Your Digital Marketing Coach with Neal Schaffer
Episodes
VidSummit 2023 Review: YouTube Secrets and AI Tips for Content Creators
23 Oct 2023
Contributed by Lukas
Ever wondered how to level up your YouTube content and garner millions of views? This episode is your guide to mastering the YouTube game, courtesy of...
Building a Content Fortress: How to Attract the Right Customers and Boost Conversion Rates with Martin Huntbach and Lyndsay Cambridge
04 Oct 2023
Contributed by Lukas
Ever dreamt of having a magnetic pull on your ideal customers while at the same time artfully warding off those who arenât a fitting match? Thatâs...
How to Increase Sales through Creative Marketing Automation
27 Sep 2023
Contributed by Lukas
Every company should be investing in marketing automation regardless of industry. But even if you are investing, are you really taking the fullest adv...
Unlocking Your Digital Marketing ROI with Christopher Roberts
20 Sep 2023
Contributed by Lukas
Ready to unlock the mysteries of maximizing your digital marketing ROI? Strap in as we bring you an exclusive interview with Christopher Roberts, the ...
Rediscover the Power of Email Marketing: Nurturing Customer Relationships and Maximizing Profits
13 Sep 2023
Contributed by Lukas
This episode is another preview of content that will be included in my upcoming book.Two episodes ago I requested that you rethink your social media m...
Uncovering the Secret to B2B Growth: Is Social Media the Answer? with Andy Lambert
07 Sep 2023
Contributed by Lukas
Ever wished you could tap into the brilliant mind of an author, successful company founder, and and senior manager at a cool company like Adobe? Mee...
Reimagine Your Social Media with User-Generated Content
30 Aug 2023
Contributed by Lukas
Ready to tap into the power of User-Generated Content (UGC) and revolutionize your social media marketing strategy? I recorded this episode to flesh o...
How to Turn Your Blog into a Profitable Business: The 3-Step Process with Graham Robertson
24 Aug 2023
Contributed by Lukas
Are you ready to unlock the secrets of turning a passion project into a thriving business? Imagine being at a crossroads in your career, unsure of the...
LinkedIn Updates for 2023 You Need to Know
18 Aug 2023
Contributed by Lukas
What do you do after you publish 2 books on LinkedIn but would rather work on new content rather than revise the older books?You offer a free update o...
The Secrets to Successful Social Selling with Jon Ferrara of Nimble
09 Aug 2023
Contributed by Lukas
Highlighting an industry trailblazer, I'm honored to host Jon Ferrara, the tech visionary behind Goldmine, once the largest CRM in the world, and...
Finding Your Marketing Purpose with Ikigai
04 Aug 2023
Contributed by Lukas
Do you feel there's a missing link in your marketing strategy? It might be time to incorporate 'Ikigai,' a Japanese concept that brings...
Exploring the Convergence of Podcasting & YouTube with Vyyyper from vidIQ
29 Jul 2023
Contributed by Lukas
What happens when the lines between podcasting and YouTube start to blur? Join me as I sit down with Vyyyper - The Man About Tech, from vidIQ, as we v...
Revolutionizing Digital Marketing with Marketing Containers: A Strategic Approach to Success
19 Jul 2023
Contributed by Lukas
Ever feel like your digital marketing efforts are scattered all over the place? I'm here to share a groundbreaking concept called marketing conta...
Mastering Content Creation: Insights from Melanie Deziel, from Journalism to Digital Marketing
12 Jul 2023
Contributed by Lukas
Ever wondered how to brew compelling content that sets you apart? Join me for a riveting conversation with Melanie Deziel, a content wizard who began ...
The SES Framework: A New Lens for Digital Marketing
06 Jul 2023
Contributed by Lukas
What if you could streamline your digital, content, influencer, social media, and marketing strategies with ease?Join me as I unravel unique framework...
Party Your Way to Success: Practical Social Media Marketing Strategies with Jason McDonald
28 Jun 2023
Contributed by Lukas
Imagine attending a party that teaches you the ins and outs of social media marketing. That's exactly what we explore in our conversation with Ja...
