Your Digital Marketing Coach with Neal Schaffer
Episodes
How Can Marketers Stay Ahead in a Rapidly Changing Industry? [Yam Regev Interview]
21 Oct 2019
Contributed by Lukas
If you are a marketer, especially a digital or social media marketer, it really gets more and more difficult with each passing day to keep track of al...
Want to Excel at Social Media Marketing? You Need to be an Active Consumer of Social Media First
06 Oct 2019
Contributed by Lukas
For whatever social media channel you want to become proficient at, STOP listening to this podcast and START becoming a user of the channel! As market...
LinkedIn for Students: What Do I Put in My LinkedIn Profile if I am a College Student?
21 Jun 2019
Contributed by Lukas
How do you advertise your profile amongst so many professionals while you are still only a college student? And what might professionals learn about t...
Customer Experience Marketing: Why You Must Embrace It to Stand Out as a Business [Dan Gingiss Interview]
14 Mar 2019
Contributed by Lukas
Customer experience marketing. It's a buzzword that a lot of people throw out, but what exactly does it mean, how important is it to you business...
How To Optimize Your Blog Posts For Higher Search Rankings And Stay Ahead Of The Competition
28 Feb 2019
Contributed by Lukas
Getting to the front page in the search rankings is a battlefield - you're fighting a war! The struggle to stay relevant and compete with an ever...
The (Social Media) Marketing Trends You Need to Understand Today [Matt Navarra Interview]
03 Jan 2019
Contributed by Lukas
Social media keeps changing. It seems that every few weeks you hear that Facebook has some new algorithm that messes up all the energy youâve been p...
Wake Up Call: It's Time for Social Media Marketing 2.0
13 Dec 2018
Contributed by Lukas
16 days. 6 countries. 2 continents. After a business trip around the world, I pondered what role businesses should play in social media. And then it d...
Itâs Time to Bring Content, Organic Social and Performance Marketing Teams Together [Falcon.io Interview]
26 Nov 2018
Contributed by Lukas
I recently keynoted social media enterprise platform company Falcon.io's Spark conference in Copenhagen, Denmark on the topic of influencer marke...
Your Definition of Influencer Marketing is WAY Too Narrow: Influence is EVERYWHERE in Social Media
31 Oct 2018
Contributed by Lukas
Influencer Marketing is about way more than just Instagram influencers with millions of followers. This episode is a preview of Neal's new book o...
The Influencer Marketing ROI of Creating and Publishing a Roundup Post [Codrut Turcanu Interview]
23 Oct 2018
Contributed by Lukas
Roundup posts are a powerful form of influencer marketing when strategically planned and implemented correctly, especially but not limited to B2B busi...
How to Create Your Own Instagram Followers Policy to Increase Your Community and Gain More Engagement
19 Oct 2018
Contributed by Lukas
On this podcast I first compare the concept of an Instagram follower policy with that of other social networks and then focus on detailing my experien...
An Insider's Look at the Influencer Marketing Industry [OpenInfluence Interview]
08 Oct 2018
Contributed by Lukas
What are the biggest issues facing the influencer marketing industry today? And how can marketers best navigate the influencer landscape? Join me for ...
How Fresh is Your Content? A "Fresh" Look at Content Marketing
01 Oct 2018
Contributed by Lukas
How fresh is your content? Content is the currency of social and digital media, yet what type of content in what content medium do you publish in what...
How Harvard Medical School Does Visual Social [Jay Shemenski Interview]
24 Feb 2016
Contributed by Lukas
Today Neal is mixing it up with an interview as he gets ready to hit the road again in the next couple of months. Heâs talking to someone heâll be...
10 Tips to Hack Your Social Media Growth
18 Feb 2016
Contributed by Lukas
Today I'm talking about something that I haven't talked about before: growth hacking. Growth hacking is basically how to quickly create a ro...
