Should you...
Episode 167: 3 Ways to Stop Self-Limiting Beliefs From Sabotaging Your Success
15 Aug 2024
Contributed by Lukas
You did it. You're committing to making a leap from your comfort zone. You're making an Edge Move! Maybe you're proposing a new project at work or app...
Episode 166: How to Live Out Your Brilliant Difference: 3 Lessons From Simone Biles
08 Aug 2024
Contributed by Lukas
You can gather a lot of inspiration in the world from TV, social media, websites, and articles. The list goes on and on. But recently the Paris 2024 O...
Episode 165: Navigating Productive, Polarizing Conversations with Karen Jones
01 Aug 2024
Contributed by Lukas
Leadership is built on conversations. To move the needle, your voice needs to be heard, as do the voices of your team. But let's face the elephant in ...
Episode 164: Career to Calling: How to Navigate the 2 Stages of Your Career and Exit Fulfilled
25 Jul 2024
Contributed by Lukas
While prepping for an upcoming keynote presentation and reading the book, From Strength to Strength by Arthur C. Brooks, it felt like the perfect time...
Episode 163: Generational Talent: Your Most Valuable Currency with Kate Healy
18 Jul 2024
Contributed by Lukas
It's not news that the workplace is constantly changing: COVID-19 speared hybrid and remote work setups, AI is shifting skillsets and priorities. It's...
Episode 162: Winning at Work with Kisha Wynter
11 Jul 2024
Contributed by Lukas
From imposter syndrome, to comfort zones, to defining your authentic voice and getting people to hear and recognize it, winning at work can be challen...
Episode 161: 3 Elements of High-Performing Team Chemistry
04 Jul 2024
Contributed by Lukas
The most prominent challenge teams and leaders face in today's workplace? Communication. (Listen to the episode to get all the juicy statistics.) Whet...
Episode 160: Edge Moves™: How to Achieve Transformative Performance and Leadership
27 Jun 2024
Contributed by Lukas
I won't sugar coat it: Trying new things can be scary. But as leaders and even employees who want to thrive in roles and present a meaningful impact, ...
Episode 159: Engage Your Engines: 5 Strategies to Get Your Team Invested in Their Roles and Business Mission
20 Jun 2024
Contributed by Lukas
The mid-year slump can be real. Leaders and employees within companies, you may be feeling exhausted from already conquering tons of meetings, complet...
Episode 158: Finding Your Essence with Carina Diamond
13 Jun 2024
Contributed by Lukas
Talent development, attraction, and retention is more important for companies now than ever before. How can you pour into your people to ensure the ne...
Episode 157: Courage, Confidence, Clarity: What Selling From Love® Can Do for You and Your Business
06 Jun 2024
Contributed by Lukas
For episode 157 of the Your Brilliant Difference™ Podcast, I'm doing something I haven't done before. Last Tuesday, I had the honour of spotlighting...
Episode 156: 5 Lessons I Learned in the First Half of 2024—In a Nutshell
30 May 2024
Contributed by Lukas
How are we already embarking on June? Somehow, two business quarters have flown by. If you feel the same way—like with every blink the end of the ye...
Episode 155: Influence Stack Part 2: 5 Elements to Create Resonance with Stakeholders and Clients
23 May 2024
Contributed by Lukas
So, you have a brilliant idea, message, or offer. You're excited to get leadership on the same page as you for an important initiative that can suppor...
Episode 154: Influence Stack Part 1: How to Translate Your Ideas Into Inspiring Change
16 May 2024
Contributed by Lukas
I'm so excited to be diving into a crucial workplace and leadership skill yet again: influence. This skill and topic hold so much weight that I've dec...
Episode 153: Million-Dollar Mindset With Caitlin Bacher
09 May 2024
Contributed by Lukas
Calling all course creators, entrepreneurs, and workshop facilitators — do you know what you need to make your first (or next) million dollars? I...
Episode 152: 3 Things You Can Learn From Athletes to Perform Brilliantly in the Workplace Arena
02 May 2024
Contributed by Lukas
Last week, I went to a horse event in Kentucky with my daughter and some of her friends and their moms in our horse community. And watching the athlet...
Episode 151: Boreout, Burnout, Apathy — Oh My!
25 Apr 2024
Contributed by Lukas
There's a friend (precursor) to burnout that can be even more damaging than burnout... Meet boreout. Boreout is an apathetic state where you feel "...
Episode 150: The Bright Side of Imposter Syndrome
18 Apr 2024
Contributed by Lukas
Historically, imposter syndrome has a bad reputation. It's a state of being anxious and not feeling success internally despite external successful per...
Episode 149: Look Back to Leap Forward: The Benefits of Self-Reflecting at Work
11 Apr 2024
Contributed by Lukas
Last month, I went on a silent retreat. While the moments of silence were uncomfortable at first, how I felt afterward and what I learned were life-ch...
Episode 148: The Secret to Super Fandom with Brittany Hodak
04 Apr 2024
Contributed by Lukas
Have you ever wondered what turns the audiences of popular music artists, like Taylor Swift, into devoted fans? You don't need to be a pop star to get...