LinkedIn Creator Mode: Your Killer Secret Weapon for LinkedIn Growth
21 Jun 2023
Contributed by Lukas
Ready to unlock the full potential of LinkedIn Creator Mode and skyrocket your reach? I've got you covered with a game-changing episode that reve...
Using Behavioral Science in Marketing [Nancy Harhut Interview]
14 Jun 2023
Contributed by Lukas
Discover the power of psychological principles in marketing as we chat with Nancy Harhut, author of "Using Behavioral Science in Marketing."...
AI is Transforming Digital Marketing - Here's What You Should Know NOW!
07 Jun 2023
Contributed by Lukas
What if AI could be the game-changer you need to revolutionize your digital marketing strategy? In this captivating episode, I unlock the power of AI ...
How to Build an Army of Irrationally Loyal Fans to Your Brand [Deb Gabor Interview]
31 May 2023
Contributed by Lukas
Imagine building an army of irrationally loyal fans for your brand, fans who keep coming back for more and help your business thrive in today's c...
The 10 AI Tools for Marketing That I Am Using Today
24 May 2023
Contributed by Lukas
Discover the top 10 AI marketing tools that I personally use and love! In this episode, I'll reveal my favorite tools and give you a demo of eac...
How to Analyze Marketing Data To Improve Your ROI [Emma Lo Russo Interview]
17 May 2023
Contributed by Lukas
Has your marketing data been feeling a little flat?Are you looking for ways to increase your ROI? Look no further! In this interview with the digita...
The ROI of Podcasting is Not What You Think
10 May 2023
Contributed by Lukas
In this episode of the Your Digital Marketing Coach podcast, I'm diving deep into the world of podcasting and exploring the true value it can bri...
Building a Sustainable Marketing Machine for Small Businesses: Expert Advice [Andrew Schulkind Interview]
03 May 2023
Contributed by Lukas
In this episode I interview Andrew Schulkind, the author of "Marketing for Small B2B Businesses: How Content Creates Marketing Muscle and Powers ...
Stop Being a Cheapskate: The Importance of Investing in Marketing
26 Apr 2023
Contributed by Lukas
In this podcast episode, I discuss the importance of investing in marketing and not being too frugal with marketing budgets. I share personal examples...
The Conversion Code: Real Step-by-Step Advice for Sales-Focused Marketing [Chris Smith Interview]
20 Apr 2023
Contributed by Lukas
In this episode of the Your Digital Marketing Coach podcast, I interview Chris Smith, author of The Conversion Code, about implementing a sales-focuse...
What the Heck is Holistic Marketing?
13 Apr 2023
Contributed by Lukas
The creator economy has unleashed a new generation of creators who seek to become niche experts.While having niche expertise in an industry can be hel...
How to Develop a B2B Influencer Marketing Program [Tim Williams Interview]
06 Apr 2023
Contributed by Lukas
One might argue that influencer marketing should be an even more important marketing channel for B2B brands, but most simply misunderstand what is pot...
Livestreaming Changes Everything
30 Mar 2023
Contributed by Lukas
Are you looking to breathe some new air into your digital marketing?Want to create content that can truly be leveraged across EVERY social media and e...
5 Unconventional Content Marketing Approaches [Joe Pulizzi Interview]
25 Mar 2023
Contributed by Lukas
If you have an interest in content marketing, you might know who Joe Pulizzi is and his absolute authority on the subject. But just in case, Joe is c...
R.I.P. Marketing Campaigns. Do THIS Instead.
17 Mar 2023
Contributed by Lukas
You've heard it a million times: you need to do marketing campaigns if you want your business to grow.But what if I told you that's not actu...
How to Grow Your Business with High Velocity Digital Marketing [Steven Mark Kahan Interview]
09 Mar 2023
Contributed by Lukas
67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing decisions. Gathering information online is now...
Human x A.I. : Unleashing the Power of A.I. in Marketing [Greg Starling Interview]
02 Mar 2023
Contributed by Lukas
Following up on my report from the Generative AI conference, today's guest has transformed a social media dashboard into becoming an AI ghostwrit...
