Your Digital Marketing Coach with Neal Schaffer
Episodes
AI Slop and the Long-Long-Tail: Your Biggest Missed Opportunity
08 Dec 2025
Contributed by Lukas
Most marketers and creators agree on one thing: “AI slop” is bad for the internet. From hallucinated facts to soulless clickbait, low‑quality AI...
The Storytelling Framework Your Digital Marketing Is Missing (And How to Fix It)
04 Dec 2025
Contributed by Lukas
Most marketers and experts don’t have a conversion problem—they have a messaging problem. Their websites, emails, and content are packed with fact...
Ranking in ChatGPT & AI Overviews: The Ultimate AEO vs. GEO Guide
01 Dec 2025
Contributed by Lukas
Is your business ready for a world where 50% of search queries involve AI?The digital landscape is shifting fast. We are moving from a world of tradit...
AI Small Wins: How to Track Your Time and Automate What You Hate (Without Breaking the Bank)
29 Sep 2025
Contributed by Lukas
Are you a small business owner feeling overwhelmed by AI? You're not alone. While enterprise companies throw massive budgets at custom AI solutio...
The ChatGPT Context Revolution - How My Students Created Killer Content from Scratch in 30 Minutes
25 Sep 2025
Contributed by Lukas
Most entrepreneurs are obsessing over the perfect AI prompt when they should be building systems instead. In this episode, I share the game-changing f...
Stop Posting Daily: The 4-Post Social Media Strategy That Generates More Leads in Less Time
22 Sep 2025
Contributed by Lukas
Are you stuck on the social media hamster wheel? Most entrepreneurs feel the pressure to post constantly, chase trending audio, and "feed the alg...
Why 90% of Marketers Fail on YouTube (And How to Fix It)
19 Sep 2025
Contributed by Lukas
Most marketers treat YouTube like Facebook or LinkedIn - posting content and hoping to drive traffic back to their website. This approach fails becaus...
How Derek Hales Replaced His Agency Salary in 2 Months Testing Mattresses
16 Sep 2025
Contributed by Lukas
Ever wonder how someone goes from frustrated agency employee to building a trusted content empire? Derek from NapLab shares his remarkable journey of ...
I Just Solved Marketing's Biggest Time-Waster (12 Curated Marketing Agency Directories)
04 Sep 2025
Contributed by Lukas
Tired of spending hours researching agencies only to end up more confused than when you started? In this episode, I reveal my solution to one of marke...
Why CMOs Are Being Replaced by Chief Revenue Officers (And How Marketers Can Survive)
01 Sep 2025
Contributed by Lukas
Sales and marketing teams at war? You're not alone. While most companies treat these as separate functions fighting for resources, the winning bu...
The $0 Content Strategy That Generated 2.5 Million Reach (Employee Creator Secrets)
28 Aug 2025
Contributed by Lukas
Struggling to compete with content creators for attention on social media? What if I told you that one innovative company decided to turn their entire...
How $25 Cookies Generated $200 Million in Sales (Gift-Based Marketing Strategy)
25 Aug 2025
Contributed by Lukas
Tired of cold emails that get ignored? What if I told you that sending gourmet cookies could be more effective than your entire digital marketing budg...
The ASKNEAL™ Framework: 7 Steps to Make AI Sound Like YOU (Not a Robot)
21 Aug 2025
Contributed by Lukas
Are you getting generic, robotic outputs from ChatGPT that sound like everyone else's AI-generated content? You're not alone—and you'...
How Entrepreneurs Can Use AI Without Losing Their Brand’s Voice
16 Jul 2025
Contributed by Lukas
In today’s show, we’re going deep into one of the hottest topics for any entrepreneur right now: how to really use AI to grow your brand and busin...
Organize, Follow Up, Grow: A New Digital Marketing Mindset
09 Jul 2025
Contributed by Lukas
Today we’re going to talk about something that can change the way you grow your brand — how you follow up. So many people focus on getting new fo...
SEO Isn’t Dead: How AI Is Rewriting the Rules
02 Jul 2025
Contributed by Lukas
In this episode, I’m bringing you an eye-opening conversation with Bruce Clay, the man many call the Father of SEO. We explore how search engine op...