How to Create Processes for Your Social Media Program
12 Feb 2016
Contributed by Lukas
Todayâs show is about something I'm very passionate about both for my clients and for my own brand: taking social media seriously. Social is be...
Product Hunt Ask Me Anything: Answering Your Questions about Social
03 Feb 2016
Contributed by Lukas
Not long ago, Neal was on an âAsk Me Anythingâ on Product Hunt, a website that showcases new products, apps, and startups. Today heâs sharing so...
My Social Media Theme for the New Year: Focus
18 Jan 2016
Contributed by Lukas
Happy new year and welcome to the first solo episode of 2016. I've been thinking a lot about skills of the best social media marketers, and what ...
Enterprise-Wide Employee Advocacy is a Natural Outcome of Social Business [Sociabble Interview]
05 Jan 2016
Contributed by Lukas
Today Neal is sharing an interview he did with Marylin Montoya of Sociabble. Sociabble, one of the sponsors of the 2015 Social Tools Summits, is an em...
Live Streaming: An Essential Component of Content Marketing [Abbson Live Interview]
21 Dec 2015
Contributed by Lukas
The Social Tools Summit was a couple of months ago now, but I am still sharing some great conversations I had around the event. On todayâs podcast, ...
Everything You Wanted to Know about Employee Advocacy [PostBeyond Interview]
14 Dec 2015
Contributed by Lukas
Today on the podcast, Neal is sharing an interview he did at the Social Tools Summit in San Francisco with Chad McCaffrey and Daniel Hebert of PostBey...
How to Reach Out to Bloggers and Social Media Influencers
07 Dec 2015
Contributed by Lukas
Here's my advice on how to reach out to bloggers, influencers, and anyone else you want to talk about your company. Itâs important to remember ...
Rediscovering the Value of Social Media for Business - in South Africa - Part 2
30 Nov 2015
Contributed by Lukas
Neal recently visited South Africa and was interviewed on South Africa FM. Last week, you heard the first half of that interview. This week, listen in...
Rediscovering the Value of Social Media for Business - in South Africa - Part 1
23 Nov 2015
Contributed by Lukas
Neal is back! Youâve heard him talk about keeping it real in your social and your content, and he wants to keep it real. Nealâs goal is always to ...
Announcing My New Ebook: Maximizing LinkedIn for Business
16 Nov 2015
Contributed by Lukas
Today Neal is coming to you from Clearwater, Florida, where he actually did this podcast episode as a Periscope broadcast. And while he does talk a li...
How to Refine Your Visual Voice and Engage on Instagram
31 Jul 2015
Contributed by Lukas
Neal has been in Japan these last few weeks, and heâs been thinking a lot about the power of mobile. This week Neal is talking about the social netw...
How Cathay Pacific Built a Global Employee Advocacy Program
06 Jul 2015
Contributed by Lukas
This week Neal is coming to you from Japan, and heâs talking to Dennis Owen, from Cathay Pacific. The two are talking about Cathay Pacificâs extre...
Why It's Time to Prune Your LinkedIn Connections
30 Jun 2015
Contributed by Lukas
When Neal first started speaking and blogging about social media, he focused on LinkedIn. But the platform has changed so much since the beginning, an...
My New Video Workshop: Content Marketing for Social
25 Jun 2015
Contributed by Lukas
This week on the podcast, Neal is sharing a new project with you. In his social media consulting business, he gets very broad and occasionally vague r...
What Content Marketers Can Learn From Publishers
18 Jun 2015
Contributed by Lukas
Neal is at the Corporate Social Media Summit this week, speaking and leading panels on all things social media and content creation. In this episode, ...
How to Create a System for Your Content Marketing
10 Jun 2015
Contributed by Lukas
After talking with people all over the world about social media, today Neal is talking about content. Yes, content is important, but with an oversatur...
How to Generate Leads from Facebook with TabSite [Mike Gingerich Interview]
26 May 2015
Contributed by Lukas
This week, I am coming to you from Victoria, British Columbia, in Canada where I keynoted Social Media Camp. At the event, I ran into my friend Mike G...