The Future of A.I. is NOW: 15 Takeaways from Jasper's Generative AI Conference
27 Feb 2023
Contributed by Lukas
The use of AI in marketing and business in general is evolving much quicker than you might think. I had a chance to attend Jasper's Generative AI...
Exponentially Improve Your Social Media through Authentically Social Content
16 Feb 2023
Contributed by Lukas
Social media is not an option for generating organic traffic back to your website anymore.It is time to use social media what it was intended for, and...
How to Leverage TikTok for Brand Growth and Influencer Collaborations [Cassie Petrey Interview]
09 Feb 2023
Contributed by Lukas
TikTok is becoming more critical of a channel to tap into a new generation and new trends. But there are many things that we can apply from our legacy...
ChatGPT, AI and Search Engines: My New Perspective and Advice for You
02 Feb 2023
Contributed by Lukas
Yes, there is a lot of buzz about ChatGPT, but what exactly does it mean for your business and what should your next steps be? Listen to my perspectiv...
How to Get 1 Million Views on Your Instagram Reels [Travis Brown Interview]
26 Jan 2023
Contributed by Lukas
Looking to improve your Instagram Reels? Today's special guest, Travis Brown (@travisbrown on Instagram) will teach you the tips and tricks to ge...
My 42 Tools Marketing Technology Stack for 2023
19 Jan 2023
Contributed by Lukas
I recommend my clients always do an audit of their marketing technology stack on an annual basis, so here I am sharing my own stack in hopes of inspir...
How to Foster Meaningful Conversations That Engage and Move People [Minter Dial Interview]
13 Jan 2023
Contributed by Lukas
Networking and fostering meaningful conversations to engage and move people are core skills that every marketing professional, entrepreneur, and busin...
How My Marketing - and Business - Performed in 2022
10 Jan 2023
Contributed by Lukas
Welcome to episode 300! As part of an annual tradition, today I report to you on how my marketing channels and business did in 2022. I want to not onl...
Social Media Reveals from a TikTok Influencer - Who is Also a Doctor! [Dr. Brian Boxer Wachler Interview]
06 Jan 2023
Contributed by Lukas
Not every company is on board the TikTok train yet, but after listening to this episode, you will see TikTok in an entirely new way.Meet Dr. Brian Box...
It's Time to Get Serious About Short Form Video
22 Dec 2022
Contributed by Lukas
TikTok. Instagram Reels. YouTube Shorts. You've heard the buzz around them, and you know that is where social media users are spending the most t...
Google Analytics 4: What You Need to Know Today [Chris Cheetham-West Interview]
15 Dec 2022
Contributed by Lukas
One of the core tools that most marketers use to measure their ROI, Google Analytics, is undergoing its first major revision in more than a decade.Fro...
Your Community is Always a Subset (of Your Potential)
08 Dec 2022
Contributed by Lukas
One of the most impactful marketing concepts that I know and teach is this one: Your community is always a subset.While originally geared towards expl...
Why Influencer Marketing is Your Best Marketing Investment When You Have Little Marketing Budget [Nisarg Shah Interview]
01 Dec 2022
Contributed by Lukas
While we have covered a lot about influencer marketing on this podcast, there is one facet that we haven't looked at: The cost-effectiveness of i...
How I am Tweaking My Social Media Marketing for 2023
25 Nov 2022
Contributed by Lukas
Unplugging for a week being sick gave me a chance to reimagine my own social media marketing for the new year. The truth is, when it comes to social m...
The New Rules for Repurposing Content in 2023 [Amy Woods Interview]
17 Nov 2022
Contributed by Lukas
Are you giving your content the attention it deserves? Do you create a video, podcast, or blog post, and then forget about it after its done. Meet Amy...
13 Influencer Marketing Trends for 2023 That You Should Know
10 Nov 2022
Contributed by Lukas
Iâve talked a lot about influencer marketing over the past several years, both on this podcast and in my book, âThe Age of Influence.â The pract...
How to Successfully Create, Launch, and Promote Your Podcast
03 Nov 2022
Contributed by Lukas
While not as popular as blogging, YouTube, or social media, podcasting still continues to grow and has tremendous value for those that get it and use ...