AI Killed the Click: The Marketing Shift You Can’t Ignore
25 Jun 2025
Contributed by Lukas
Welcome to a very important episode of the Your Digital Marketing Coach podcast. Today I’m diving deep into one of the biggest changes happening in ...
From Views to Leads: YouTube for Serious Marketers
18 Jun 2025
Contributed by Lukas
In this episode of the Your Digital Marketing Coach podcast, we’re taking a deep dive into a platform that’s often overlooked in digital marketing...
The Repurposing Playbook: 5 Anchor Formats That Fuel 50+ Pieces of Content
11 Jun 2025
Contributed by Lukas
If you’re creating content without repurposing it, you’re leaving value — and reach — on the table. In this episode, I break down my complete ...
The Mobile-First Marketing Mindset: Are You There Yet?
06 Jun 2025
Contributed by Lukas
In this episode, I sit down with Dr. Mary Beth McCabe, a university professor and co-author of one of the most widely used mobile marketing textbooks ...
Is Your Social Media Dashboard Holding You Back? Here’s What I Found
03 Jun 2025
Contributed by Lukas
In today's episode of the Your Digital Marketing Coach podcast, I’m diving into something most people take for granted—the social media dashb...
Stop Losing Leads: Fix Your Website with Better Analytics
21 May 2025
Contributed by Lukas
Your website is your digital storefront — so are you tracking the right things to make sure it's actually working for your business? In this e...
Delegation 2.0: Scaling Content Creation with Generative AI + Freelancers for <$1K a Month
14 May 2025
Contributed by Lukas
If you're struggling to create enough content to grow your business, you're not alone. Even after years of podcasting and blogging, I still ...
The Three Things Your Website Needs to Actually Work
08 May 2025
Contributed by Lukas
In this episode of the Your Digital Marketing Coach podcast, I’m joined by James Hipkin, author of Journey to Success: Digital Marketing for Small B...
Beat the AI Box: SEO Strategies for the New Google Results
05 May 2025
Contributed by Lukas
In this episode of the Your Digital Marketing Coach podcast, I’m diving into one of the biggest changes to how we show up in Google search results—...
Make ChatGPT Your CMO: The Smartest AI Strategy You’re Not Using
24 Apr 2025
Contributed by Lukas
In today’s episode, we’re diving deep into a fresh way to look at AI—one that goes beyond writing content or summarizing documents. My guest, St...
Monetizing Your Personal Brand in the Post-AI Era: Advanced Strategies for Modern Creators
16 Apr 2025
Contributed by Lukas
Monetizing your personal brand isn't just about brand deals anymore. With AI, content creators, entrepreneurs, and influencers now have powerful ...
How a Podcast Funnel Built a Real Estate Brand from the Ground Up
09 Apr 2025
Contributed by Lukas
In this episode I talk with David Sidoni, the founder of HowToBuyAHome.com. David took his passion for educating first-time homebuyers and turned it i...
Double Down or Ditch It: The Power of a Quarterly Audit
01 Apr 2025
Contributed by Lukas
Are you spending time on the right things in your marketing? Or just doing more for the sake of it? In this episode, I’ll walk you through the simpl...
The Power of Storytelling in Digital Marketing: Building Your Brand with Purposeful Stories
27 Mar 2025
Contributed by Lukas
In today's digital world, where AI can write a blog post in seconds and content is everywhere, the one thing that still sets you apart is your ab...
The Secret Power of LinkedIn Newsletters (And How to Use Them)
24 Mar 2025
Contributed by Lukas
In this episode of the Your Digital Marketing Coach podcast, I dive into a surprisingly powerful but underused tool: LinkedIn newsletters. As more peo...
The 5-Step Digital Marketing Success Plan with Corey Morris
17 Mar 2025
Contributed by Lukas
Digital marketing is constantly changing, but one thing remains the same: success requires more than just chasing the latest trends. In this episode, ...
Influencer Marketing in 2025: What’s Working Now?
14 Mar 2025
Contributed by Lukas
Influencer marketing is no longer about just finding someone with a big following and paying them to promote your brand. It’s about building trust, ...