Episode 147: Stand Out to Your Ideal Clients Using Your Business' Brilliant Difference™
28 Mar 2024
Contributed by Lukas
Knowing what makes your brand different and how to effectively communicate that will help your brand stand out in a saturated market. But your busines...
Episode 146: 3 Strategies to Help You Address the Crisis in Leadership Confidence
21 Mar 2024
Contributed by Lukas
Did you know that confidence in leadership is at a decade low? Only 40% of organizations believe their leadership is high-quality, meaning a gaping 60...
Episode 145: Your Job Title Doesn't Define Your Leadership — This Does
14 Mar 2024
Contributed by Lukas
The traditional definition of leadership can actually be a doing a disservice to you and your company's growth. Leadership isn't just about guiding pe...
Episode 144: The Transformative Power of Knowing Your Brilliant Difference™ with Ryan Jones
07 Mar 2024
Contributed by Lukas
Welcome to the second episode of the Your Brilliant Difference Podcast! If you have yet to listen to or watch the first episode, I highly recommend yo...
Episode 143: Welcome to the Your Brilliant Difference Podcast
29 Feb 2024
Contributed by Lukas
Things sure do look new around here, don't they? New colours, new logo, and of course, a new podcast title: Your Brilliant Difference Podcast with Fin...
Episode 142: A New Adventure for the Transformational Selling Podcast
20 Feb 2024
Contributed by Lukas
As one door closes, another opens... It's time to share with you the news: this will be the final episode of the Transformational Selling Podcast, as ...
Episode 141: Navigating the Social Media Landscape in 2024 with Lauren Litt
13 Feb 2024
Contributed by Lukas
Social media can be a love or hate marketing channel. With content competition and saturation and endless algorithm updates to stay on top of, you mig...
Episode 140: How to Be a Brilliant Coach
06 Feb 2024
Contributed by Lukas
Welcome to episode 140 of the Transformational Selling™ Podcast: How to Be a Brilliant Coach. This episode concludes the Your Brilliant Coaching™...
Episode 139: Stop Talking, Start Coaching
30 Jan 2024
Contributed by Lukas
Welcome to episode 139 of the Transformational Selling™ Podcast: Stop Talking, Start Coaching. Continuing the Your Brilliant Coaching™ miniserie...
Episode 138: Your Number 1 Leadership Skill
23 Jan 2024
Contributed by Lukas
Welcome to episode 138 of the Transformational Selling™ Podcast. Your Number 1 Leadership Skill starts a new miniseries: Your Brilliant Coaching™...
Episode 137: Make Your 2024 Goals Stick
16 Jan 2024
Contributed by Lukas
Setting goals is one thing, but actually working toward them and bringing them to fruition is another piece of the puzzle. In episode 137, I offer you...
Episode 136: Exploring the 5 Personality Patterns With Steven Kessler
09 Jan 2024
Contributed by Lukas
Have you ever wondered why you reacted and communicated in a certain way during a situation? Maybe you've also questioned the motivations behind emplo...
Episode 135: 5 Numbers to Focus on for Your 2024 Business Plan
04 Jan 2024
Contributed by Lukas
Welcome to episode 135 of the Transformational Selling™ Podcast! As you turn on your computer, sign into all your accounts (try to remember all your...
Episode 134: 7 Lessons Learned in My 2023 Business Year
19 Dec 2023
Contributed by Lukas
Welcome to episode 134 of the Transformational Selling™ Podcast! Year-end episodes always hold a special place in my heart, as they offer me the o...
Episode 133: 7 Tactics to Strengthen Your Leadership with Karan Rhodes
12 Dec 2023
Contributed by Lukas
Welcome to episode 133 of the Transformational Selling Podcast! In this episode, author, founder, and leadership strategist, Karan Rhodes, joins me to...
Episode 132: 3 Strategies to Help You Become More Visible
05 Dec 2023
Contributed by Lukas
Welcome to episode 132 of the Transformational Selling™ Podcast! This episode concludes the Signature Sales Style series and provides you with thr...
Episode 131: The Most Powerful Communication Skill You Need in Your Sales Toolkit
28 Nov 2023
Contributed by Lukas
Welcome to episode 131 of the Transformational Selling™ Podcast! We're continuing the Signature Sales Style series by focusing on the most importa...
Episode 130: How to Discern and Step Into Your Signature Sales Style
18 Nov 2023
Contributed by Lukas
Welcome to episode 130 of the Transformational Selling™ Podcast! In episode 129, you learned how to build a word bank (value stack) to brainstorm ...
Episode 129: What is Your Value Stack?
11 Nov 2023
Contributed by Lukas
Welcome to episode 129 of the Transformational Selling™ Podcast! This episode is the third segment of the Signature Sales Style series and focuses...
Episode 128: How to Give Your Most in a World Where Clients Want More
31 Oct 2023
Contributed by Lukas
Welcome to episode 128 of the Transformational Selling™ Podcast! This episode is the second segment of the Signature Sales Style series, and it's ...