My Best Social Media Advice? Ignore Everyone's Social Media Advice.
19 May 2015
Contributed by Lukas
Coming to you from the Womenâs Business Symposium, sponsored by Comerica Bank, and benefitting Girls, Inc., this week Neal is discussing when to lis...
The Value of Content Curation with Curata
12 May 2015
Contributed by Lukas
Today Neal is talking with Pawan Deshpande, the CEO and Founder of Curata. They discuss Curata on the eve of the Social Tools Summit in Boston. Curata...
Creating Employee Advocates with GaggleAMP
04 May 2015
Contributed by Lukas
Neal talks with Glenn Gaudet, the CEO and Founder of GaggleAMP. This tool helps companies and social media manager create employee advocates within th...
Using Simply Measured to Drive Social Media ROI with Measuring and Planning
30 Apr 2015
Contributed by Lukas
Neal discusses an amazing tool that is used by serious social media marketers everywhere, Simply Measured. Heâs talking to Ron Schott, the Director ...
How Likeable Hub Helps Businesses Capture the Benefits of Social
27 Apr 2015
Contributed by Lukas
Today Neal is introducing you to another social media tool that can help you reap the benefits of the wide world of social: Likeable Local. Heâs tal...
How to Use Live Video in Your Marketing Strategy
21 Apr 2015
Contributed by Lukas
This week, Neal Schaffer interviews Chad Abbot of Abbson Live. Chad will be joining the Social Tools Summit next month, and Neal wanted to talk to him...
Introducing Oktopost: The B2B Social Media Marketing Management Tool
13 Apr 2015
Contributed by Lukas
This week Neal Schaffer introduces you to Oktopost and the man behind it, CEO and Founder Daniel Kushner. Oktopost is another great social media manag...
Reintroducing Agora Pulse: The Social Engagement Dashboard for Facebook, Twitter and Instagram
07 Apr 2015
Contributed by Lukas
At the Social Media Marketing World event in San Diego last week, Neal Schaffer met all kinds of great people, one of them being Emeric Ernoult. Emeri...
From the CeBIT Global Conferences: Introducing Blappsta - Turn Your Blog into an App
31 Mar 2015
Contributed by Lukas
This episode brings you into the atmosphere of the CeBIT Global Conference, where Neal Schaffer met Steven Zielke, who helped found the Rock the Blog ...
From the CeBIT Global Conference: The Role of IT (Information Technology) in Social Media
25 Mar 2015
Contributed by Lukas
This week is a special episode, recorded at the CeBIT Global Conference (CGC) in Hannover, Germany. Neal Schaffer spoke and participated in this great...
7 Reasons LinkedIn Should Become Your New CRM
06 Mar 2015
Contributed by Lukas
Many companies invest in using a customer relationship management tool, or CRM, such as Salesforce. But thereâs a free tool at your fingertips that ...
Guest Blogging is Here to Stay: Respect the Content and the Creators
23 Feb 2015
Contributed by Lukas
Some people say that guest blogging is dead, but Neal Schaffer disagrees. Content curation is a great way to have enough content to share, and itâs ...
There are Options: How to Help Your Small Business through Social Media Marketing
11 Feb 2015
Contributed by Lukas
I get a lot of requests from various businesses saying, âWeâre behind on our social media, and we need help.â A lot of these calls for help are ...
5 Things You Need for a Successful Social Selling Infrastructure
04 Feb 2015
Contributed by Lukas
Neal has talked a lot about the benefits of social selling and some of you are farther down the road of creating a successful social selling program t...
The Role of Stories and Human Interaction in Sharing Your Expertise
30 Jan 2015
Contributed by Lukas
Youâve heard about Neal Schafferâs Social Tools Summit that heâs launching this May in Boston, but maybe you havenât heard why heâs creating...