Marketing with Meaning: How to Build a Purpose-Driven Brand
10 Mar 2025
Contributed by Lukas
Marketing isn't just about selling—it’s about purpose, meaning, and engagement. In this episode, I sit down with Minter Dial to explore how b...
The Death of Traditional Social Media Marketing (And What Comes Next)
07 Mar 2025
Contributed by Lukas
Social media has changed, and if you're still using it like a business instead of a content creator, you're falling behind. The truth is, al...
Beyond the Numbers: How to Unlock Marketing Insights That Drive Action
04 Mar 2025
Contributed by Lukas
Data is everywhere in digital marketing, but are you truly using it to your advantage? In this episode of the Your Digital Marketing Coach podcast, I ...
The LinkedIn Growth Hack No One Is Talking About (Yet!)
28 Feb 2025
Contributed by Lukas
If you're trying to grow your business on LinkedIn but struggling to get traction, you’re not alone. What if I told you that LinkedIn content ...
Brand Building is Not a Luxury—It’s a Growth Strategy
25 Feb 2025
Contributed by Lukas
Brand awareness isn’t just for big companies with deep pockets—it’s a critical part of growing any business, including startups and small busine...
From Digital First to AI First
20 Feb 2025
Contributed by Lukas
This episode explores the imperative shift from a digital-first mindset to an AI-first approach in marketing, emphasizing how to incorporate AI into i...
Is AI Content Hurting Your Google Rankings? Insights from Originality.ai’s Jon Gillham
18 Feb 2025
Contributed by Lukas
This episode dives into the pressing issue of AI's role in content marketing and its implications for search engine rankings. We discuss the risk...
400 Episodes, 7 Themes: The Digital Marketing Playbook for the Future
15 Feb 2025
Contributed by Lukas
This 400th episode of this podcast revolves around insights into 7 pivotal digital marketing themes that have emerged from the top 25 episodes of my r...
The Digital Marketing Success Cycle: A Smarter Way for Small Businesses to Grow with Dave Charest
11 Feb 2025
Contributed by Lukas
Unlock the secrets of successful small business marketing with insights from Dave Charest, director of Small Business Success at Constant Contact. Dis...
The Truth About Marketing Agencies: Why a Fractional CMO is Your Best Investment
06 Feb 2025
Contributed by Lukas
Marketing is essential to growing your business, but hiring the right support can be confusing. Should you work with a marketing agency, bring in a co...
Why PR Still Matters in Digital Marketing (and How to Use It Effectively)
03 Feb 2025
Contributed by Lukas
Elevate your marketing strategy by understanding the transformative power of public relations. Michelle Garrett shares expert insights on integrating ...
Twitter is No Longer Social Media—What It Means for Your Brand
30 Jan 2025
Contributed by Lukas
Twitter has always been a major player in social media, driving traffic and engagement for businesses. But things, as you well know, have changed. In ...
From Idea to Exit: Building an E-Commerce Empire with Neil Twa
27 Jan 2025
Contributed by Lukas
In today’s episode, we’re diving into the exciting world of e-commerce with Neil Twa, co-author of Almost Automated Income with FBA. Neil has spen...
Mastering Startup Marketing: Tips for Scaling on a Budget
23 Jan 2025
Contributed by Lukas
Navigating the complex landscape of startup marketing presents unique challenges, from building brand awareness to defining audience and managing budg...
Revolutionizing Influencer Marketing with AI: Insights from Alexander Frolov, CEO of Hype Auditor
21 Jan 2025
Contributed by Lukas
AI is redefining influencer marketing by enabling brands to identify the right influencers with unparalleled precision. In this episode, we discussed ...
The Key to Becoming More Discoverable in 2025
07 Jan 2025
Contributed by Lukas
This episode explores effective strategies for improving discoverability in 2025, emphasizing the importance of adapting to video content and content ...
Unlocking Counterintuitive Marketing Strategies with Nancy Harhut: Revolutionizing Marketing through Behavioral Science
03 Jan 2025
Contributed by Lukas
What if embracing the imperfections in your brand could make it more appealing? Nancy Harhut, a leading expert in behavioral science and author of Usi...
