Your Digital Marketing Coach with Neal Schaffer
Episodes
The Hidden Power of Google Plus Circle Sharing
31 Dec 2013
Contributed by Lukas
Have you ever shared a Circle on Google Plus or seen others sharing one? Learn about their hidden powers and how to leverage what most businesses have...
Your Biggest Social Media Marketing Challenge? Internal Recognition
26 Dec 2013
Contributed by Lukas
Many find their biggest social media challenge to be an internal one: How to convince your executive team of your social media investment. Here's...
The Marketing Agency Perspective on Social Media Marketing
21 Dec 2013
Contributed by Lukas
While in Toronto speaking, Neal interviews @ValTorontoGal from Charming Media and @MegButton from Star Content Studios for advice that a Public Relati...
Social Selling: Understanding the Basics
12 Nov 2013
Contributed by Lukas
A real-life analogy to help you understand how social selling is all about using social media to find information relevant to selling as well as choos...
Social Media for IT (Information Technology) Professionals? You Bet!
07 Nov 2013
Contributed by Lukas
A look into how information technology and project managers can proactively use social media and add value in a social business world.Key Highlights[0...
Benchmarking Your Website for Social Media, SEO & Mobile
04 Nov 2013
Contributed by Lukas
Neal provides a great resource to allow you to benchmark how well you are Maximizing Your Social, SEO and mobile aspects of your own website.Key Highl...
Youtility: Jay Baer Shares Insights on Mobile, Content Marketing, and Social Media
24 Oct 2013
Contributed by Lukas
Jay Baer, the author of Youtility, shares the background to his book as well as his perspectives on mobile, content marketing, social media, and busin...
What You Need to Know about Video and Social Media Marketing
21 Oct 2013
Contributed by Lukas
An interview with Jayson Duncan of Miller Farm Media talking about the convergence of the art of video and social media.Key Highlights [00:22] Introdu...
Questions CEOs Ask About Social Media
11 Oct 2013
Contributed by Lukas
What are the three things that CEOs should be worried about concerning their social media programs?Key Highlights[01:26] There's No Cookie Cutter...
Creating Special Moments with Your Social Media Followers / Leveraging the Ever-Changing Visual in Social
05 Oct 2013
Contributed by Lukas
The launch of the rebranded Maximize Your Social podcast (formerly Social Business Unplugged) goes into creating the importance of special moments wit...
The Evolution of Social Media Dashboards: What You Need to Know
25 Sep 2013
Contributed by Lukas
An interview with Tammy Kahn Fennell, founder and CEO of MarketMeSuite, on the evolution of social media dashboards and social productivity.Key Highli...
10 Recommended Paid Services for WordPress Blogs
21 Sep 2013
Contributed by Lukas
WordPress is free, but if you want to get the most out of your CMS for inbound marketing, here are 10 recommended paid services that you should look i...
Video: The Missing Ingredient in Your Social Media Marketing Strategy
12 Sep 2013
Contributed by Lukas
Are you overlooking the potential power of video to help promote your brand? Read on about why Neal Schaffer chose to create a book trailer for Maximi...
How to Audit Your Social Media Presence
04 Sep 2013
Contributed by Lukas
The background for and importance of auditing your social media, with a concrete example comparing the Facebook presence of two hotels.Key Highlights[...
The Amazing Similarities Between Email Marketing and Social Media Marketing
29 Aug 2013
Contributed by Lukas
Engagement, relevance and relationships are as important in social media marketing as they are in email marketing.Key Highlights[00:41] My AHA Moments...
Facebook's Recent Changes: What Do They Mean?
21 Aug 2013
Contributed by Lukas
The truth about Facebook's recent changes: Nothing changed. You still need a data-driven approach to Facebook - and social media - marketing.Key ...
Keeping Your Business Safe in Social Media
14 Aug 2013
Contributed by Lukas
Neal Schaffer details how his social media accounts recently got hacked - and provides six points of advice to help you avoid the same fate.Key Highli...
Are You Taking Pinterest Seriously?
06 Aug 2013
Contributed by Lukas
Learn about Neal Schaffer's Pinterest experiment - and the data which backs up why you shouldn't be ignoring Pinterest anymore.Key Highlight...
All You Wanted to Know About Becoming a Social Media Influencer and Influencer Marketing
30 Jul 2013
Contributed by Lukas
What does it mean to be an influencer in social media? Why is it important to businesses? And how can people become influencers?Key Highlights[01:43] ...
Looking for Social Media Marketing Help? Listen to This First!
03 Jul 2013
Contributed by Lukas
Before you hire an intern or call up a social media consultant, first ask yourself these 5 critical questions to give your social media for business p...
