How to maintain the human touch when using AI to grow your business

Can AI really help you grow your business? And can it ever really be used with integrity so that the output sounds like you and feels authentic? These are some of the big questions I ask my latest podcast guest Michelle Thames. She’s a marketing expert and knows all there is to know about AI. In this brand new episode she shares her top tips for saving time and money with AI whilst maintaining a human touch.   KEY TAKEAWAYS COVERED IN THE PODCAST   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Michelle on Instagram, Facebook Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: [00:00:00] If you're a business owner, you literally can't go. a couple of posts without someone talking about AI and what it can do for our business. But is it really true? Can using AI save us loads of time, loads of money, and most importantly, without it looking like it's AI? Because that's the thing, isn't it? We don't want AI written stuff and images that look like they've been made with AI. Can it really do that stuff? So today I am talking to the lovely Michelle Thames, who is a marketing expert, who is a passionate fan of AI and what it can do for our businesses. So we get into the weeds of using AI for marketing, what kind of things you can get it to do and how most importantly, you can get it to sound like you and not a robot. Hello, and welcome back to this week's episode of the Your Dream Business Podcast. I am Terese Heath- Wareing, your host. And I am so glad you've decided to spend your time listening to me today. I'm guessing you're doing something else while listening. I always do. So in the morning, when I get ready, I always have my phone propped up in my bathroom and I am listening or watching. I'm really into watching YouTube at the moment. I'm learning things to do with the business, to do with [00:02:00] myself. I actually, just as a side note, by the way, I have my human design done. wondering if anyone else has had theirs done, come and DM me if you have. And if you love it, I love all this kind of stuff. Now someone is probably sat there going, what's human design? And I'm going to start to explain it. And you're probably going to go, what really? But you know, I'm into like, you know, I like a bit of woo. I don't mind this stuff. So human design is based on the time, the place and the date in which you were born. That's as much as I can tell you because I'm not an expert, but I'm a projector. Okay. So if you are an expert in human design or you have done your own, just so you know, I'm a projector, come and tell me what you are. So I've been watching a lot of them on YouTube at the moment, explaining to me what it...

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