Your Brilliant Difference Podcast with Finka Jerkovic: Personal Branding for Career Advancement
Episode 200: Storytelling: Your Executive Presence Secret Weapon
17 Apr 2025
If you've ever wondered, "How can I have more executive presence?" this episode is for you. Stories have been shared for millennia and are 22x more memorable than facts, yet corporate professionals and employees give it a middle-of-the-pack priority, even though it's a critical key to boosting their executive presence and leadership at work. The priority revelation is based on data from my Career Advancement Forecast (give it a read if you haven't yet). So, I'm taking storytelling—what's seen as an underrated, nice-to-have skill—from the middle and spotlighting it at the top because you cannot have executive presence and grow in your career and leadership if you don't tell stories. They connect. They engage. They influence. They persuade. Today, you'll learn how to become a master storyteller by: Understanding why storytelling makes all the difference in your career and impact. Leveraging 4 types of stories you need to have in your executive presence, workplace arsenal. Knowing what makes a captivating story. Listening to how one of my clients told a story in a presentation and received critical career feedback of: "must be promoted." This is just the beginning of your executive presence, storytelling journey. Uncover your story today and start connecting and influencing important stakeholders and situations. Leadership Development Audit Apply Now Executive Presence Self-Assessment Download Now Like What You Listen To? Share the episode and show with a fellow colleague and podcast listener! Leave a rating and review. Your feedback is valuable. Related Episodes What It Means to Have Executive Presence (+ an Exercise to See Where You're At) How to "Own a Room": 3 Executive Presence Primers Need More Career Direction and Clarity? Connect with Finka on LinkedIn Interested in Working with Finka on Your Company's Leadership Skill Development? Book a Call
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