Lessons from My Digital Entrepreneur Journey (So Far)
27 Oct 2022
Contributed by Lukas
Monetizing your knowledge by creating and selling digital products is not as easy as the experts make it out to be. I want to share with you my own ex...
How to Build Your Brand by Collaborating with Content Creators [Yash Chavan Interview]
24 Oct 2022
Contributed by Lukas
The heart of influencer marketing is collaboration. And at the heart of collaboration are content creators. A slight change in how you see influencer ...
11 Takeaways from VidSummit 2022: How to Master YouTube (and YouTube Shorts)
13 Oct 2022
Contributed by Lukas
I attended VidSummit, the largest conference for YouTube marketing and influencers, recently, and I was blown away by what I learned. I was so blown a...
5 Ways to Get Free Backlinks and Boost Your SEO [Sam Dunning Interview]
10 Oct 2022
Contributed by Lukas
Search engine discoverability is as important today as it has always been. SEO requires you to have resourceful and helpful content as we all know fro...
11 Takeaways from Content Marketing World 2022
06 Oct 2022
Contributed by Lukas
I was honored to be able to speak - and thus attend - Content Marketing World for the first time this year. There were a TON of golden nuggets dropped...
Why Every Business Should Offer an Online Course Freebie [Alyssa Marshall Interview]
03 Oct 2022
Contributed by Lukas
What just might be the ultimate lead magnet? An online course. And it doesn't have to be complex to create either.Join me for this interview wi...
What is Employer Branding and Why Is It Important to Marketers?
15 Sep 2022
Contributed by Lukas
As we market our brands on social media, we might get asked by some of our colleagues if somehow we can promote their job openings on our channels.Wit...
How to Grow Your Business through Networking [Dave Delaney Interview]
12 Sep 2022
Contributed by Lukas
Now that we are slowly coming out of the pandemic, it's time to get back to doing more things in person. Networking is one of them, and while the...
Your Digital Marketing Coach Podcast Introduction Trailer
10 Sep 2022
Contributed by Lukas
Hi! My name is Neal Schaffer and I am Your Digital Marketing Coach! If you haven't subscribed yet, please listen to my trailer to find out more a...
11 Takeaways from Podcast Movement 2022
08 Sep 2022
Contributed by Lukas
I had an awesome time at the world's largest event dedicated to podcasters and podcasting for business: Podcast Movement 2022 in Dallas, Texas.Si...
The YouTube Formula: The Definitive Guide to YouTube Marketing [Derral Eves Interview]
25 Aug 2022
Contributed by Lukas
YouTube can be a powerful force in digital marketing when leveraged correctly. Many businesses just use YouTube as a place to upload their videos, but...
My 15 Facebook Ads Strategy Tips to Implement TODAY!
18 Aug 2022
Contributed by Lukas
Regardless of whether we personally like Facebook or not, it is still one of the biggest players in social media and its presence cannot be ignored.Wh...
Web3, Marketing and the Ownership Economy [Ovi Negrean Interview]
11 Aug 2022
Contributed by Lukas
We have been hearing more and more a out Web3 and the so-called Ownership Economy, but what does it mean and how can it concretely be applied to marke...
How to Easily Find Influencers for Your Business (Without Using Expensive Tools)
08 Aug 2022
Contributed by Lukas
With the growing importance of influencer marketing, I still often get asked: Neal, how exactly do we go about finding influencers for our brand?While...
How To Use Social Media To Improve Customer Experiences [Stacy Sherman Interview]
05 Aug 2022
Contributed by Lukas
I always talk about how social media can and should be used by businesses for more than just mere "promotion" or advertisement - there'...
The Future of Facebook is Instagram. Here's How to Adjust Today. [Meta Boost Small Business Studios Report]
28 Jul 2022
Contributed by Lukas
The title of this podcast episode should not have surprised you. The question is, are you still doing social media marketing the same way you have bee...
Keyword Research: The Key to Understanding SEO for Your Business [Hilary Angrove Interview]
14 Jul 2022
Contributed by Lukas
Search engine optimization is still a golden opportunity for most companies, but many are still making the same mistake of ignoring a critical piece o...