Employee Advocacy, Social Selling, and The Missing Alignment Between Sales and Marketing
26 Jan 2015
Contributed by Lukas
What is the relationship between social selling and employee advocacy? Neal goes deep into describing the evolution of social business and how it is b...
9 Things You Should Focus Your Social Media Efforts On in 2015
13 Jan 2015
Contributed by Lukas
Where should you focus your social media efforts and budget in 2015? In this episode, Neal Schaffer encourages you to start the year by analyzing your...
Restarting Your Social Media Marketing Strategy for 2015
24 Dec 2014
Contributed by Lukas
Is your social media strategy stuck in "2011 social media?" Let Neal help guide you through how to re-measure your social media ROI and real...
Announcing the Social Tools Summit
16 Dec 2014
Contributed by Lukas
Neal introduces the how, what, and why of the first social media event in which he will be curating and co-producing to serve the social media industr...
LinkedIn Publishing Platform Tips: Should I Republish My Blog Content on LinkedIn?
09 Dec 2014
Contributed by Lukas
Now that you see the value in publishing on LinkedIn, should you simply republish your blog's content on LinkedIn? Or ... ? Neal responds to the ...
9 Concepts to Raise Your Social Media Marketing to the Next Level
04 Dec 2014
Contributed by Lukas
Neal gives a preview of his upcoming one day workshop in Bucharest, Romania by focusing in on those advanced social media marketing concepts that you ...
]This is How You Create a Community in Social Media through a Social Media Campaign
26 Nov 2014
Contributed by Lukas
Neal shares best practices with social media campaigns by showcasing Passion Planner's Kickstarter campaign and what can be learned from it.Key H...
Want to Improve Your Social Media Marketing? Start with These 6 Ideas
19 Nov 2014
Contributed by Lukas
This episode goes into depth on what a pre-sales social media consulting call would look like, and with that six ideas to improve your social media th...
What I've Learned in Building a New Social Media Community
11 Nov 2014
Contributed by Lukas
Neal talks about the launch of his new Social Media Center of Excellence Facebook Group and what he has learned building a new community in social med...
Protecting Your Content and Brand Equity in Social Media
04 Nov 2014
Contributed by Lukas
As your company's social media presence grows and you begin to yield "influence" in social media, you will be faced with those who copy...
Rediscovering the Potential Business Value of Facebook Groups
28 Oct 2014
Contributed by Lukas
Have you had a bad experience on a social network and refused to venture back into it? That's not good business sense. Perhaps it has happened to...
Making the Instagram Transition from Personal to Business
24 Oct 2014
Contributed by Lukas
As Instagram continues to gain in popularity, many haven't started to leverage the opportunities that Instagram provides businesses. Neal introdu...
How to Take Your Employee Advocacy to the Next Level: An Interview with GaggleAMP
15 Oct 2014
Contributed by Lukas
Neal interviews Glenn Gaudet, CEO and founder of GaggleAMP, and talks about the history of employee advocacy and the challenges that face companies th...
Ello? What's all this talk about ELLO?
10 Oct 2014
Contributed by Lukas
A first look at the newest social network Ello. Should you sign up? Spend much time there? Use it for your business? Listen to Neal's advice and ...
Creatures of Habit and The Business of Social Media
01 Oct 2014
Contributed by Lukas
How should small businesses approach an investment in social media? Learn how a social media consultant views how small business should consider what ...
The Single Question to Help Guide Your Social Media Marketing
23 Sep 2014
Contributed by Lukas
If you're looking to better leverage social media for marketing, this is the one question that you need to answer to help guide you towards imple...
The Importance of Consistency (and How It Relates to Paid Social) in Social Media
16 Sep 2014
Contributed by Lukas
Building a brand in social does not happen overnight. Learn about just how important consistency in your social media efforts are and how to use paid ...
Debunking the Pinterest Myth
09 Sep 2014
Contributed by Lukas
How can a B2B company find success in a social network like Pinterest? Find out how and learn some new tips, tricks, and concepts to help you Maximize...
