Your Digital Marketing Coach with Neal Schaffer
Episodes
What is The Creator Economy, and What Is Its Relationship to Influencer Marketing?
27 Dec 2021
Contributed by Lukas
While many still cringe at the term "influencer marketing," something that has surpassed that buzzword of late is the "creator economy....
Why Video Ads in Social Media Convert Better Than Anything Else [Lauren Schwartz Interview]
22 Dec 2021
Contributed by Lukas
Paid Social is a mainstream form of social media marketing, and while many focus on fine-tuning targeting, have you thought about the impact that diff...
LinkedIn Profile Recommendations ... for _High School_ Students?!?! (Yes, They Apply to YOU, Too!)
15 Dec 2021
Contributed by Lukas
The other day I was helping my high schooler daughter apply to a summer program, where in addition to her transcript and essays, they asked for her Li...
Digital Marketing Magic for Nonprofits - and For Profits [Beth Hammock Interview]
02 Dec 2021
Contributed by Lukas
I have always thought that businesses can learn a lot from successful nonprofit marketing. The idea is that if a nonprofit that is strapped for resour...
What is a Fractional CMO? And How Can One Help My Digital Marketing?
29 Nov 2021
Contributed by Lukas
If you were to look at my LinkedIn profile headline or the main menu on my website, you might see a title that you don't recognize:Fractional CMO...
Why the Future of Content Marketing Isn't What You Think [Georgios Chasiotis Interview]
18 Nov 2021
Contributed by Lukas
A lot of us in digital marketing tend to treat content marketing like a digital machine. Create this content and expect these results. Unfortunately, ...
What Does a Successful B2B Digital Marketing Program Look Like? [Andrew Smith Interview]
15 Nov 2021
Contributed by Lukas
Leapfrogging (pun intended as you will see shortly) off of my previous episode #234 speaking about the virtues of being a marketing generalist, here i...
Should You Niche Down or Become a Generalist with Your Digital Marketing? My Answer Might Surprise You!
11 Nov 2021
Contributed by Lukas
"The riches are in the niches.""You gotta niche down."You've heard these over the years, including on this podcast. And I don...
Best Practices in Leveraging Affiliate Marketing for Your Business [Kyle Kostechka Interview]
08 Nov 2021
Contributed by Lukas
What does the term "affiliate marketing" conjure up in your mind?For those of you who have read The Age of Influence, you should remember th...
Why I Am Doubling Down on Blogging - and Why You Should, Too
04 Nov 2021
Contributed by Lukas
A lot has been said about blogging, both good and bad. Is it dying? Isn't social media more important? All of these arguments miss the point: In ...
How to Measure Success in Influencer Marketing [Sanna Ădmark Interview]
22 Oct 2021
Contributed by Lukas
Influence marketing will continue to be a critical part of digital marketing and only increase in importance as brands' organic social media reac...
What Marketers and Entrepreneurs Need to Understand about Protecting Their Brands [Bao Tran Interview]
19 Oct 2021
Contributed by Lukas
We are all using digital marketing to grow our business, and in doing so we are creating brand equity along the way. Brand equity is a powerful concep...
What is the Future of Social Media Marketing in 2022? Here's My Take - and Advice for You
14 Oct 2021
Contributed by Lukas
If you're doing your social media for business or yourself the same as you have for the last few years, your time is up. All of the trends in soc...
The ONE and ONLY Tool You Need for One Popular Social Media Platform is __________? [Melissa Megginson Interview]
04 Oct 2021
Contributed by Lukas
In all of the social media platforms that exists and the various marketing tools that businesses can use to support your presence there, there is one ...
Why Digital and Experimenting Go Hand in Hand
30 Sep 2021
Contributed by Lukas
Digital and social media are the field of dreams for every business. The problem is that you first need a roadmap to get started, but even with that r...
Why and How Online Business Success Often Comes Down to Relationships That You Must Build [The Product Boss Interview]
22 Sep 2021
Contributed by Lukas
The world of advertisement has truly changed. Consumers are now savvy and smart â they know if the advertiser is genuine or not. In addition, the ch...