My Child Wants to Become an Influencer: What Should I Do?
11 Jul 2022
Contributed by Lukas
Have you ever heard your child, or a child that you know, say they want to become an influencer? A YouTuber? A TikToker?You'd be surprised as to ...
The New B2B Marketing Rules in the Revenue Zone [Tom Burton Interview]
07 Jul 2022
Contributed by Lukas
Have you thought about how little control we have over the consumer or buyer these days?With so many sources of information, a distaste for ads, and t...
A Product Marketing Perspective on Personal Branding, Content and Influence
23 Jun 2022
Contributed by Lukas
I recently did a 1/2 day training for a client that uncovered a plethora of unique opportunities which I want to share with you in this episode.A prod...
Marketing Artificial Intelligence: AI, Marketing and the Future of Business [Paul Roetzer Interview]
16 Jun 2022
Contributed by Lukas
Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy.Yet many marketers struggle to understand w...
Content Isn't King. Marketing Data Is.
09 Jun 2022
Contributed by Lukas
A lot of us in digital and social media marketing seem to get lost in the universe of content and engagement.What gets lost in the conversation is the...
How Email Marketing Generates Sales - Once You Get It [Bobby Klinck Interview]
02 Jun 2022
Contributed by Lukas
Email marketing has been shown time and time again to have the highest ROI of any digital marketing channel, yet many businesses and entrepreneurs do ...
SEO Backlinks: What are They, and Why More of Them Isn't Necessarily Better
30 May 2022
Contributed by Lukas
In digital marketing, the importance of Search Engine Optimization (SEO) cannot be understated. One of the most powerful methods of climbing up the se...
Pinterest Marketing: It's Time to Diversify Your Social Media Marketing [Kate Ahl Interview]
19 May 2022
Contributed by Lukas
If you've ever been curious about Pinterest, or are looking for ways to diversify your social media marketing, this episode is for you.Kate Ahl i...
What is Web 3.0 and How are Blockchain, Cryptocurrencies and NFTs Related?
16 May 2022
Contributed by Lukas
Welcome to Web3!I had an amazing time at Joe Pulizzi's Creator Economy Expo, and I want to share with you what I learned specifically about Web 3...
Partnership Marketing It's Time to Diversify Your Digital Marketing and Invest in Relationships [Matt Wool Interview]
12 May 2022
Contributed by Lukas
Of all of the marketing channels that exist, partnership marketing is one of the most under-utilized yet high potential opportunities that exist for b...
What a High School Shark Tank Competition Can Teach You About Marketing
28 Apr 2022
Contributed by Lukas
Can you summarize your current marketing program in a 30-second elevator pitch?And if you could what would it include?This episode is inspired by a sh...
How to Use Content Marketing To Establish Your Own Category
21 Apr 2022
Contributed by Lukas
Content is the currency of digital and social media, but it can actually even be more strategic than being a mere currency.Content marketing can not o...
Guest Blogging: Trick or Treat?
14 Apr 2022
Contributed by Lukas
Guest blogging is something that has been around for awhile but misunderstood by many. What is the benefit of blogging on someone else's site or ...
How Product-Led SEO Will Help You Reap Real ROI from Search Engine Optimization [Eli Schwartz Interview]
11 Apr 2022
Contributed by Lukas
Have you ever wanted to pick the brain of an SEO expert and get the real scoop on what makes for good - and bad - search engine optimization and even ...
This is What AI - Generated Content Sounds Like
07 Apr 2022
Contributed by Lukas
We've been hearing for some time that Artificial Intelligence (AI) will change not only the way we do business but society as well.The truth is, ...
A Fresh New Perspective on Instagram Marketing: How to Blog on Instagram [Terri Nakamura Interview]
04 Apr 2022
Contributed by Lukas
Are you looking for creative angles to your Instagram marketing?Today's guest, Author of Blogging on Instagram, Terri Nakamura, will introduce yo...
The 10 Areas of Your LinkedIn Profile Where a Majority of You Are Failing
31 Mar 2022
Contributed by Lukas
Working with corporate clients I have developed my own 100-point LinkedIn profile audit score that looks at 20 different areas of a LinkedIn profile. ...