LinkedIn for Sales and Social Selling: It All Comes Down to Your LinkedIn Profile
25 Jun 2013
Contributed by Lukas
If you're on LinkedIn for sales, business development, or marketing, you need to realize that everything you do on LinkedIn leads back to your pr...
From Windmill Networking to Maximize Social Business
18 Jun 2013
Contributed by Lukas
What is the value of guest blog posts on your website? Learn about the history of Windmill Networking along with advice on what type of content you sh...
What can social media do for MY business?
11 Jun 2013
Contributed by Lukas
A holistic and realistic perspective on the role social media marketing can play at your business.Key Highlights[01:08] How to Get Started in Social M...
Does your social media branding back up your digital content?
04 Jun 2013
Contributed by Lukas
More companies are sharing more content in social media, but when a social media user has a conversation with your business, does your voice branding ...
The State of the Social Media Marketing Union Today
30 May 2013
Contributed by Lukas
A deep analysis of Social Media Examiner's 5th annual Social Media Marketing Industry Report. Learn where the social media marketing market is to...
The Secret to Business Success on Google Plus?
21 May 2013
Contributed by Lukas
Neal Schaffer reveals the secret fact that businesses should know in order to leverage the potential that is Google Plus.Key Highlights[01:23] Why Do ...
Social Media Marketing is All about FOCUS!
14 May 2013
Contributed by Lukas
The importance of focus in everything you do in social media marketing: Platforms, content, and objectives. Key Highlights[00:40] Why You Need to Per...
The Evolution of Social Media Dashboards
01 May 2013
Contributed by Lukas
Join me as I share my own usage of and reviews of popular social media dashboards while also recommending some new ones for you to explore.Key Highlig...
Got Good Social Media Marketing Apps? [Ian Cleary of Razor Social Interview]
25 Apr 2013
Contributed by Lukas
Ian Clearly of Razor Social joins us for a look at the best social media marketing apps for social media management, monitoring, and automation.Key Hi...
What the Heck is Empire Avenue?
08 Apr 2013
Contributed by Lukas
A look at Empire Avenue from a social media marketing perspective. Does it make sense for your brand to have a presence there?Key Highlights[00:46] Wh...
Google Plus vs Facebook vs Twitter vs LinkedIn: The Grand Experiment!
29 Mar 2013
Contributed by Lukas
Through an experimental post, you will quickly discover the differences between the major 4 platforms and discover value in Google Plus that you might...
Global Social Media Marketing: Does Your Brand have a Plan?
21 Mar 2013
Contributed by Lukas
Now that you have a robust social media marketing program running in your own country, what about the rest of the world?Key Highlights[00:41] Social M...
Social Media and Crisis Management
13 Mar 2013
Contributed by Lukas
What is the best away to avoid a social media crisis? Listen to Neal Schaffer's advice and, instead of dwelling on the negative, focus on the pos...
5 Components of a BAD Social Media Marketing Strategy
06 Mar 2013
Contributed by Lukas
What makes a BAD social media strategy? Here I outline 5 key components that you should avoid in planning your own social media marketing strategy. K...
Content Marketing vs. Inbound Marketing: The Winner? CONTENT!
01 Mar 2013
Contributed by Lukas
Move beyond the semantic differences of content marketing and inbound marketing and learn about the central role that content will play in your social...
Yes, There IS a Need for a Social Media Marketing MBA
22 Feb 2013
Contributed by Lukas
Is there a need for a social media marketing MBA? Let me describe to you my conceptual approach to social media education - and why there is an ever-g...
Fire Your Social Media Consultant!
11 Feb 2013
Contributed by Lukas
Stop outsourcing your social media to consultants and agencies who put a black box around your social media. Instead, start thinking of ways to own yo...
Google Plus: Who Cares Whether Your Friends Use It or Not
04 Feb 2013
Contributed by Lukas
Google Plus is a critical social network that every business should be on, but many discount it. Why? Find out why - and how you can help your company...
Defining Social Business
28 Jan 2013
Contributed by Lukas
Social Business: A New Definition. Let me explain my perspective on the evolution from social media as an independent form of media to how it might im...
Facebook Graph Search and Social Media in the Here & Now
21 Jan 2013
Contributed by Lukas
Does Facebook Graph Search matter to your business in the here and now? A look at the importance of sticking to present technology in your social medi...
The Biggest Reason You Should Become a Content Creator (and Why I Started this Podcast)
12 Jan 2013
Contributed by Lukas
Welcome to the first episode of my podcast! This will tell you why I launched my podcast, which at the inception was called the Social Business Unplug...