Your Digital Marketing Coach with Neal Schaffer
How to Create Your Own Instagram Followers Policy to Increase Your Community and Gain More Engagement
19 Oct 2018
On this podcast I first compare the concept of an Instagram follower policy with that of other social networks and then focus on detailing my experience on Instagram to help you create a policy that will help you grow both Instagram followers and engagement.Key Highlights[03:36] Why I Spend A Lot of Time On Instagram[04:37] Following Policy[06:42] Understanding Limitations[09:22] Why You Should Prune Your Connection[18:32] Instagram Limitation[19:54] What Fuels The Influencer Marketing Industry[22:43] Another Reason Why You Should Reduce Irrelevant Followers[23:58] The Golden Sign of Fake Influence[29:00] The 1,500 RuleNotable QuotesI like to say no one has a monopoly on ideas. No one has a monopoly on storytelling.At the end of the day. You need to have your own policies. as to how you want to use I mean, it obviously you need to have your own strategy as to how you want to use Instagram, is it going to be for personal for business for both? But you need to have a policy as to who you're going to follow.If no one engages with that content, boom, no one else is going to be able to see that content. And that's why having, you know, quantity is important. But the quality is even more important, because the quality of the relevance in your connections is not there, right? Your content is not going to be seen by anybody, it's going to be seen, first of all, by irrelevant people. I think it's important to also show people that follow you that if they're real and relevant, you're going to follow them back, because it's social media. One way of building out a community is through social signals is tapping people on the shoulder. And one of the tactics that you use for that, in addition to commenting and liking and you know, the different ways you can engage with people is definitely following them.I, for someone that's investing on a daily basis, investing time in a platform, I want to engage with other people on Instagram that are equally invested in the platform as I am right. I want to know that they're publishing on a regular basis, they're engaging on a regular basis. So this is one way in which we begin to look at the importance of not only the follower following ratio, but also this average engagement rate. Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com
No persons identified in this episode.
This episode hasn't been transcribed yet
Help us prioritize this episode for transcription by upvoting it.
Popular episodes get transcribed faster
Other recent transcribed episodes
Transcribed and ready to explore now
#2425 - Ethan Hawke
11 Dec 2025
The Joe Rogan Experience
SpaceX Said to Pursue 2026 IPO
10 Dec 2025
Bloomberg Tech
Don’t Call It a Comeback
10 Dec 2025
Motley Fool Money
Japan Claims AGI, Pentagon Adopts Gemini, and MIT Designs New Medicines
10 Dec 2025
The Daily AI Show
Eric Larsen on the emergence and potential of AI in healthcare
10 Dec 2025
McKinsey on Healthcare
What it will take for AI to scale (energy, compute, talent)
10 Dec 2025
Azeem Azhar's Exponential View