The Conversion Code: Real Step-by-Step Advice for Sales-Focused Marketing [Chris Smith Interview]

In this episode of the Your Digital Marketing Coach podcast, I interview Chris Smith, author of The Conversion Code, about implementing a sales-focused marketing strategy. We discuss the science behind the convergence of sales and marketing and provide real step-by-step advice for success. Chris emphasizes the importance of having a well-organized website and landing pages, lead follow-up, and inside sales. He also stresses the significance of technology in scaling marketing strategies and encourages executives to support their employees in conducting experiments and taking risks.Guest Links:Curaytor: https://www.curaytor.com/The Conversion Code Website: https://www.theconversioncode.com/The Conversion Code: Stop Chasing Leads and Start Attracting Clients by Chris Smith: https://amzn.to/41yuTyy (affiliate)Chris on Instagram: https://www.instagram.com/chris_smth/Time Stamps*Chris Smith's Background [00:04:30]*Chris Smith talks about his background in sales and marketing, starting in the boiler room doing phone sales for telemarketing companies.*The Early Days of Social Media [00:08:38]*Chris Smith talks about how he became influential in the real estate industry through social media and how the Wall Street Journal offered him $5000 a month to advertise on his blog.*The Importance of Listening in Content Marketing [00:09:37]*I discuss with Chris Smith the importance of listening more than speaking in content marketing and he shares a story about how asking questions can lead to success.*The Importance of Digital Marketing Fundamentals [00:16:25]*Chris Smith and I discuss the importance of having digital marketing fundamentals in place before implementing more advanced strategies, and how many companies still struggle with the basics.*The Importance of Website and Sales Process [00:16:44]*Chris Smith emphasizes the importance of having a clean website and a well-structured sales process before investing in marketing.*The Science of Marketing and Sales [00:18:03]*Chris Smith talks about his personal approach to marketing and sales, which involves experimenting and testing different strategies to see what works.*Challenges of Large Companies [00:23:33]*Chris Smith and I discuss the challenges that large companies face when it comes to implementing new marketing and sales strategies, and the importance of having a supportive executive team.*Lead Follow Up [00:25:06]*Chris Smith discusses the importance of lead follow up and shares tips on how to improve lead conversion rates, including speed to lead and personalization.*Inside Sales [00:29:58]*Chris SmiLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

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