2025: The Year of the Democratization of Discoverability
01 Jan 2025
Contributed by Lukas
Unlock the future of digital marketing with me as I guide you through the transformative concept of the democratization of discoverability. Ever wonde...
The One Skill Every Marketer Needs (But Most Are Doing Wrong)
20 Dec 2024
Contributed by Lukas
Networking, connections, and relationships—these are the lifeblood of professional success. Yet, in a world dominated by numbers and KPIs, it’s ea...
10 Things Marketers Can Learn from Authors [My Author Nation Recap]
07 Dec 2024
Contributed by Lukas
I recently attended Author Nation, the premier conference for self-published authors in Las Vegas. While it might seem like fiction authors and digita...
The Power of Clear Communication in Digital Marketing with Ben Guttmann
07 Nov 2024
Contributed by Lukas
Unlock the secrets to mastering clear communication in digital marketing with insights from my guest, Ben Gutmann, a former marketing agency owner and...
Treat LinkedIn Like Instagram and Watch Your Visibility Soar
04 Nov 2024
Contributed by Lukas
Think LinkedIn is just a network of stiff profiles? Think again!Treat it like a professional Instagram to boost your visibility.Visual content is king...
The Intersection of Marketing and Customer Experience: A Conversation with Dan Gingiss
30 Oct 2024
Contributed by Lukas
Unlock the potential of your business as we unveil the secrets to customer experience marketing with insights from expert Dan Gingiss. Imagine transfo...
From Google to AI: Evolving Your SEO Tactics for Maximum Visibility
22 Oct 2024
Contributed by Lukas
SEO. You might think you know everything about search engine optimization, but AI is changing the game more rapidly than ever. The new search landscap...
Boost Your Online Visibility with Google Knowledge Panels and Social Media Signals with Dennis Yu
04 Oct 2024
Contributed by Lukas
Unlock the secrets to boosting your online visibility and making your brand irresistible with Google Knowledge Panels. I sat down with digital marketi...
AI is About Innovating Your Approach, Not Prompt Engineering
01 Oct 2024
Contributed by Lukas
A lot is being said about how to best use AI in your marketing, but there is one thing that needs to be said:ChatGPT is all about democratizing the us...
Mastering Personality-Led Growth: Andy Lambert on Customer Understanding and Brand Building
27 Sep 2024
Contributed by Lukas
Today we dive deep into the world of personality-led growth and brand building with our special guest, Andy Lambert, co-founder of ContentCal and Seni...
It's Time to Ditch Your Social Media Scheduler
24 Sep 2024
Contributed by Lukas
Can rethinking your approach to social media scheduling drastically improve your engagement? Find out as I challenge the conventional reliance on sch...
Understanding the Rise and Benefits of Fractional CMOs with John Jantsch
20 Sep 2024
Contributed by Lukas
Today I have a fascinating discussion lined up for you as I sit down with marketing expert and founder of Duct Tape Marketing, John Jantsch, to unpack...
Introducing Maximizing LinkedIn for Business Growth
18 Sep 2024
Contributed by Lukas
In this episode we are diving into the secrets of maximizing LinkedIn for business growth. I introduces my new book, Maximizing LinkedIn for Business ...
The New Rules of (TikTok) Influencer Marketing with Kumospace's Drew Moffitt
03 Sep 2024
Contributed by Lukas
Unlock the secrets to mastering influencer marketing on TikTok with insights from Drew Moffitt, head of marketing at Kumospace. Discover how performan...
Digital Marketing Blueprint for Online Entrepreneurs
30 Aug 2024
Contributed by Lukas
Today's episode dives deep into the realm of digital entrepreneurship and offers invaluable digital marketing advice for all digital entrepreneur...
Leveraging Digital Marketing for Nonprofits: Insights from Nicholas Bruneau
23 Aug 2024
Contributed by Lukas
In today's episode I sit down with Nicholas Bruneau, a seasoned communications consultant and author of Engage with Impact, to discuss the transf...
Instagram's Top Tips Shared During My Call with Them
12 Aug 2024
Contributed by Lukas
Curious about optimizing your Instagram game? You'll love the insights I gained straight from an Instagram representative on maximizing growth an...
