Your Digital Marketing Coach with Neal Schaffer
My Child Wants to Become an Influencer: What Should I Do?
11 Jul 2022
Have you ever heard your child, or a child that you know, say they want to become an influencer? A YouTuber? A TikToker?You'd be surprised as to how often I hear this.How should you respond?While a knee-jerk reaction might be to shield your child from anything and everything social media, I recommend you look at the whole picture. Here are my thoughts on the subject - and even if you don't have a kid I think you'll find this short and sweet episode interesting!Key Highlights [02:10] My Advice I Give to Parents Whose Children Want to Become Influencers[04:08] Strategize With Your Kids[04:46] Handling Privacy Issue[05:26] Core Skills Your Kid Can Learn By Being An Influencer[06:55] Instilling Sense of Confidence and Achievement[09:03] Empowering New Generation With Skill SetNotable QuotesBecause I think a lot of parents really freak out about their children wanted to become an influencer, I don't want you to freak out about it, I want you to celebrate it. And I want you to encourage it. And I don't want you to raise a child or foster something that is going to be disingenuous or what have you. But there are a lot of life skills that can be learned from the process of trying to become an influencer. Skills that not only will help children in life, but I also believe they're going to help them in their school.So the advice I always give is, look, there's a lot of things that kids can be involved in, wanting to become an influencer is not a bad thing. Right? I think it requires guidance, some management. But at the end of the day, if they really want to become an influence, well, what do you want to become an influencer in you can actually start this conversation about niches, really, really early on in life with your kids.I think that actually trying to become an influencer gives you the excuse to work with your children to try to find these unique attributes to their personalities, to their experiences.It begins this effective, it doesn't matter if they become an influence or not. They start to acquire literacy in digital marketing. And that is huge. Now later in life before they're in university, when they're still in high school, they can apply to internships, where they can actually help local nonprofits, local businesses.And I believe it instills children with a sense of confidence, a sense of achievement, obviously, for their own brand wanting to become an influence, it's one thing, but leveraging those core skills for others, is where they really learn about themselves. I believe they gain confidence.You should be able to give opportunity to these children, you can help them and they can help you.So the next time you hear your child or someone's child talking about wanting to become an influencer, Don't roll your eyes. Look at the potential positives. I mentioLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com
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