The Secret to Getting Content Featured into LinkedIn Pulse
03 Sep 2014
Contributed by Lukas
Neal takes a deep dive into LinkedIn Pulse and reveals a "hidden" back door to help you get your content featured into LinkedIn Pulse.Key Hi...
It's Time to Ctrl-Alt-Delete How You View LinkedIn
26 Aug 2014
Contributed by Lukas
LinkedIn is not about the connections but the engagements and relationships you can build with other professionals and businesses. This episode will c...
How to Leverage Big Data to Optimize Your Social
19 Aug 2014
Contributed by Lukas
Neal introduces the concept of an anchor network and how to leverage big data through tools that analyze your own social presence to better optimize y...
Holistic Social Media 101: Asking the Right Social Media Questions
12 Aug 2014
Contributed by Lukas
When looking at optimizing your social media program, are you asking the right questions? Neal will provide examples of a holistic mindset to help you...
Understanding the LinkedIn Publishing Audience
05 Aug 2014
Contributed by Lukas
Neal reveals his "aha!" moment from his recent blog post on LinkedIn and offers advice on better understanding the unique demographic that i...
Neal's Fave Social Media Productivity Tips & Tools
01 Aug 2014
Contributed by Lukas
Spending too much time in social and achieving too few business results? Let me share with you my favorite social media productivity tips - and a plet...
Is it Time for You (and Your Business) to Unplug from Social Media?
30 Jul 2014
Contributed by Lukas
A look at why unplugging from social media is a critical component to a social media strategy as well important to understanding the ROI of social fro...
The Definitive Guide to Employee Advocacy
24 Jul 2014
Contributed by Lukas
Neal announces his new free ebook, created together with the employee advocacy platform PeopleLinx, on how to create, manage, and measure an employee ...
Social Media Lessons Learned from the Japanese Countryside
23 Jul 2014
Contributed by Lukas
Neal shares the four things companies need to launch a successful social media program based on time he recently spent in rural Japan helping farmers ...
Social Media Engagement from a London Pub
16 Jul 2014
Contributed by Lukas
Join Neal in a candid conversation over a pint from London as he introduces three of his social media friends who help provide fresh (but sometimes &q...
The Uniquely Engaging Pinterest Community Boards
24 Jun 2014
Contributed by Lukas
Pinterest Community Boards have a unique role in the world of social media. Find out why you should be leveraging them as part of your social media st...
LinkedIn's Latest New Premium Features - What are They and Is it Worth the Upgrade?
18 Jun 2014
Contributed by Lukas
LinkedIn recently upped the ante of becoming a paid member with the new "Spotlight" account. Is it worth the upgrade? Listen on for Neal&apo...
Want Social Media Marketing Success? Be an Active Community Member!
13 Jun 2014
Contributed by Lukas
If you're not finding success as a member of any given social network, chances are you simply aren't spending enough time there and becoming...
Are You Using Social Media for What it's Meant for?
09 Jun 2014
Contributed by Lukas
A look into the different ways social media users use Instagram as well as other social networks - and my recommendations for being the most effective...
Everything You Always Wanted to Know About Crowdfund Marketing
28 May 2014
Contributed by Lukas
Neal interviews crowdfund marketing expert Peter Trapasso at Cisco Live and gets to the gist of how to use crowdfunding as a marketing vehicle. Key H...
The Only Constant in Your Career is Change: Learn to Embrace It (Part 2)
20 May 2014
Contributed by Lukas
Neal continues providing his advice that he recently gave LinkedIn on career change and learning to adapt to â and thrive on â the constant change...
The Only Constant in Your Career is Change: Learn to Embrace It (Part 1)
13 May 2014
Contributed by Lukas
Neal provides his advice that he recently gave LinkedIn on career change and learning to adapt to - and thrive on - the constant change that is part o...
Google Plus is Dying! Read All About It!