Master Delegation and Outsourcing for Marketing and Business Growth with Dave Kerpen
01 Aug 2024
Contributed by Lukas
Are you struggling with delegation, holding yourself back from achieving peak success in your marketing and business ventures? In this episode of the ...
My Introduction to Digital Threads: A New Playbook for Marketing Success
26 Jul 2024
Contributed by Lukas
Ever wondered how to master digital-first marketing? Join me as we explore the transformative world of digital marketing in my latest episode! This we...
Unlocking Business Potential with Ecosystem-Led Growth: Insights from Bob Moore of Crossbeam
12 Jul 2024
Contributed by Lukas
Unlock the full potential of your business with ecosystem-led growth strategies, as we explore the transformative power of partnerships and secure dat...
Why I'm Launching Digital Threads on Kickstarter Before Amazon
08 Jul 2024
Contributed by Lukas
On today's episode, I'm excited to announce my bold new venture: the release of my 5th book, "Digital Threads." Inspired by Albert...
Navigating the Web: A Visually Impaired Creator's Insights into Digital Inclusivity
01 Jul 2024
Contributed by Lukas
Meet Mellissa Green, also known as "Uniquely Abled," whose journey into content creation was fueled by her passion for podcasts and the need...
My Verdict on 10 Popular Shortform Video Editing Tools
25 Jun 2024
Contributed by Lukas
Are you ready to unlock the secrets of creating short-form videos that captivate and engage? Today's episode is dedicated to the game-changing wo...
Boost Your DTC Marketing with SEO & CRO: Expert Strategies from Andrew Maff
19 Jun 2024
Contributed by Lukas
Unlock new revenue streams and elevate your digital marketing game with my latest episode on direct-to-consumer (DTC) strategies. Promising to boost y...
21 Ways I Use ChatGPT
13 Jun 2024
Contributed by Lukas
Have you ever wondered how AI could revolutionize your marketing game? From my hands-on experiences with ChatGPT, discover how I turned 21 conversatio...
Modern Marketing Mastery: Insights on Content Strategy with Robert Rose
07 Jun 2024
Contributed by Lukas
Unlock the secrets to mastering digital marketing in my latest episode featuring an interview with the legendary Robert Rose. Robert is the guru on al...
It's Time to Make the AI Shift
21 May 2024
Contributed by Lukas
AI. It's not just a buzzword, it's a game-changer. But are you leveraging its full potential in your marketing strategy, or are you still ju...
The Art of Customer-Centric Marketing: Learning from Expert Debbie Levitt
15 May 2024
Contributed by Lukas
Step into the future of digital marketing where customers reign supreme, and their journey is the map to your success. Join me as I unpack the power a...
11 Essential Takeaways from the Content Entrepreneur Expo
09 May 2024
Contributed by Lukas
Embark on a journey through the bustling hub of the Content Entrepreneur Expo with me, as I peel back the curtain on the latest in digital marketing w...
Unlocking the Power of Creator Partnerships: Interview with Impact CEO David Yovanno
30 Apr 2024
Contributed by Lukas
Unlock the full potential of your digital marketing strategy as I team up with Impact CEO David Yovanno to delve into the captivating world of creator...
Staying Ahead in Digital Marketing: When and How to Pivot Your Approach
24 Apr 2024
Contributed by Lukas
In today's episode, we're diving deep into the realm of pivots in digital marketing. From shifts in SEO practices to leveraging the latest i...
Marketing Automation Simplified: How to Level Up Your Digital Business
19 Mar 2024
Contributed by Lukas
Welcome to another enlightening episode of Your Digital Marketing Coach. I'm your host, Neal Schaffer, and today we're diving into the excit...
The Digital Marketing Connection Between Content Creators, Entrepreneurs, and Small Businesses
06 Mar 2024
Contributed by Lukas
Ready to take your digital marketing to the next level? In this episode, I dive deep into the connection between content creators, entrepreneurs, and ...
Sweet Success: A French Macaron Maker's Rise to SEO Mastery
28 Feb 2024
Contributed by Lukas
In today's episode, we have an incredible guest who embodies the entrepreneurial spirit and digital savvy - Anthony Rosemond. Anthony, original...