How to Create Content That Ranks on Search [Neil Sheth Interview]
16 Sep 2021
Contributed by Lukas
SEO ranking is critical for most business because it is the key to increase the brandâs visibility and attract potential customers where people sear...
Is Your Content Aligned with Your Business? Introducing Your Digital Marketing Coach Podcast
10 Sep 2021
Contributed by Lukas
Do you ever feel that sometimes your content or branding just isn't correctly aligned with your business? Or that your message doesn't leave...
Virtual Summits: Why and How to Launch Your First One and the Newbie Mistakes to Avoid [Rob Gelb Interview]
07 Sep 2021
Contributed by Lukas
The world of marketing is continuously changing, especially during this time of the pandemic. Virtual summits are now becoming popular and the most ef...
Want to Monetize Your Social Media Influence? Listen to This.
30 Aug 2021
Contributed by Lukas
As Iâve been doing social media marketing for quite some time, people often ask me, how do I become more influential on social media? How do I monet...
How to Launch, Grow and Strategically Use Podcasting to Grow Your Business [Luis Diaz Interview]
20 Aug 2021
Contributed by Lukas
The power of podcasting is becoming more evident today as big companies and entrepreneurs are now using it in several ways to scale their businesses. ...
How To Digitally Transform Your Personal Branding - and Yourself [Khaled ElAhmad Interview]
12 Aug 2021
Contributed by Lukas
We all know how important personal branding is today. Thatâs why we need to invest more in it. Despite the need, have you already transformed your p...
Content Creation Should be a TEAM Effort
06 Aug 2021
Contributed by Lukas
Stop trying to do everything yourself when it comes to content creation. You can still be 100% authentic with your content while involving others in y...
How to Go from Content Ideas to SEO Results Faster and Easier [Bill King @ Frase Interview]
02 Aug 2021
Contributed by Lukas
Ranking in google searches requires much effort and skills that can be time-consuming. From learning the Google algorithms, doing keyword research, wo...
Paid Social Media Advertising & Influence: What You Need to Know
01 Jul 2021
Contributed by Lukas
There are two main ways to grow your influence in social media: Organically through your own social media content or by spending money to advertise on...
How to Use Influencers to Promote Your Business [Tom Augenthaler Interview]
24 Jun 2021
Contributed by Lukas
Influencer marketing should be a natural extension of your own marketing, and perhaps there is no better place for it than in B2B companies.Listen in ...
The Unique Relationship between Employer Branding, Employee Advocacy, Personal Branding - and Almost Everything Else in Marketing
17 Jun 2021
Contributed by Lukas
The Age of Influence is on the horizon, and the entrepreneurial perspective starts to shift from traditional marketing to digital marketing. How do yo...
7 Steps to a Million Dollar Virtual Event [Liam Austin Interview]
11 Jun 2021
Contributed by Lukas
Looking to make a splash in your industry? Virtual summits might just be the best way to do so toady. Perhaps you have registered for such a summit wh...
Business Success Begins by DOING
03 Jun 2021
Contributed by Lukas
If you're listening to this podcast, you're doing so in hopes of implementing my advice or that from my guests in your company or own busine...
Redefining Social Media Content Measurement and Strategy [James Creech Interview]
27 May 2021
Contributed by Lukas
You've probably heard the term "data-driven content strategy," but what does that mean exactly? And how can it be applied to our social...
13 Actionable Tips to Maximize Your YouTube Influence
20 May 2021
Contributed by Lukas
I don't pretend to be a YouTube expert by any means, but if you are new to the platform like I am, how successful you can be there is all about t...
How to Maximize Your Impact on Social With Video [Kate Skavish Interview]
13 May 2021
Contributed by Lukas
Look at your social media analytics, and you will probably notice that those posts that were or included a video component probably performed the best...
How to Strategically Create Your Library of Content in One Year
06 May 2021
Contributed by Lukas
Instead of always trying to figure out what to write your next blog post on or wonder why you aren't ranking for strategic keywords, take my advi...
