Your Digital Marketing Coach with Neal Schaffer
The Digital Marketing Success Cycle: A Smarter Way for Small Businesses to Grow with Dave Charest
11 Feb 2025
Unlock the secrets of successful small business marketing with insights from Dave Charest, director of Small Business Success at Constant Contact. Discover how even small, impactful actions can create "wow experiences" that fuel word-of-mouth marketing and elevate your brand's digital presence without emptying your wallet. Join us as we promise a transformation in your marketing approach, leveraging email, social channels, and automation to not only engage but also build lasting relationships with your customers.With Dave's expertise, we highlight the timeless power of word-of-mouth marketing, showing its relevance in today’s digital conversations. Learn the art of staying top-of-mind for potential customers by effectively integrating these strategies into your marketing framework and watching your small business compete with larger brands.Our conversation is packed with practical tips, including the strategic use of tools like Instagram, email, and text messaging. We emphasize aligning marketing strategies with specific business goals, ensuring every effort is purposeful and impactful. Whether it's setting personal benchmarks, conducting regular technology audits, or adopting a simple and focused approach to outsourcing, this episode has everything you need to enhance productivity and ensure continuous self-improvement.Guest LinksConstant ContactConnect with Dave on LinkedInBe a Marketer Podcast with Dave CharestLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com
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