Unveiling My AI Toolkit: 11 Must-Have Marketing Tools
22 Feb 2024
Contributed by Lukas
I'm your host, Neal Schaffer, and today's episode is a special one that I'm particularly excited about. In the rapidly evolving landsca...
Maximize Your Content Output: Social Media Scaling Tips from Expert Andrew Jenkins
15 Feb 2024
Contributed by Lukas
Unlock the secrets to multiplying your digital content's impact as Andrew Jenkins, who teaches at University of Toronto and has written Social Me...
If I Were Your Fractional CMO: Where to Invest in Digital Marketing for 2024 Success
09 Feb 2024
Contributed by Lukas
Ready to transform your digital marketing playbook for 2024? In this episode, which I could also name "If I Were Your Fractional CMO 2024 Editio...
From Selfies to Sales: Growing Your Brand with UGC featuring Kathryn McCauley
06 Feb 2024
Contributed by Lukas
Hello, digital marketers, and welcome to another information-packed episode of Your Digital Marketing Coach! Today, we're thrilled to have Kathry...
11 Takeaways about AI and Podcasting from Podfest
30 Jan 2024
Contributed by Lukas
I had an amazing 48 hours at Podfest, the definitive conference for podcasters, and wanted to share with you what I learned as the takeaways about AI ...
Turning Invisible Browsers into Leads: Digital Marketing Secrets with Roy Harmon
25 Jan 2024
Contributed by Lukas
Uncover the secrets to capturing those anonymous website visitors that seem to vanish without a trace! Joined by the insightful Roy Harmon, CMO of Lea...
How My Business Did in 2023 and What You Can Learn from It
16 Jan 2024
Contributed by Lukas
Embark on a journey through the digital marketing landscape as I dissect the metrics that mattered most in my business last year, setting the stage fo...
Influencer Legal Guide: Protect Your Brand & Master FTC Rules with The Influencer Attorney Bobby Robinson
12 Jan 2024
Contributed by Lukas
Embrace the power of knowledge as we unravel the complexities of influencer marketing with the astute guidance of "The Influencer Attorney" ...
Revolutionizing Your Marketing Strategy: Embracing AI with a Human Touch for the New Year
10 Jan 2024
Contributed by Lukas
Happy New Year, digital marketers and go-getters! The time is ripe for a mindset revolution, and I'm here to guide you through it. Imagine embrac...
The Secret to Brand Love: How to Create Emotional Bonds with Your Customers with Dr. Aaron Ahuvia
14 Dec 2023
Contributed by Lukas
Ready to discover the secret ingredient for lasting brand success? This episode, we're elbow-deep in the captivating world of brand love with our...
Did the Google Helpful Content Update Help You?
11 Dec 2023
Contributed by Lukas
Ever experienced a sudden drop in website traffic due to Google algorithm updates? You're not alone. I, Neal Schaffer, was right there with you, ...
Revolutionizing Ecommerce Marketing with AI and SEO Strategies: A Chat with Katrina McKinnon
27 Nov 2023
Contributed by Lukas
Ever wanted to know how AI is revolutionizing the ecommerce marketing landscape? Or perhaps you're curious about how a successful SEO strategy ca...
100-Year Old Digital Marketing Advice
22 Nov 2023
Contributed by Lukas
What if I told you that a 1923 publication could hold the secret to your success in modern digital marketing? Today's episode opens a time capsul...
Future Trends in Social Media Marketing: An Interview with Dash Hudson CMO Kate Archibald
16 Nov 2023
Contributed by Lukas
Set your reminders and secure your earbuds as we bring you face-to-face with the future of social media marketing! Our confab with Kate Archibald, the...
15 Elements of a Successful Personal Brand
08 Nov 2023
Contributed by Lukas
Unleash your potential and soar to new heights in the world of entrepreneurship, salesmanship, and marketing, as we unravel the secret weapon - person...
Automated vs. Live Webinars: Are Live Webinars Really Better?
26 Oct 2023
Contributed by Lukas
Prepare to be captivated as we delve into the transformative world of automated webinars with our distinguished guest, Melissa Kwan, the CEO and found...