5 Creative Ways to Set Up Your B2B Sales Team for Success [Pam Didner Interview]
29 Apr 2021
Contributed by Lukas
For B2B brands, your internal influencers are often your salespeople. They are facing your customer and often are the most active on social media beca...
What Leaders Need to Know about Leveraging Influence
22 Apr 2021
Contributed by Lukas
If you want your organization to yield more influence in social media, or if you are looking for your employees to become more active in social media ...
SEO & Social Media: Your One-Two Punch [Stephan Spencer Interview]
17 Apr 2021
Contributed by Lukas
If you want to learn how to apply the concepts of SEO to social media, you are in for a treat. Today's guest is one of the most recognized SEO ex...
All You Wanted to Know about Marketing Funnels
13 Apr 2021
Contributed by Lukas
"It's all about your funnel." "You gotta have a funnel in place." "This tool will help serve all of your funnels." ...
Going Live: Why Livestreaming Matters (Christoph Trappe Interview)
01 Apr 2021
Contributed by Lukas
Serial author and content marketing expert Christoph Trappe joins me for this episode dedicated to livestreaming and why it matters. We all know that ...
Why Isn't Your Brand Trying to Become More Influential?
26 Mar 2021
Contributed by Lukas
Instead of always trying to tap into the influence of others, why isn't your brand trying to take a strategic approach to increase your own digit...
Every Successful Entrepreneur's Common Path to Uncommon Success (John Lee Dumas Interview)
19 Mar 2021
Contributed by Lukas
Why are some entrepreneurs successful while many others fail?Since creating one of the most popular business podcasts of all time, Entrepreneurs on Fi...
Winfluence: Reframing Influencer Marketing to Reignite Your Brand [Jason Falls Interview]
12 Mar 2021
Contributed by Lukas
Jason Falls is one of those guys in digital marketing I have had a ton of respect for many years. Imagine how surprised he was - and then how I was - ...
How to Scale Influence through Community (and Why I am Launching One)
04 Mar 2021
Contributed by Lukas
Whether you are a brand or a person, the ultimate sign that you have influence is when people are singing your praises when you are not in the room, w...
How To Grow Influence In a Red Ocean [Jeroen Corthout Interview]
17 Feb 2021
Contributed by Lukas
How does one go about building influence in a crowded market?I often go back to my own background in B2B sales and look at habits, partnerships, and f...
I'm On Clubhouse. Now What?
10 Feb 2021
Contributed by Lukas
New to Clubhouse? Trying to figure out how to get started and exactly what to do now that you have received that invite and joined the newest rage in ...
How to Increase Your Influence With a 100-Page Book [Mike Capuzzi Interview]
28 Jan 2021
Contributed by Lukas
Have you ever wondered about how you can build influence by writing a book? Have you ever thought about writing a book but the process seems to be ov...
My Initial Thoughts on Clubhouse, the Newest Social Media App
24 Jan 2021
Contributed by Lukas
Have you heard of the latest rage in social media Clubhouse? Have you received an invite on your smartphone and unsure as to whether or not you should...
How to Maximize Your Real Estate Social Influence [Chris Stuart Interview]
13 Jan 2021
Contributed by Lukas
This week I am the one being interviewed, and by no other than real estate visionary and CEO of the leading real estate network BerkshireHathaway Home...
If I Was Your CMO: Where to Invest in Digital and Social Media Marketing in 2021
07 Jan 2021
Contributed by Lukas
What are my predictions for 2021? Instead of trying to predict the future, which I don't think anyone can do accurately, I'd like to offer y...
The Importance of Influencer Collaboration in Building Influence [Amanda Russell Interview]
31 Dec 2020
Contributed by Lukas
Amanda Russell, author of The Influencer Code and Professor of Influencer Marketing at the University of Texas, Austin, joins me for a special intervi...
My Marketing Technology Toolstack for 2021
28 Dec 2020
Contributed by Lukas
This is part 2 (see Ep. 191 for part 1) of an introduction to my recommended marketing technology tools and apps for 2021, including a detailed breakd...
