Your Brilliant Difference Podcast with Finka Jerkovic: Personal Branding for Career Advancement
Episode 30: Tame your Inner Critic with Tara-Nicholle Kirke
15 Jun 2021
"You're your own biggest critic" is a maxim we're all familiar with, but the real question is why. Or more importantly how, do we overcome these negative thoughts and patterns? In my book, Sell From Love, I talk about fear and how universal these feelings can be. The reason we sell from fear goes hand in hand with the reasons we keep ourselves down with that inner critic voice: self-preservation and protection. My guest today Tara-Nicholle Kirke, is a globally-recognized transformation expert, Master Coach and spiritual strategist known as The Inner Critic Coach™. A recovering attorney and the former CMO of MyFitnessPal, Tara wrote the authoritative book on transformational business. It's called The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier and Wiser. As the Founder and CEO of SoulTour's School of Spiritual Strategy, Tara teaches smart, successful people how to stop hiding their light and holding themselves back so their lives and businesses can finally take off. On this episode we discuss: Transformational Consumer: This is the topic of Tara's book and an important lesson if you want to Sell From Love. Tara teaches us the questions businesses should be trying to answer, and what marketing strategies never work. Engaging Your Customers: We live in a content-driven era that can quickly overwhelm people and lead to disengagement. Tara outlines intentional marketing and shares her strategies for breaking through in a noisy world. Inner Critic: We define what exactly your "inner critic" is and give some practical tips for overcoming our own negative self-talk. Tara helps us re-frame the scary parts of selling and we get to the root of these fears. I can't wait for you to listen in and to learn to overcome your inner critic as Tara-Nicolle Kirke shows us her way. PS: If you loved this episode, please head on over to your podcast app to rate and give us a review. We need your help in sharing the Sell From Love message with others. Finka and the SFL podcast team appreciate you for listening and spreading the word.
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