07 May 2014
Contributed by Lukas
A blog post recently published on TechCrunch claims that Google Plus is dying. Neal Schaffer analyzes the facts behind the article, the evolution of s...
It's Time to Reset Your Email Marketing
02 May 2014
Contributed by Lukas
Are you providing true value and building a relationship with your email subscribers? If not, it's time to do a hard reset with this advice from ...
Are You Helping Your Customers Create Photographable Memories?
22 Apr 2014
Contributed by Lukas
Neal provides advice to hotels - which is equally applicable to any brick-and-mortar establishment - on creating photographable memories to help your ...
Social Media for Professionals (and Students): A Professor's Perspective [Niklas Myhr Interview]
18 Apr 2014
Contributed by Lukas
I had the pleasure of interviewing social media marketing professor Niklas Myhr, who teaches at Chapman University here in Orange County, California, ...
Dynamically Adapting a Changing Content Focus to Your Social Media Marketing Strategy
08 Apr 2014
Contributed by Lukas
Is your business changing? Offering new products or services or maybe concentrating strategically on one or two products instead of ten? Your content ...
How Social Media Complements Your Sales Funnel
01 Apr 2014
Contributed by Lukas
How to properly build a sales funnel that flows from social media to your website. Where does the funnel building process start?Key Highlights[01:53] ...
How to Determine Objectives for Your Social Media Marketing Strategy
26 Mar 2014
Contributed by Lukas
Are you having a problem aligning business goals with your social media activities? Whether you are a large or small business, solopreneur, non-profit...
Protecting Your Online Content in a Digital World
18 Mar 2014
Contributed by Lukas
As companies create more content, more of that content will be illegally copied on the Internet. Find out what you can do to protect your content and ...
Understanding the Compelling Power of the LinkedIn Publishing Platform
13 Mar 2014
Contributed by Lukas
My firsthand experience of blogging on LinkedIn - and why and how you can leverage the power of the LinkedIn publishing platform.Key Highlights[01:41]...
Best Practices in Blogger Outreach
04 Mar 2014
Contributed by Lukas
Your comprehensive guide to finding bloggers, auditing them, building relationships with them, and then inviting them to be part of your blogger outre...
Internal Communications and Social Media - What You Need to Know
25 Feb 2014
Contributed by Lukas
Neal interviews Internal Communications expert Rachel Miller while in London about the role of internal communications, internal communications versus...
How to Maximize Your Facebook Marketing [Interview with Mike Gingerich from TabSite]
19 Feb 2014
Contributed by Lukas
Neal interviews Mike Gingerich from TabSite on best practices in maximizing your Facebook marketing for your business regardless of size.Key Highlight...
Finding Time for Google Plus
11 Feb 2014
Contributed by Lukas
Many businesses see the potential value in Google Plus but few are investing the time they need to results. Join Neal as he interviews Google Plus sup...
Is Social Media Marketing World the Best Social Media Conference? [Michael Stelzner Interview]
04 Feb 2014
Contributed by Lukas
I am honored in this episode to interview the one and only Michael Stelzner, founder of Social Media Examiner, as he talks about the upcoming 2nd Soci...
How Social Media is Taught in Universities
28 Jan 2014
Contributed by Lukas
Social media is beginning to be taught in universities as a core skill that students will need in the business world. Neal Schaffer interviews two pro...
What's Missing in the Social Media ROI Debate: Accountability
20 Jan 2014
Contributed by Lukas
If you're accountable for your social media program, you're accountable for your social media ROI. Do you have a strategy in hand?Key Highli...
5 Easy Steps to Get Started Podcasting This Year
15 Jan 2014
Contributed by Lukas
I recently had a chat with fellow social media marketing professionals Debbie Miller and Albert Qian, both of whom want to get started podcasting. Lis...
My Social Media Marketing Predictions for the New Year
13 Jan 2014
Contributed by Lukas
What social media trends should businesses pay attention to in the new year? I explain the major trends that will help your business continue your soc...