The Technology and Tools You Need for Your Marketing Infrastructure (Part 1: WordPress Plugins)
17 Dec 2020
Contributed by Lukas
As we approach the end of the year, it's time to do an audit of our digital and social presence. One of the audits that I recommend you do on an ...
Can an Introvert Become an Online Influencer? [Bob Gentle Interview]
09 Dec 2020
Contributed by Lukas
Is there something holding you or your brand back from digital success? Could it be that you might be a little on the shy side when it comes to a soci...
You're Measuring Social Media ROI All Wrong
02 Dec 2020
Contributed by Lukas
Since publishing The Age of Influence, my thoughts on influencer marketing and social media marketing in general continue to evolve. As I prepare for ...
How to Use Podcasting to Expand Your Reach and Land New Customers [Robert Loewenthal Interview]
25 Nov 2020
Contributed by Lukas
A lot of businesses don't realize that, like blogs, podcasts are not just a personal content medium but can also be used by businesses. To explai...
What If I Told You You Already Had Enough Content to be Successful?
19 Nov 2020
Contributed by Lukas
We are told that, in order to yield more digital influence and be more successful in digital marketing, that we need to create more and more content, ...
Content Marketing: Why It is Now a Business Strategy [Mariah MacInnes Interview]
13 Nov 2020
Contributed by Lukas
Join me in this interview with "Content Queen" Mariah MacInnes as we go deep into the value that content has for your business. Among other ...
Why You Need to Invest in Content Longevity and Discoverability Going Forward
10 Nov 2020
Contributed by Lukas
As we close out a year and enter a new one, it's time to holistically look at our digital and social media marketing strategy.If content is the c...
Why Understanding Your Audience's Pain Point is the Secret to Digital Success [Mitchell Levy Interview]
29 Oct 2020
Contributed by Lukas
Today's special guest is Mitchell Levy, global authority on credibility and the author of the brand new book Credibility Nation. In this episode ...
Influencer Marketing for Search Engine Optimization: Building Backlinks for SEO
21 Oct 2020
Contributed by Lukas
You're blogging - check. You're doing your keyword research and focusing on competitive keywords - check. You're optimizing all of your...
How Networking Helps You Scale Your Business [Philip VanDusen Interview]
15 Oct 2020
Contributed by Lukas
Join me for this insightful interview with branding guru, fellow podcaster, and YouTube influencer Philip VanDusen. We talk all about the power of net...
How to Optimize Your Content Publishing on Your Blog and Social Media
09 Oct 2020
Contributed by Lukas
As you publish more blog posts and content throughout social media on a wide variety of subjects that are relevant to your business, how do you know w...
Why Every Entrepreneur Should Publish a Book [Josh Steimle Interview]
02 Oct 2020
Contributed by Lukas
If you want to yield influence in digital and social media you need to become a content creator. Not all content has the same longevity or impact, but...
The What, Why, and How of Podcasting
25 Sep 2020
Contributed by Lukas
If you are a marketer, entrepreneur, or business owner and you are listening to this podcast, why aren't you creating your own?Podcasts are easie...
WHY You Need to and HOW to RESET Your Marketing TODAY [Jay Baer Interview]
17 Sep 2020
Contributed by Lukas
The digital first mindset that your business needs to survive today is only part of the story. My special guest for today, the legendary marketing aut...
The 11 Blogging Mistakes Your Business Might Be Making
11 Sep 2020
Contributed by Lukas
I have been blogging since 2008, and to be honest with you I really didn't think strategically about blogging since fairly recently when I starte...
Corona Marketing - What Marketers Need To Know Now [Joe Pulizzi Interview]
05 Sep 2020
Contributed by Lukas
Today the Godfather of content marketing, Joe Pulizzi, joins me as a special guest to help you find opportunity in the midst of the coronavirus. Our e...
Why I am Investing Time in Being Interviewed on 100 Different Podcasts
27 Aug 2020
Contributed by Lukas
I got really serious about podcasting in 2020 142 episodes after I began this podcast. I got even more serious with the publication of The Age of Infl...