Top 5 B2B Content Marketing-Aligned Lead Generation Strategies [Jeff Baker Interview]
28 Mar 2022
Contributed by Lukas
Content Marketing. Blogging. Search Engine Optimization (SEO). Email Marketing. How do these all fit together seamlessly and strategically to help gen...
The Simple Formula to Social Media Marketing Success
21 Mar 2022
Contributed by Lukas
I just came back from speaking at Berkshire Hathaway Homeservices, the leading real estate company in the United States and the World, annual conven...
How to Measure Your Digital Marketing Ads ROI in a Non-Trackable World [Elijah Kirsch Interview]
17 Mar 2022
Contributed by Lukas
Yes, there are big changes underway in the world of Facebook and Google Ads, in case you hadn't heard. Beginning with GDPR, the trends are slowly...
Twitter Marketing: A Fresh Perspective for 2022
14 Mar 2022
Contributed by Lukas
Twitter is an often forgotten about but potentially extremely powerful option for your social media marketing.What impact can Twitter have on your mar...
TikTok vs Instagram: What the Best Platform for Influencer Marketing is in 2022 [Justin Kline Interview]
10 Mar 2022
Contributed by Lukas
Instagram has always been the King of influencer marketing, i.e. where a majority of influencer marketing budgets have been going, but with the emerge...
LinkedIn's Newest Features to Focus On for 2022
03 Mar 2022
Contributed by Lukas
How powerful can LinkedIn be for your marketing?And what might you be missing out on that is relevant for LinkedIn in 2022?I have written 2 books on L...
What is the Link Between the Creator Economy and Content Marketing? [Joe Pulizzi Interview]
24 Feb 2022
Contributed by Lukas
I talked about my perspective on the Creator Economy with its relationship to influencer marketing on episode 241 literally 10 episodes ago, but seein...
The Why and How of Email Marketing
21 Feb 2022
Contributed by Lukas
If you are not building out an email list, you are leaving money on the table.And if you have an email list but are not regularly engaging with your e...
Everybody Says This is the Year of Video. But What Exactly Should My Business Do to Best Leverage Video? [Scott Miller Interview]
17 Feb 2022
Contributed by Lukas
Every year we come out saying that this is the year of video. Seems that way doesn't it?Even if you know you SHOULD be doing more video as part o...
The Number ONE Thing You Can Do to Create IMPACTFUL Content for Digital and Social Media Marketing
14 Feb 2022
Contributed by Lukas
Content creators are able to generate engagement and influence because they are not always using their content to promote a product or service, but th...
How Influencer Marketing Will Change in 2022 [P.J. Leimgruber Interview]
10 Feb 2022
Contributed by Lukas
Today I have a special guest who is also an influencer marketing expert discussing the past and future trends of influencer marketing. P.J. Leimgruber...
How to Pivot Your Digital Marketing Strategy for 2022
08 Feb 2022
Contributed by Lukas
With all of the changes that society, technology, and social media undergoes at a frenzied pace, have you taken a step back to analyze your results fr...
How Content Marketing Can Drive Thought Leadership [Rick Smith Interview]
13 Jan 2022
Contributed by Lukas
One of the benefits of content marketing is in generating thought leadership, but how exactly does it work?This episode will go deep into content mark...
New Year New Digital Marketing: 10 Marketing Channels to Launch (or Relaunch) in 2022
06 Jan 2022
Contributed by Lukas
As we enter 2022, are you looking for some new inspiration for your digital marketing? If so, this is the episode for you!Join me as I give you my s...
New Year New Digital Marketing: 10 Things to Invest Your Marketing Budget in in 2022
03 Jan 2022
Contributed by Lukas
Welcome to 2022!After reading all of those blog posts about social media and digital marketing trends for 2022, how are you going to invest your marke...
How Influencer Gifting Can Build Your Business [Mike Baddeley Interview]
30 Dec 2021
Contributed by Lukas
In The Age of Influence, I talk about how leveraging influencers is the best way to incite word of mouth in social media if you don't have a larg...