Your Brilliant Difference Podcast with Finka Jerkovic: Personal Branding for Career Advancement
Episode 172: How to Become a UNICORN Leader with Kristi Straw
19 Sep 2024
Unicorn isn't just a mythical creature; it's an acronym for the elements of powerful leadership. Picture yourself in a career where you're scared to try new things, but you do them anyway. Imagine having the confidence to bet on yourself to take you to new milestones and meaningful impacts. Envision purposeful work where you get to practice empathy and show up as your authentic self. You can do all of this and more with UNICORN leadership. Meet the creator of this term, Founder of Lighthouse Leadership Consultants, and author of UNICORN Leader, Kristi Straw. She's a strategist by mind, a rebel by heart, and a UNICORN by spirit. Known for blending compassion with audacity, Kristi doesn't just walk the talk; she dances it, leading change with a flair that's as bold and brazen as her leadership style. Hold onto your seats, because with Kristi at the helm, you're in for a whirlwind journey of transformation, disruption, and outright leadership revolution! Yes, being a unicorn is about standing out, but in Kristi's vision, it's an acronym for 6 elements of leadership that can help you show up more boldly in your career. Find out what they are and how you can use them by tuning into this Your Brilliant Difference Podcast episode. Here's What We'll Be Talking About Today: 03:59 — The Essence of a Unicorn Leader 08:57 — Elements of Unicorn Leadership 14:12 — Navigating Career Transitions 19:00 — The Impact Legacy Lab 23:01 — UNICORN Leader Book Recommendation 26:59 — The Power of Personal Branding Mentioned Resources: UNICORN Leader: Driving Innovation and Influence in the Modern Workplace by Kristi Straw Unicorn Leader Impact Assessment Untamed by Glennon Doyle Wherever You Go, There You Are by Jon Kabat-Zinn PhD Connect With Kristi Straw Kristi Straw on LinkedIn Register for Personal Branding Keynote In this Keynote presentation, Finka Jerkovic will teach you exactly how to use the Your Brilliant Difference Method to uncover your personal brand, so you can understand how you're uniquely wired to add value to the workplace, helping you stand out and get noticed. REGISTER HERE. Become the Next Your Brilliant Difference™ Podcast Guest Have a brilliant story you want to share that surrounds leadership, team building, communication skills, or leaning on your brilliance and strengths to drive meaningful results? Click HERE to fill out the application form, and our team will be in touch!
No persons identified in this episode.
This episode hasn't been transcribed yet
Help us prioritize this episode for transcription by upvoting it.
Popular episodes get transcribed faster
Other recent transcribed episodes
Transcribed and ready to explore now
SpaceX Said to Pursue 2026 IPO
10 Dec 2025
Bloomberg Tech
Don’t Call It a Comeback
10 Dec 2025
Motley Fool Money
Japan Claims AGI, Pentagon Adopts Gemini, and MIT Designs New Medicines
10 Dec 2025
The Daily AI Show
Eric Larsen on the emergence and potential of AI in healthcare
10 Dec 2025
McKinsey on Healthcare
What it will take for AI to scale (energy, compute, talent)
10 Dec 2025
Azeem Azhar's Exponential View
Reducing Burnout and Boosting Revenue in ASCs
10 Dec 2025
Becker’s Healthcare -- Spine and Orthopedic Podcast