How to Rethink Innovation to Grow Your Business [Carla Johnson Interview]
21 Aug 2020
Contributed by Lukas
Description:Â What sets successful businesses and professionals apart? One might argue it is all about being able to innovate. Fortunately for our pod...
My Guide to Help You Maximize LinkedIn for Your Business
12 Aug 2020
Contributed by Lukas
Social networks come (TikTok) and go (Google Plus), and some merely borrow the best features of other social networks to continue innovating (Instagra...
Navigating the Marketer's World of Constant Change: How to Thrive During a Pandemic [Ken Fitzpatrick Interview]
06 Aug 2020
Contributed by Lukas
While the current coronavirus pandemic has provided us some urgency in which we need to tweak our marketing, the fact of the matter is that anyone in ...
How to Gain More Experience - and Yield More Influence - in Social Media
29 Jul 2020
Contributed by Lukas
I often get asked by marketers in transition or recent graduates how they should navigate the job market as a digital marketer. Whether you are lookin...
Why Earned Media is More Important Than Ever During a Pandemic [Valerie Christopherson Interview]
22 Jul 2020
Contributed by Lukas
In crisis there is opportunity, and for those who understand how media consumption has changed during this coronavirus pandemic, there are distinct op...
How to Leverage Your Employees as Influencers
15 Jul 2020
Contributed by Lukas
According to my brand affinity model for influencer marketing, your employees are those that naturally have the most brand affinity for your company b...
What You Need to Do Today to be Successful on Instagram [Ace the Gram Interview]
09 Jul 2020
Contributed by Lukas
Instagram has become a critical piece of the puzzle for most businesses because of its popularity and high engagement, but not everybody succeeds on t...
How to Gain Clear Visibility into Your Digital and Social Media Marketing Activities
01 Jul 2020
Contributed by Lukas
How do you know what impact everything that you do in digital and social media marketing has on your business? The secret comes down to what I call th...
The Many Ways to Become an Influencer Today [John Lee Dumas Interview]
25 Jun 2020
Contributed by Lukas
John Lee Dumas is one of the most influential rockstar entrepreneurs out there, and it was an honor to interview him for my podcast. You will learn a ...
Influencer Marketing During COVID-19: Still Worth the Investment?
19 Jun 2020
Contributed by Lukas
You might be wondering what impact COVID-19 might be having on influencer marketing. After all, you can't fly freely around the world to take pic...
How to Skyrocket Your Qualified Organic Traffic [Farzad Rashidi Interview]
10 Jun 2020
Contributed by Lukas
For many businesses, their primary source of digital influence doesn't necessarily come from their social media presence but from their website. ...
LinkedIn Message Ads: The Convergence of Influencer Marketing and Paid Social
04 Jun 2020
Contributed by Lukas
One of the goals of influencer marketing is to incite the word of mouth marketing that organic social alone can't, but there are times that we wi...
Why the Riches are in the Niches in Online Business [Jillian Tohber Leslie Interview]
01 Jun 2020
Contributed by Lukas
You've probably heard the advice that if you want to become an influencer, you need to niche down. This podcast is going to be all about why the ...
The Hidden Power of Email Marketing to Scale Your Digital Influence
26 May 2020
Contributed by Lukas
1 of the 6 pillars of digital marketing is email marketing, but it's often the one easy to forget as most talk about more trendy topics such as s...
SEO and Social: Honing the Skills Needed for a Modern Marketer [Cyrus Shepard Interview]
20 May 2020
Contributed by Lukas
What is the connection, and even the similarities, that marketers who want to improve at both SEO as well as social media need to have? Join me in thi...
An Introduction to The Age of Influence and Resetting Your Perspective on Digital Influence
14 May 2020
Contributed by Lukas
Why does influencer marketing and collaborating with influencers regardless of industry have such incredible promise for businesses now and well into ...
How Human Writing - and AI Content Creation - Will Help You Scale Your Digital Influence [Kate Bradley Chernis Interview]
11 May 2020
Contributed by Lukas
This episode features an interview with Kate Bradley Chernis, Co-Founder and CEO of the content marketing tool Lately, which helps you automatically t...
