Boosting Visibility: Using Awards and Books to Grow Your Brand

In this episode of the Your Dream Business Podcast, the wonderful Sophie Milliken, MBE, the founder and CEO of Moja, is chatting about the importance of getting noticed through awards and writing books. Something that makes many people uncomfortable, we discuss why winning awards matter and the common mistakes to watch out for when you are nominated for an award. Sophie also talks about how writing a book can help boost your business's visibility. Plus, we share tips on how to tell if an award is legit or a scam, and how to make your submissions stand out. If you're a course creator, coach, or membership owner looking to grow your brand, this episode is full of useful advice and strategies.   KEY TAKEAWAYS COVERED IN THE PODCAST The Power of Awards – Winning awards can significantly boost your business’s visibility, but it’s important to submit thoughtfully and avoid common mistakes like submitting for the wrong categories or ignoring the submission guidelines. Writing a Book for Business Growth – Writing a book can be an excellent way to increase your visibility and credibility, positioning you as an expert in your field while attracting new opportunities. Spotting Legitimate Awards – Not all awards are created equal. It’s crucial to be able to differentiate between genuine awards that will add value to your business and those that are simply out to make money off unsuspecting participants.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Sophie Milliken on Instagram or LinkedIn Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: Have you ever thought about going for an award or been put up for award and didn't get it? Do you wonder whether it's worth the effort because sometimes we have to go to a fair bit of effort in terms of putting a submission in and...

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