Episode 127: What is Your Signature Sales Style?
24 Oct 2023
Contributed by Lukas
Welcome to episode 127 of the Transformational Selling™ Podcast! This episode holds a special place in my heart because it kickstarts a new series...
Episode 126: Influence Amplifiers Part 2
17 Oct 2023
Contributed by Lukas
Welcome to episode 126 of the Transformational Selling™ Podcast! In last week's episode, I outlined the first two influence amplifiers, the Know, ...
Episode 125: Influence Amplifiers Part 1
10 Oct 2023
Contributed by Lukas
Welcome to episode 125 of the Transformational Selling™ Podcast! Do you want to communicate with confidence, connect with your clients and colleague...
Episode 124: How to Increase Your Influence Presence
03 Oct 2023
Contributed by Lukas
Welcome to episode 124 of the Transformational Selling™ Podcast! This podcast episode will teach you how to strengthen your influence presence. Did ...
Episode 123: Top 5 Challenges You Face When Influencing
26 Sep 2023
Contributed by Lukas
Welcome to episode 123 of the Transformational Selling™ Podcast! This podcast episode leads the production of a new series: Amplify Your Influence. ...
Episode 122: 5 Tips to Hit Your Q4 Sales Goal
19 Sep 2023
Contributed by Lukas
Welcome to episode 122 of the Transformational Selling™ Podcast! If you're short of hitting your Q4 sales goal and want to give your all to your bus...
Episode 121: Referrals Make Your Business Go Round with Stacey Brown Randall
12 Sep 2023
Contributed by Lukas
Welcome to episode 121 of the Transformational Selling™ Podcast! Joining me in this episode is the creator of Building a Referable Business™, Stac...
Episode 120: Ending 2023 on a High Note
05 Sep 2023
Contributed by Lukas
Welcome to episode 120 of the Transformational Selling™ Podcast! In this episode, I get real about the thoughts and feelings you may be experiencing...
Episode 119: The Special Sauce of Marketing & Sales with Lisa Larter
29 Aug 2023
Contributed by Lukas
Welcome to episode 119 of the Transformational Selling™ Podcast! In this episode, business strategist, digital marketing expert, author, speaker, an...
Episode 118: Harvesting the Fruits of Your Sales Labour
22 Aug 2023
Contributed by Lukas
Welcome to episode 118 of the Transformational Selling™ Podcast! This episode is a continuation of Episode 117: How to Make Your Sales Proposal Suc...
Episode 117: How to Make Your Sales Proposal Success Rate Flourish
15 Aug 2023
Contributed by Lukas
Welcome to episode 117 of the Transformational Selling™ Podcast! In this episode, I cover three steps to grow your sales garden that will have you c...
Episode 116: Transformational Selling Proposal Framework
08 Aug 2023
Contributed by Lukas
Welcome to episode 116 of the Transformational Selling™ Podcast! In this episode, I uncover six important steps to follow to take your sales proposa...
Episode 115: The 4 Horsemen to Sales Proposals
01 Aug 2023
Contributed by Lukas
Welcome to episode 115 of the Transformational Selling Podcast! In this episode, I'm going to discuss the four horsemen of sales proposals that may be...
Episode 114: The Right Mindset for Successful Sales Proposals
25 Jul 2023
Contributed by Lukas
Welcome to episode 114 of the Transformational Selling Podcast! In this episode, I'm going to discuss the four key mindset elements that will help you...
Episode 113: 5 Problems With Sales Proposal Presentations
18 Jul 2023
Contributed by Lukas
Welcome to episode 113 of the Transformational Selling Podcast! In this episode, we're going to dive into the top five sales proposal problems and wha...
Episode 112: Sales Proposal Do's and Don'ts
11 Jul 2023
Contributed by Lukas
Welcome to episoden112 of the Transformational Selling podcast! In this episode we're going to talk about the transformational sales proposal which ...
Episode 111: How to React and Adapt to "No" with Andrea Waltz
14 Jun 2023
Contributed by Lukas
Welcome to episode 111 of the Transformational Selling Podcast! In this episode, best-selling Co-Author, Andrea Waltz, joins me to discuss the themes ...
Episode 110: Driving Meaningful Engagement with Julie Littlechild
06 Jun 2023
Contributed by Lukas
Welcome to episode 110 of the Transformational Selling podcast! In this episode I have Founder & CEO Julie Littlechild joining me. Julie is a recogniz...
Episode 109: When you do everything right, and things still go wrong
30 May 2023
Contributed by Lukas
Welcome to the Transformational Selling podcast! This podcast episode tells the story of Nora, who took on a new role as the VP of Sales for a learn...
Episode 108: Maybe your role is to bring more balance?
23 May 2023
Contributed by Lukas
Welcome to the Transformational Selling podcast! In this episode I reflect on my experience in a company that claimed to prioritize the human touch ...
Episode 107: How to get consistent sales results
16 May 2023
Contributed by Lukas
Welcome to the Transformational Selling podcast! Over the coming episodes I'm going to give you an overview of my new book Transformational Selling:...