Influencer Marketing before the Internet: A Personal Case Study to Help Guide You Towards Success Today
30 Apr 2020
Contributed by Lukas
Today is a very special episode dedicated to a very special personal, my father, who recently passed away at the age of 93. By sharing his life story,...
How to Pivot Your Marketing During the Coronavirus Pandemic
15 Apr 2020
Contributed by Lukas
This is the 3rd in a series of episodes helping you make sense of what the coronavirus pandemic means to your business. This episode will be focused o...
Why Your Business Needs to be More Human Than Ever During the Coronavirus Pandemic [Mark Schaefer Interview]
09 Apr 2020
Contributed by Lukas
Today's episode is a special interview I had with a special friend, Mark Schaefer. Mark is one the true few thought leaders in the marketing spac...
COVID-19: What Your Business Needs to Do to Survive During the Coronavirus Pandemic
01 Apr 2020
Contributed by Lukas
Today's episode is a special edition broadcast because so many clients and others have asked what our businesses should do in the midst of the cu...
How to Create and Implement an Instagram Strategy to Grow Your Brand [Christy Laurence Interview]
25 Mar 2020
Contributed by Lukas
Instagram requires a very different strategy compared to other social networks in order to be successful. I had the pleasure of interviewing Christy L...
Getting Started with B2B Influencer Marketing
19 Mar 2020
Contributed by Lukas
Today I want to share with you a real-life example of how I am rationalizing my client's marketing spend and the different options we are conside...
How Every Small Business Can Increase Sales with Video [Jayson Duncan Interview]
13 Mar 2020
Contributed by Lukas
Are you looking to do more with video in social media? Join me for this interview with video marketing expert Jayson Duncan as we discuss how can busi...
How to Know When It's Time to Monetize Your Influence
07 Mar 2020
Contributed by Lukas
As you try to build more digital influence, you might start wondering when and how to begin monetizing your efforts. This episode provides you a numbe...
How to Become a Published Author [Lee Constantine from Publishizer Interview]
29 Feb 2020
Contributed by Lukas
Did you know that my new book on influencer marketing, The Age of Influence, began as a test market on a crowdsourcing platform for authors called Pub...
How to Scale Your Digital Branding
18 Feb 2020
Contributed by Lukas
Whether you work at a company with staff or you are an entrepreneur, you need to scale so that you can focus on your business and have other experts a...
LinkedIn Ads: A Comprehensive Look (AJ Wilcox Interview)
11 Feb 2020
Contributed by Lukas
Everybody talks about Facebook and Instagram Ads, but what about LinkedIn Ads? If you are targeting a lucrative demographic or are a B2B company, Link...
Pinterest Marketing for Those Who Still Don't Get It
05 Feb 2020
Contributed by Lukas
I have published 3 other episodes about Pinterest marketing, but because Pinterest continues to deliver results for me, I wanted to share you with my ...
Free PR: How to Leverage the Media to Amplify Your Brand Exposure and Increase Credibility without Spending Money [Adrian Salamunovic Interview]
30 Jan 2020
Contributed by Lukas
Join me for an interview with Adrian Salamunovic, Founder of Earned.co and Author of FREE PR, where we discuss all of the free things you can do to ge...
How to Do Influencer Marketing the Right Way in The Age of Influence
24 Jan 2020
Contributed by Lukas
There is an incredible amount of misinformation out there about influencer marketing. Fake followers, phony engagement, people that come out of nowher...
Fanocracy: The Next Evolution in Marketing? [David Meerman Scott Interview]
07 Jan 2020
Contributed by Lukas
Join me for an insightful interview with the bestselling marketing author David Meerman Scott, who's The New Rules of Marketing and PR has sold m...
Influencer Marketing for Even the Smallest of Businesses
06 Nov 2019
Contributed by Lukas
If you think influencer marketing is just about famous consumer brands spending lots of money to have YouTubers and Instagrammers talk about them, you...